Cathay Pacific - Move Beyond
May 9, 2019, 4:43 am
#31
Join Date: May 2019
Posts: 15
While the whole thing encourages people to look forward and move beyond, I really agree that it is just a recycle of past items, not just only videos.
The concept revolves around four points, new routes, better service, lounge experience and staff. But it is nothing new and IMO those aspects have deteriorated these few years. Quite disappointed actually.
The concept revolves around four points, new routes, better service, lounge experience and staff. But it is nothing new and IMO those aspects have deteriorated these few years. Quite disappointed actually.
May 9, 2019, 4:58 am
#32
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
The peanut gallery of bloggers have begun to provide their opinions. And it’s mostly meh to negative:
https://onemileatatime.com/cathay-pacific-move-beyond/
https://loyaltylobby.com/2019/05/09/...beyond-slogan/
https://onemileatatime.com/cathay-pacific-move-beyond/
https://loyaltylobby.com/2019/05/09/...beyond-slogan/
May 9, 2019, 5:17 am
#34
Formerly known as jsfrSuperElite
Join Date: Feb 2008
Location: Hong Kong, Montreal
Programs: Air Canada SE100K-1MM, Hilton Honors Lifetime Diamond
Posts: 590
Whoever came up with the “Move Beyond” slogan probably didn’t realize that there was already a company using this slogan, with a website in the Netherlands:
https://www.movebeyond.nil
Also just received an email from Marco Polo with Rupert Hogg’s letter explaining the meaning of this rebranding.
https://www.movebeyond.nil
Also just received an email from Marco Polo with Rupert Hogg’s letter explaining the meaning of this rebranding.
Last edited by jsfrSE; May 9, 2019 at 5:29 am
May 9, 2019, 6:48 am
#37
Original Poster
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,284
May 9, 2019, 9:23 am
#42
Suspended
Join Date: Jun 2002
Location: Hong Kong
Programs: None any more
Posts: 11,017
From the email I guess we've all received...
To which I am tempted to reply:
Frankly, you have a lot of work to do to even match your previous achievements, never mind move past them. Most of your customers would be absolutely delighted if you got back even in the same ballpark as you were 20 years ago. That means, inter alia, return to giving us decent food in economy, good food in business, and high class food in first. The same with the wines: a wine that retails for US$15-20 might just about be OK for business class, but it absolutely isn't for first class. Stop buying flimsy cabin interiors which are worn out within months. And please, please, please, move back to being an Asian airline and picking the best people from around Asia for your cabin crew, instead of a bunch of Mongkok shop girls with attitude.
This represents an ambition to move past our previous achievements, and aim for higher levels of service and product excellence.
Frankly, you have a lot of work to do to even match your previous achievements, never mind move past them. Most of your customers would be absolutely delighted if you got back even in the same ballpark as you were 20 years ago. That means, inter alia, return to giving us decent food in economy, good food in business, and high class food in first. The same with the wines: a wine that retails for US$15-20 might just about be OK for business class, but it absolutely isn't for first class. Stop buying flimsy cabin interiors which are worn out within months. And please, please, please, move back to being an Asian airline and picking the best people from around Asia for your cabin crew, instead of a bunch of Mongkok shop girls with attitude.
May 9, 2019, 10:00 am
#44
Join Date: Oct 2009
Location: BNA
Programs: Hyatt Explorist, Bonvoy Plat, HHonors Diamond, DL Gold
Posts: 383
I received an email a few hours ago about the brand relaunch from the Marco Polo Club "[email protected]". They should change their email address to "outoftouch@marcopolo.cathaypacific.com".
At first, I thought this meant a change to the Marco Polo Club and benefits, similar to how Hyatt changed branding to World of Hyatt, or Marriott Rewards to Bonvoy. The announcement made me nervous, but I am happy that there no apparent programme changes. If all this is about a new marketing slogan, did we really need an email to tell us? Move Beyond implies nothing. Above and Beyond is a better goal.
At first, I thought this meant a change to the Marco Polo Club and benefits, similar to how Hyatt changed branding to World of Hyatt, or Marriott Rewards to Bonvoy. The announcement made me nervous, but I am happy that there no apparent programme changes. If all this is about a new marketing slogan, did we really need an email to tell us? Move Beyond implies nothing. Above and Beyond is a better goal.
May 9, 2019, 10:38 am
#45
Join Date: Jul 2017
Location: CGK
Posts: 2,375
From the email:
I mean, really?
And in the months ahead, we will support this claim with a series of new products and services across the journey: from the ease and control technology brings, and our investment in lounges and seat comfort, to the quality of our food, and the depth and breadth of our entertainment. And of course, continuing to invest in our people and service.