Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > Cathay Pacific | Cathay
Reload this Page >

Cathay announces pivot of business to become a wellness company?

Register
Community
Wiki Posts
Today's Posts
Search

Cathay announces pivot of business to become a wellness company?

Thread Tools
 
Search this Thread
 
Old Feb 19, 2022, 11:48 pm
  #1  
Original Poster
 
Join Date: Aug 2017
Location: New York, NY - USA
Programs: CX Diamond (DM)
Posts: 343
Cathay announces pivot of business to become a wellness company?
Cathay is thrilled to be diving into the wellness space with the launch of Cathay’s wellness journey.
Full announcement here.
cmiller11101 is offline  
Reply
Old Feb 20, 2022, 3:17 am
  #2  
Ambassador, Hong Kong and Macau
 
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,794
Originally Posted by cmiller11101
Rearranging your insurance policies on the Titanic might be more effective than rearranging deck chairs; but I think the claims adjusters will try and split hairs on whether the policy rearrangement happened after the iceberg struck or before.
percysmith is online now  
Reply
Old Feb 20, 2022, 3:24 am
  #3  
 
Join Date: Jan 2011
Posts: 2,344
Old news, sort of. They already announced their intention to become a "lifestyle brand", whatever that means, last summer... I guess this is just part of it? Finding any source of revenue possible.
Gongzuokuang likes this.
CX HK is offline  
Reply
Old Feb 20, 2022, 3:32 am
  #4  
Original Poster
 
Join Date: Aug 2017
Location: New York, NY - USA
Programs: CX Diamond (DM)
Posts: 343
Originally Posted by CX HK
Old news, sort of. They already announced their intention to become a "lifestyle brand", whatever that means, last summer... I guess this is just part of it? Finding any source of revenue possible.
Oh, is this part of that? I thought this was something new.

Man, what a waste, this lifestyle brand nonsense. Come on.
TomYoung, Cambo and forumpersona999 like this.
cmiller11101 is offline  
Reply
Old Feb 20, 2022, 9:29 am
  #5  
FlyerTalk Evangelist
 
Join Date: Jul 2001
Location: Boston, Jo'burg, HK
Programs: AA EXP, Hyatt Lifetime Diamond, CX Gold, Mrs. Pickles travels for free
Posts: 13,157
Doesn't providing insurance require some evidence of long-term solvency and going concern?
Pickles is online now  
Reply
Old Feb 20, 2022, 11:14 am
  #6  
 
Join Date: Oct 2019
Location: clue is in the nym
Programs: BA Gold, TP Gold, VS Gold, Hilton Diamond, IHG Diamond, Hyatt Globalist, Marriott Platinum
Posts: 829
Originally Posted by Pickles
Doesn't providing insurance require some evidence of long-term solvency and going concern?
Cathay are simply an 'introducer', the insurance coverage is provided by CIGNA HK whose ultimate parent is based in Bloomfield, CT. Cathay are not underwriting it themselves, just marketing a product to their customer base in the same way that Amex, Chase etc. do and generating a hopefully lucrative continuing book of business for the insurer. If CX went down the insurance policy would still be active and the portfolio of business would likely end up being handled direct by CIGNA HK
southlondonphil is online now  
Reply
Old Feb 20, 2022, 12:22 pm
  #7  
FlyerTalk Evangelist
 
Join Date: Jul 2001
Location: Boston, Jo'burg, HK
Programs: AA EXP, Hyatt Lifetime Diamond, CX Gold, Mrs. Pickles travels for free
Posts: 13,157
Originally Posted by southlondonphil
Cathay are simply an 'introducer', the insurance coverage is provided by CIGNA HK whose ultimate parent is based in Bloomfield, CT. Cathay are not underwriting it themselves, just marketing a product to their customer base in the same way that Amex, Chase etc. do and generating a hopefully lucrative continuing book of business for the insurer. If CX went down the insurance policy would still be active and the portfolio of business would likely end up being handled direct by CIGNA HK
I guess it's in vogue, like AA that allows you to gain the highest level of elite status purely by spending on their co-branded credit card.
Pickles is online now  
Reply
Old Feb 20, 2022, 7:12 pm
  #8  
 
Join Date: Nov 2017
Programs: MPC-DM, Enrich-Plat
Posts: 1,310
Originally Posted by cmiller11101
Oh, is this part of that? I thought this was something new.

Man, what a waste, this lifestyle brand nonsense. Come on.
Yeah, CX is for flying, not for some "community" with an immense wide area of interest. They more and more try to mimic Fakebook and the like.
Cambo is offline  
Reply



Advanced Search
Reply Closed Thread Share
Forum Jump

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.