CX New strategy rollout in 2017
New strategy rollout in 2017
18 January marks the beginning of the rollout of the new business strategy for Cathay Pacific and Cathay Dragon, sharing how we will change and set ourselves up for sustainable success. Some 350 of our senior leaders will come together that day for the 2017 Leadership Conference, where the focus will be on laying out the context for the new strategy, addressing the challenges currently faced, and showing how the new strategic direction will transform the way things are done across the airlines. “This new strategic direction is going to impact everyone across the whole organisation,” says Director People Tom Owen. “Our leadership team will not just be briefed on the strategy, but will leave the room clear and motivated about what happens next and what their own personal roles will be in delivering the strategy to their teams.” Communication and engagement with our people will play a key role in making the strategy rollout a success. Leaders will be given toolkits and the support they need to engage with their teams, “and we’ll be taking regular temperature checks to ensure we are staying on course,” says Tom. “We are explaining to senior managers that they need to lead and engage in a di erent way than before. We need all our people engaged and willing to go along with us on this journey if we are to begin to win again as an airline group.” Colleagues can expect more face-to-face sessions to get an understanding of how each team ts into the bigger picture and can they can help to support the new direction. There will be an evolution of the strategy as it unfolds over 2017. In advance of the strategy rollout, our people have been kept up to date on the critical review of the business now underway, with three Auditorium sessions held earlier in December to give the bigger picture on the current situation and what happens next. See the combined January/ February issue of CX World for insights into the new strategy. Source: CX World, December 2016 |
Err, is it just me or does this say nothing at all?
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Well since the announcement is coming mid January, I wouldn't expect them to say much about the strategy at this point.
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Let us pray this new strategic direction does not continue the trend of wanting to be an LCC.
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My prediction is that Cathay Dragon will take over CX's regional service with the exception of Japan whilst Cathay Pacific will focus on long haul flying.
It will be a balance between providing premium for upfront and a mix of full service and LCC fares for back end. |
Originally Posted by 380Flyer
(Post 27656206)
My prediction is that Cathay Dragon will take over CX's regional service with the exception of Japan whilst Cathay Pacific will focus on long haul flying.
It will be a balance between providing premium for upfront and a mix of full service and LCC fares for back end. |
Originally Posted by 380Flyer
(Post 27656206)
My prediction is that Cathay Dragon will take over CX's regional service with the exception of Japan whilst Cathay Pacific will focus on long haul flying.
It will be a balance between providing premium for upfront and a mix of full service and LCC fares for back end. I don't think CX/KA would like HX to enter these markets. |
Originally Posted by Ausriver
(Post 27656477)
CX will keep PEK, PVG, SIN, BKK and TPE for sure.
I think CEB might be one of the next to be transferred. |
I hope that means they have a clearer picture of how understaffed they are on the front lines.
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It's going to be combined LCC/premium approach similar to EK charging for seat selection. Up for guess on how far the unbundling goes.
Also, they're going to possibly announcements re: JVs. They are already partnering with Air Canada and NZ, who are both not oneworld. They've already made substantial cuts to both economy/premium for the MPC program with the revamp; I'd imagine they would penalize low-fare fliers more again. |
Originally Posted by Ausriver
(Post 27656477)
CX will keep PEK, PVG, SIN, BKK and TPE for sure.
Originally Posted by KrazyTrain18
(Post 27656038)
Let us pray this new strategic direction does not continue the trend of wanting to be an LCC.
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the way this is termed in the first post doesn't sound to me like a Big Bang strategy shift like QF did with EK. It sounds more like typical bad management saying "we need to cut costs and we need to cut headcount" and we have to work together to get there. So more blind leading the blind "strategy".
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Originally Posted by Ausriver
(Post 27656477)
CX will keep PEK, PVG, SIN, BKK and TPE for sure.
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I do not understand what these "transfers" to KA mean for CX staff.
I understand that planes can be transferred. But what about staf, both in planes and on the ground. Aren't KA staff under a different contract? |
Originally Posted by brunos
(Post 27658017)
I do not understand what these "transfers" to KA mean for CX staff.
I understand that planes can be transferred. But what about staff, both in planes and on the ground. Aren't KA staff under a different contract? For CX staff, it means fewer routes. Probably means a hiring stop in certain countries like Malaysia. The strategy meeting sounds like business as usual with a few shakeups to show something is happening internally. If there was any real urgency it would have already happened by now. |
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