Cathay Pacific - Move Beyond

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Old May 8, 19, 6:41 pm
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Cathay Pacific - Move Beyond

Looks like CX will drop Life Well Travelled and will unveil Move Beyond as a new marketing slogan for the company.

I don't know why but when I hear Move Beyond...it's like "move on" or "look past"....should we move on from the broken plane interiors and look past the crappy lounge food? Or maybe they are encouraging flyers to Move Beyond Cathay Pacific....
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Last edited by FlyPointyEnd; May 8, 19 at 7:02 pm
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Old May 8, 19, 6:53 pm
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ha ha!

An admission of how bad things became the last few years...

"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
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Old May 8, 19, 7:03 pm
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Originally Posted by QRC3288 View Post
ha ha!

An admission of how bad things became the last few years...

"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
#MoveBeyondCX
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Old May 8, 19, 7:12 pm
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No wonder they deleted all 3 Life Well Travelled videos on their youtube and remade the ask us about upgrade video.
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Old May 8, 19, 7:13 pm
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Theres no reason for them to take down the old videos TBH. Personally I like the old People Make The Airline videos
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Old May 8, 19, 7:15 pm
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Originally Posted by FlyPointyEnd View Post
Theres no reason for them to take down the old videos TBH. Personally I like the old People Make The Airline videos
Agree. I think the 3 videos are well made to the point..also not a fan of move beyond...
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Old May 8, 19, 7:16 pm
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Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.

Compare it to slogans from competitors:

“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”

and then.... “Move Beyond”.
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Old May 8, 19, 7:17 pm
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Does Move Beyond also mean Life Hereafter ?
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Old May 8, 19, 7:26 pm
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Saw the leaked video, not sure how I feel. "Cathay Pacific, Move Beyond" sounds weird to me, and Cantonese "國泰航空 志在飛躍" seems more like an internal slogan rather than marketing.

I am only hopeful that they make a new safety video.
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Old May 8, 19, 7:28 pm
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Originally Posted by FlyPointyEnd View Post
Personally I like the old People Make The Airline videos
Are you giving the US3 ideas?
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Old May 8, 19, 7:29 pm
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Originally Posted by andersonCooper View Post
Saw the leaked video, not sure how I feel. "Cathay Pacific, Move Beyond" sounds weird to me, and Cantonese "國泰航空 志在飛躍" seems more like an internal slogan rather than marketing.

I am only hopeful that they make a new safety video.
Where's the video?
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Old May 8, 19, 7:46 pm
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Originally Posted by FlyPointyEnd View Post
most hilarious campaign to help customers see the light and move beyond cathay!!!
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Old May 8, 19, 7:52 pm
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It seems the literal translation from the Chinese is "Cathay wants to leap".
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Old May 8, 19, 10:17 pm
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CX MoveBeyond.

I did.
----->> SQ PPS now.
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Old May 8, 19, 10:21 pm
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Move Beyond CX!!! Seriously, how much more incompetent can CX marketing be?
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