Cathay Pacific - Move Beyond
May 8, 2019, 6:41 pm
#1
Original Poster
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,284
Cathay Pacific - Move Beyond
Looks like CX will drop Life Well Travelled and will unveil Move Beyond as a new marketing slogan for the company.
I don't know why but when I hear Move Beyond...it's like "move on" or "look past"....should we move on from the broken plane interiors and look past the crappy lounge food? Or maybe they are encouraging flyers to Move Beyond Cathay Pacific....
I don't know why but when I hear Move Beyond...it's like "move on" or "look past"....should we move on from the broken plane interiors and look past the crappy lounge food? Or maybe they are encouraging flyers to Move Beyond Cathay Pacific....
Last edited by FlyPointyEnd; May 8, 2019 at 7:02 pm
May 8, 2019, 6:53 pm
#2
Join Date: Nov 2007
Location: Hong Kong
Programs: CX, UA, Shangri-La, Hyatt, Starwood
Posts: 7,708
ha ha!
An admission of how bad things became the last few years...
"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
An admission of how bad things became the last few years...
"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
May 8, 2019, 7:03 pm
#3
Original Poster
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,284
ha ha!
An admission of how bad things became the last few years...
"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
An admission of how bad things became the last few years...
"Move beyond"....
-> Those awful fuel hedges
-> Some of the worst financial performance in CX history
-> F&B deterioration
-> MPC degradation / bizarre award release to elites
-> Staff discontent
-> etc etc
May 8, 2019, 7:15 pm
#6
Join Date: Jun 2015
Location: New York
Programs: AA, CX, Hyatt, Marriott
Posts: 1,484
May 8, 2019, 7:16 pm
#7
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
May 8, 2019, 7:26 pm
#9
Join Date: Jun 2015
Location: New York
Programs: AA, CX, Hyatt, Marriott
Posts: 1,484
Saw the leaked video, not sure how I feel. "Cathay Pacific, Move Beyond" sounds weird to me, and Cantonese "國泰航空 志在飛躍" seems more like an internal slogan rather than marketing.
I am only hopeful that they make a new safety video.
I am only hopeful that they make a new safety video.
May 8, 2019, 7:29 pm
#11
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
May 8, 2019, 7:46 pm
#12
Join Date: Jun 2015
Programs: MR Platinum
Posts: 80
