Cathay Pacific - Move Beyond

Reply

Old May 8, 19, 10:29 pm
  #16  
 
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 583
Originally Posted by Jane's Addiction View Post
CX MoveBeyond. I did. ----->> SQ PPS now.
Me too, and way beyond, to AA EXP.

Though to be fair, it is better than some, I mean take for example Hitachi's 'Inspire the Next'.

The next 'what'? Trump Tweet? Place for Russia to invade? Rolling Stones Album? Lady Gaga costume?
Nicc HK is online now  
Reply With Quote
Old May 8, 19, 10:33 pm
  #17  
 
Join Date: Dec 2012
Posts: 1,389
Originally Posted by sxc View Post
Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.

Compare it to slogans from competitors:

“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”

and then.... “Move Beyond”.
reminds me of the move to BONVOY!!!!!!!
FlyPointyEnd and :D! like this.
SQTraveller is offline  
Reply With Quote
Old May 9, 19, 12:06 am
  #18  
 
Join Date: Dec 2008
Location: AUS, WAS, PEK
Programs: FlyingBlue Gold, United Gold
Posts: 953
Originally Posted by sxc View Post
Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.

Compare it to slogans from competitors:

“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”

and then.... “Move Beyond”.
Haha, it is surprising that there is actually one thing that United Airlines can beat Cathay
lixiaojuventus is offline  
Reply With Quote
Old May 9, 19, 12:59 am
  #19  
 
Join Date: Mar 2017
Posts: 81
Sounds like it's supposed to be more about what Cathay wants to do as a company than what it strives for its customers. I think a better replacement for Move Beyond might be Experience Flying Beyond if they're really insistent on that word but its a bit longer so maybe not as catchy (not like Move Beyond is)? Personally liked Life Well Travelled...
cx4ever is offline  
Reply With Quote
Old May 9, 19, 1:06 am
  #20  
 
Join Date: May 2017
Location: SIN
Programs: AA Plat, AS MVPG, SQ *G
Posts: 375
Originally Posted by lixiaojuventus View Post
Haha, it is surprising that there is actually one thing that United Airlines can beat Cathay
UA really takes the cake. It's been some time since it came out, but I still cringe every time I hear/ see it.
lixiaojuventus likes this.
Unionruler is offline  
Reply With Quote
Old May 9, 19, 1:13 am
  #21  
 
Join Date: Nov 2007
Location: Hong Kong
Programs: CX, UA, Shangri-La, Hyatt, Starwood
Posts: 7,450
Originally Posted by Jane's Addiction View Post
CX MoveBeyond.

I did.
----->> SQ PPS now.
Make that two of us.

I'm also Emirates Gold now.

​​​​​The status itself is less relevant. But other carriers are getting most of my F class spend these days. The mistake fare was another good incentive.
G-CIVC likes this.
QRC3288 is online now  
Reply With Quote
Old May 9, 19, 1:54 am
  #22  
Original Poster
 
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,063
Slow day at work....hahaha
FlyPointyEnd is offline  
Reply With Quote
Old May 9, 19, 2:30 am
  #23  
 
Join Date: Feb 2007
Location: PVG, FRA, SEA, HEL
Programs: UA Premier Gold
Posts: 3,086
Cathay Pacific - Move Beyond
After reading the headline of this thread, I thought I'll be reading a rant story about CX, where a passenger swears to "move beyond" CX to another airline.
warakorn is offline  
Reply With Quote
Old May 9, 19, 2:44 am
  #24  
 
Join Date: Mar 2012
Location: Vancouver, Manila, Singapore, Kuala Lumpur, Hong Kong
Programs: CX-DM, Marriott Gold, Fairmont Premier
Posts: 212
I actually like "live well traveled". At least life well traveled has a meaning to it.

"Move beyond... the expensive fares and proceed to the payment site"
blum81 is offline  
Reply With Quote
Old May 9, 19, 2:46 am
  #25  
sxc
Moderator, Cathay Pacific
Accor Contributor Badge
 
Join Date: Dec 2004
Programs: CX MPC Silver, BAEC Gold (OWE), Hyatt
Posts: 9,531
Now live:

https://www.cathaypacific.com/movebeyond/#/en_HK

The typography of the "Y" is driving me crazy.
AC340-541 and feh like this.
sxc is offline  
Reply With Quote
Old May 9, 19, 2:59 am
  #26  
Original Poster
 
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,063
Here's the videos...(must say a lot of them feel like they were recycled from older videos)




FlyPointyEnd is offline  
Reply With Quote
Old May 9, 19, 3:05 am
  #27  
 
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 583
So there are 2 types of people here:

CX's Remainers who 'Move Beyond'. Though it is unclear what they are moving from, or what they are moving to.

CX's Leavers who have 'MoveD Beyond'

Nicc
kaka and :D! like this.
Nicc HK is online now  
Reply With Quote
Old May 9, 19, 3:07 am
  #28  
 
Join Date: May 2017
Posts: 159
I'm getting a very strong BA vibe, are they using the same marketing company? If so, CX definitely hasn't paid enough for a better slogan.
HMPS, FlyPointyEnd, royng and 1 others like this.
jckl is offline  
Reply With Quote
Old May 9, 19, 4:13 am
  #29  
sxc
Moderator, Cathay Pacific
Accor Contributor Badge
 
Join Date: Dec 2004
Programs: CX MPC Silver, BAEC Gold (OWE), Hyatt
Posts: 9,531
Originally Posted by jckl View Post
I'm getting a very strong BA vibe, are they using the same marketing company? If so, CX definitely hasn't paid enough for a better slogan.
Not sure I agree - BA's marketing usually evokes some kind of emotional response. These CX videos are really bland and generic. The Life well travelled videos at least made you want to explore the world, and made you feel like you were the guy manoeuvring the sourcing world in developing countries.
sxc is offline  
Reply With Quote
Old May 9, 19, 4:17 am
  #30  
Original Poster
 
Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,063
The ads feel like something financial institutions and insurance companies would create. To be honest if I saw this on CX Studio and it had UOB at the end I wouldn't even find it weird.
G-CIVC, truncated and gobblercat like this.
FlyPointyEnd is offline  
Reply With Quote

Thread Tools
Search this Thread