Cathay Pacific - Move Beyond
May 8, 2019, 10:29 pm
#16
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 870
Me too, and way beyond, to AA EXP.
Though to be fair, it is better than some, I mean take for example Hitachi's 'Inspire the Next'.
The next 'what'? Trump Tweet? Place for Russia to invade? Rolling Stones Album? Lady Gaga costume?
Though to be fair, it is better than some, I mean take for example Hitachi's 'Inspire the Next'.
The next 'what'? Trump Tweet? Place for Russia to invade? Rolling Stones Album? Lady Gaga costume?
May 8, 2019, 10:33 pm
#17
Join Date: Dec 2012
Posts: 1,674
Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
May 9, 2019, 12:06 am
#18
Join Date: Dec 2008
Location: PEK, AUS, WAS, HKG
Programs: CX Gold
Posts: 1,122
Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
May 9, 2019, 12:59 am
#19
Join Date: Mar 2017
Posts: 116
Sounds like it's supposed to be more about what Cathay wants to do as a company than what it strives for its customers. I think a better replacement for Move Beyond might be Experience Flying Beyond if they're really insistent on that word but its a bit longer so maybe not as catchy (not like Move Beyond is)? Personally liked Life Well Travelled...
May 9, 2019, 1:06 am
#20
Join Date: May 2017
Location: SIN
Programs: AS MVPG75k, AA Plat
Posts: 741
May 9, 2019, 1:13 am
#21
Join Date: Nov 2007
Location: Hong Kong
Programs: CX, UA, Shangri-La, Hyatt, Starwood
Posts: 7,708
May 9, 2019, 2:30 am
#23
Suspended
Join Date: Feb 2007
Location: PVG, FRA, SEA, HEL
Programs: UA Premier Gold
Posts: 4,783
Cathay Pacific - Move Beyond
May 9, 2019, 2:44 am
#24
Join Date: Mar 2012
Location: Vancouver, Manila, Singapore, Kuala Lumpur, Hong Kong
Programs: CX-DM, Marriott Gold, Fairmont Premier
Posts: 335
I actually like "live well traveled". At least life well traveled has a meaning to it.
"Move beyond... the expensive fares and proceed to the payment site"
"Move beyond... the expensive fares and proceed to the payment site"
May 9, 2019, 2:46 am
#25
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Now live:
https://www.cathaypacific.com/movebeyond/#/en_HK
The typography of the "Y" is driving me crazy.
https://www.cathaypacific.com/movebeyond/#/en_HK
The typography of the "Y" is driving me crazy.
May 9, 2019, 4:13 am
#29
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Not sure I agree - BA's marketing usually evokes some kind of emotional response. These CX videos are really bland and generic. The Life well travelled videos at least made you want to explore the world, and made you feel like you were the guy manoeuvring the sourcing world in developing countries.
May 9, 2019, 4:17 am
#30
Original Poster
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,284
The ads feel like something financial institutions and insurance companies would create. To be honest if I saw this on CX Studio and it had UOB at the end I wouldn't even find it weird.