That's what I'm wondering and afraid of. Well, the Taishin co-brand card in Taiwan is still around, but could there be something else for overseas member that will be announced in a few weeks?

Also that's why my first thought was this was not about credit card, as credit card is a localized product.

So it turns out it's much more than just a credit card - they want to become something of an Amazon or AirAsia.

https://www.scmp.com/news/hong-kong/...cept-customers

Ouch, that's bad news.

I certainly hope, CX does not go the same road of disputable big-data-privacy/business/tax practices as Amazon did and is doing. There are genuine reasons why Amazon is under the magnifier glass, both in the EU and the US. And, the same for that big one in China.

And, without going the Amazon road, this business type is not really that profitable.......


Edit: And, I immediately removed all marketing newsletter subscriptions, as well as all personal information (for CX, MPC and AsiaMiles) not absolutely needed to be able to fly ;)

Looks like they have dropped “pacific” from their username on Instagram
https://cimg7.ibsrv.net/gimg/www.fly...f632dde4a.jpeg

FlyPointyEnd - It looks like the Instagram handle has been changed back to "@cathaypacific"... perhaps they've scrapped the rebranding plan already?

Standard Chartered has loaded a new (currently blank) page to their website that seems to be for a new "Cathay" brand credit card.

https://www.sc.com/hk/credit-cards/cathay/

If you replace the "cathay" in the link for another card product name ("asiamiles" or "simplycash"), the link is valid. If you replace "cathay" with a random string of text (or "cathaypacific"), it brings up an error page.

Page source code says it was published June 30th:

Wow, impressive. That's a nice find. This is quite a win for SCB, as they try to reclaim their #2 spot in terms of retail banks in HK.

Personally it would be good news. They offer better service than most banks and certainly better than any Chinese SOE bank.

For English speakers? We just spent Friday trashing SCB as locals.

From AMEX to SCB? Don’t see how “elevating” it is, unless the increase in earn rate is substantial.

Here it is:
https://news.cathaypacific.com/life-...e-brand-1updt6

As for the credit card:
Elevate your daily spending with the new range of Cathay co-branded credit cards, coming in July 2021. With every dollar you spend, you’ll earn Asia Miles to use for your next flight – and to unlock exclusive travel and lifestyle privileges. And for the first time, you’ll earn Marco Polo Club club points without flying.

As you can see, CX plans to integrate its Asia Miles program and Macro Polo program into one new program, and this program will be launched in 1H2022.

Premium Travel Lifestyle Brand
 

Quoted from a friend

Wow. Well, this seems like a lot of marketing nonsense to me, which no doubt it is. I hope there are some more concrete underpinnings, otherwise it's just fluff as far as I am concerned.

I also noticed the totally new design elements used. Fonts, illustrations, even the way the video is edited, all new. They must be working with a new marketing firm for this. It seems out of touch with their existing brand image, although I suppose there is nothing wrong with that. Do they do any of this in-house? I guess not.

Personally it all seems too abstract and wishful for me. Very vague.

The video is terrible! As with most of their recent brand activities, there’s nothing to create an emotional connection with their customer.

Anyone know which marketing firms Cathay [Pacific] works with?