Last edit by: frausflyer
https://www.youtube.com/watch?v=XLskBTrhGek
Aircraft in new livery: (105/195) 54%
Cathay Pacific: (76/128) 59%
777-300ER: (19/52) 37%
B-KPJ
B-KPL
B-KPM
B-KPN
B-KPO
B-KPP
B-KPQ
B-KPR
B-KPT
B-KPU
B-KPV
B-KPW
B-KPX
B-KPY
B-KPZ
B-KQA
B-KQB
B-KQC
B-KQF
777-300: (11/13) 85%
B-HNE
B-HNF
B-HNG
B-HNH
B-HNI
B-HNK
B-HNM
B-HNO
B-HNP
B-HNQ
B-HNS
A330-300: (20/34) 59%
B-HLD
B-HLF
B-HLH
B-HLM
B-HLN
B-HLP
B-HLQ
B-LAC
B-LAD
B-LAE
B-LAJ
B-LAK
B-LAL
B-LAM
B-LAN
B-LAO
B-LAP
B-LAQ
B-LAR
B-LAX
A350-900: (22/22)
A350-1000: (4/4)
Cathay Pacific Cargo: (9/20)
747-400F: (6/6)
747-8F: (3/14)
B-LJA
B-LJB
B-LJN
Cathay Dragon: (20/47)
A320: (7/15)
B-HSJ
B-HSM
B-HSN
B-HSO
B-HSQ
B-HSR
B-HST
A321: (1/8)
B-HTF
A330-300: (12/24)
B-HLE
B-HLG
B-HLL
B-HYB
B-HYQ
B-LAA
B-LAB
B-LBE
B-LBF
B-LBG
B-LBH
B-LBI
New livery update
#91
Join Date: Nov 2009
Location: Australia
Programs: SPG Gold, CX MPC Gold, Hilton Hhonors Gold
Posts: 234
I get where CX is going with this refresher (less is better, understated, monochromatic look rhetoric) however I can't help but feeling that the livery is incomplete. It feels like CX leases an aircraft from third party and just applies basic decals.
I think this whole brand refresh looks good on our mobile devices and on the web but when you apply it on 777 or A330 it becomes dull, cold, and uninspiring.
I think this whole brand refresh looks good on our mobile devices and on the web but when you apply it on 777 or A330 it becomes dull, cold, and uninspiring.
Not sure how this new livery will enhance the passenger experience (our mind) or their profit (which is more important in their mind).
#92
Suspended
Join Date: Jun 2002
Location: Hong Kong
Programs: None any more
Posts: 11,017
No actually - it was part of a Pepsi brand relaunch campaign in 1996.
http://www.concordesst.com/history/events/pepsi.html
http://www.concordesst.com/history/events/pepsi.html
#94
Join Date: Aug 2013
Location: HKG
Programs: CX DM, Watsons Wine Burgundy
Posts: 415
#96
Join Date: Oct 2014
Location: Hong Kong
Programs: BA Silver (OWS)
Posts: 654
I am sure many LCCs have thought about this, but presumably concluded that using their liveries to advertise their own brands is more lucrative.
#97
Join Date: Apr 2007
Location: Anywhere
Posts: 6,575
Is it true... and I really can't remember where I had read this previously... that white is the lightest colour for plane liveries? Other colours weigh down the plane, thus consume more fuel... that's why most airlines paint their planes white.
Exceptions are the likes of Scoot and Etihad.
Exceptions are the likes of Scoot and Etihad.
#98
Join Date: May 2009
Posts: 6,978
Is it true... and I really can't remember where I had read this previously... that white is the lightest colour for plane liveries? Other colours weigh down the plane, thus consume more fuel... that's why most airlines paint their planes white.
Exceptions are the likes of Scoot and Etihad.
Exceptions are the likes of Scoot and Etihad.
#99
Join Date: May 2015
Location: London
Programs: QF Platinum, BA Gold, HH Diamond, Raffles Ambassador
Posts: 152
I get where CX is going with this refresher (less is better, understated, monochromatic look rhetoric) however I can't help but feeling that the livery is incomplete. It feels like CX leases an aircraft from third party and just applies basic decals.
I think this whole brand refresh looks good on our mobile devices and on the web but when you apply it on 777 or A330 it becomes dull, cold, and uninspiring.
I think this whole brand refresh looks good on our mobile devices and on the web but when you apply it on 777 or A330 it becomes dull, cold, and uninspiring.
As a designer by trade myself, this is something I encounter everyday - Good, clean, minimalist design, while seemingly effortless looking in its final appearance, is actually deceptively difficult to pull off well. Especially across multiple vastly different platforms.
When done right, it is glorious
When not, clumsy and boring
#100
Join Date: Nov 2007
Location: Hong Kong
Programs: CX, UA, Shangri-La, Hyatt, Starwood
Posts: 7,708
is anybody privy to the repainting schedule? any idea how long until complete and how many/month will be repainted?
and whether the cargo fleet will also get the new livery?
and whether the cargo fleet will also get the new livery?
#102
Join Date: Nov 2007
Location: Hong Kong
Programs: CX, UA, Shangri-La, Hyatt, Starwood
Posts: 7,708
#104
Join Date: Sep 2006
Posts: 244
This a 744 - cargo, most likely - as there are four sets of undercarriage wheels...