"We'll soon be elevating your Cathay experience"
Jun 14, 2021, 12:46 am
#46
Join Date: Sep 2005
Location: TPE / HSZ
Programs: CX GO (=SPH), IHG Diamond Amb, Hertz 5*, Accor, Hilton, National
Posts: 6,437
That's what I'm wondering and afraid of. Well, the Taishin co-brand card in Taiwan is still around, but could there be something else for overseas member that will be announced in a few weeks?
Jun 14, 2021, 10:22 am
#47
FlyerTalk Evangelist
Join Date: Aug 2009
Location: ZOA, SFO, HKG
Programs: UA 1K 0.9MM, Marriott Gold, HHonors Gold, Hertz PC, SBux Gold, TSA Pre✓
Posts: 13,811
Also that's why my first thought was this was not about credit card, as credit card is a localized product.
Jun 20, 2021, 4:31 am
#48
Original Poster
Join Date: Jan 2011
Posts: 2,345
So it turns out it's much more than just a credit card - they want to become something of an Amazon or AirAsia.
https://www.scmp.com/news/hong-kong/...cept-customers
https://www.scmp.com/news/hong-kong/...cept-customers
Jun 20, 2021, 5:34 am
#49
Join Date: Nov 2017
Programs: MPC-DM, Enrich-Plat
Posts: 1,310
Ouch, that's bad news.
I certainly hope, CX does not go the same road of disputable big-data-privacy/business/tax practices as Amazon did and is doing. There are genuine reasons why Amazon is under the magnifier glass, both in the EU and the US. And, the same for that big one in China.
And, without going the Amazon road, this business type is not really that profitable.......
Edit: And, I immediately removed all marketing newsletter subscriptions, as well as all personal information (for CX, MPC and AsiaMiles) not absolutely needed to be able to fly
I certainly hope, CX does not go the same road of disputable big-data-privacy/business/tax practices as Amazon did and is doing. There are genuine reasons why Amazon is under the magnifier glass, both in the EU and the US. And, the same for that big one in China.
And, without going the Amazon road, this business type is not really that profitable.......
Edit: And, I immediately removed all marketing newsletter subscriptions, as well as all personal information (for CX, MPC and AsiaMiles) not absolutely needed to be able to fly
Last edited by Cambo; Jun 20, 2021 at 6:42 am
Jun 25, 2021, 6:04 pm
#50
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,284
Looks like they have dropped “pacific” from their username on Instagram
Jul 4, 2021, 10:05 am
#51
Original Poster
Join Date: Jan 2011
Posts: 2,345
FlyPointyEnd - It looks like the Instagram handle has been changed back to "@cathaypacific"... perhaps they've scrapped the rebranding plan already?
Jul 4, 2021, 11:12 am
#52
Join Date: Jun 2005
Location: Toronto, Canada
Posts: 946
Standard Chartered has loaded a new (currently blank) page to their website that seems to be for a new "Cathay" brand credit card.
https://www.sc.com/hk/credit-cards/cathay/
If you replace the "cathay" in the link for another card product name ("asiamiles" or "simplycash"), the link is valid. If you replace "cathay" with a random string of text (or "cathaypacific"), it brings up an error page.
Page source code says it was published June 30th:
https://www.sc.com/hk/credit-cards/cathay/
If you replace the "cathay" in the link for another card product name ("asiamiles" or "simplycash"), the link is valid. If you replace "cathay" with a random string of text (or "cathaypacific"), it brings up an error page.
Page source code says it was published June 30th:
"datePublished": "2021-06-30T10:39:44+08:00",
"dateModified": "2021-06-30T10:39:45+08:00",
"dateModified": "2021-06-30T10:39:45+08:00",
Jul 4, 2021, 11:41 am
#53
Original Poster
Join Date: Jan 2011
Posts: 2,345
Wow, impressive. That's a nice find. This is quite a win for SCB, as they try to reclaim their #2 spot in terms of retail banks in HK.
Personally it would be good news. They offer better service than most banks and certainly better than any Chinese SOE bank.
Personally it would be good news. They offer better service than most banks and certainly better than any Chinese SOE bank.
Jul 4, 2021, 3:42 pm
#54
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,800
Jul 5, 2021, 1:37 am
#55
Join Date: Jan 2017
Programs: BA SL, CX GR, IHG Plat Amb
Posts: 578
From AMEX to SCB? Don’t see how “elevating” it is, unless the increase in earn rate is substantial.
Jul 5, 2021, 1:52 am
#56
Join Date: Jun 2018
Posts: 415
Here it is:
https://news.cathaypacific.com/life-...e-brand-1updt6
As for the credit card:
Elevate your daily spending with the new range of Cathay co-branded credit cards, coming in July 2021. With every dollar you spend, you’ll earn Asia Miles to use for your next flight – and to unlock exclusive travel and lifestyle privileges. And for the first time, you’ll earn Marco Polo Club club points without flying.
As you can see, CX plans to integrate its Asia Miles program and Macro Polo program into one new program, and this program will be launched in 1H2022.
https://news.cathaypacific.com/life-...e-brand-1updt6
As for the credit card:
Elevate your daily spending with the new range of Cathay co-branded credit cards, coming in July 2021. With every dollar you spend, you’ll earn Asia Miles to use for your next flight – and to unlock exclusive travel and lifestyle privileges. And for the first time, you’ll earn Marco Polo Club club points without flying.
As you can see, CX plans to integrate its Asia Miles program and Macro Polo program into one new program, and this program will be launched in 1H2022.
Jul 5, 2021, 1:58 am
#57
Join Date: Apr 2018
Programs: CX ows, DL E+
Posts: 188
Premium Travel Lifestyle Brand
A series of great new experiences will launch in Hong Kong over the following weeks and months:
- A new Hong Kong cobranded credit card
- A new and improved shopping channel
- An exciting dining platform
- A new and engaging wellness platform
- A refreshed customer relationship programme will be launched within the first half of 2022
Jul 5, 2021, 2:03 am
#58
Join Date: Aug 2017
Location: New York, NY - USA
Programs: CX Diamond (DM)
Posts: 343
I also noticed the totally new design elements used. Fonts, illustrations, even the way the video is edited, all new. They must be working with a new marketing firm for this. It seems out of touch with their existing brand image, although I suppose there is nothing wrong with that. Do they do any of this in-house? I guess not.
Personally it all seems too abstract and wishful for me. Very vague.
Jul 5, 2021, 2:22 am
#59
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
The video is terrible! As with most of their recent brand activities, there’s nothing to create an emotional connection with their customer.
Jul 5, 2021, 2:56 am
#60
Join Date: Aug 2017
Location: New York, NY - USA
Programs: CX Diamond (DM)
Posts: 343
Anyone know which marketing firms Cathay [Pacific] works with?