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Originally Posted by FlyPointyEnd
(Post 27618549)
Service has slipped in recent years because of the cuts in manpower, the last good configuration was the 744, it's generally good except in F after they cut 1 FP/BC in F (used to be 3 crew)...on a full flight from HKG-HND on her last month in service, meal service took significantly longer, even with the ISM pitching in to help.
Some FAs deal with it better than others, but when you have 6/6 - particularly on day flights, or during the morning time landing after night flights - service is usually either slow or hurried. None of it is ideal.
Originally Posted by Dr. HFH
(Post 27618556)
But it's a slippery slope problem. How do you prioritize? Someone who buys a USD $8K AONE4 ticket may well be paying less for his CX ride than someone who buys Alaska miles and redeems.
It's becoming somewhat common to differentiate ticket buckets in the back - this started in Y, has spread to J, and I don't see why it wouldn't work in F. With such vastly different price points I think it makes sense. It is just good business! Especially if CX doesn't take anything away, but instead enhances services for certain tickets only. I don't think AA award redeemers or Alaska people (or even AONE guys) will throw a fit if CX adds some "above and beyond" services that are only available to full F fare tickets. Or maybe they say all cash tickets. Or, in my pipe dream, cash tickets and MPC/Asia Miles. But whatever, the point is some differentiation and acknowledgement that the cash and value to CX is vastly different on the ticket profile in F class. I should admit, ever since finding out about these cheap award tickets I've joined the party too and used them a few times myself. So I'm guilty also. If I wanted F, I used to either redeem Asia Miles from J or pay cash F last minute....now, 2/3 times I've realized you can find an Alaska ticket in F which you can effectively buy for $1400-$2000. The result for me has been I stopped buying last minute cash F tickets. That's why when I frequently hear the argument here that "this isn't hurting CX, it's all upside for CX to give Alaska / American / etc. this last minute inventory", it's a little laughable to me - at least in my experience, CX is losing a good chunk of change because once you find out you can buy something for 1/8 the price you were paying before....why not? I can't imagine I'm the only one. And since the service is identical between the two. It has always bugged me that you get stuck with a "bad" F seat when you pay cash 48 hours before departure. Overall I really just felt like I was getting gouged once I discovered you could effectively buy a cheapo seat in F and get the identical situation I got before. So now, if I land in 2D, at least I don't feel bad because I booked through Alaska. Whereas before I might've paid 8k USD for that one-way and still had the same seat and everything else. My point isn't to say a seat selection is worth 7k USD, but it's that when there is ZERO differentiation between the services of the two, you really do feel like you're a moron for having spent 7 years getting gamed. I'm not the only person who feels this way - although some of my peers and colleagues aren't quite as CX obsessed as me, all express similar sentiments to the vibe I'm saying here. And many of them buy full J and F tickets, even for personal holidays and whatnot, and we've all jumped in the camp of "spread the love" to other carriers lately. These are kinda directly linked. At some point CX reaps what it sows. If CX wants to offer a 30k round-trip F passenger the identical product its offering with extremely high frequency and availability to Alaska, AA, BA and whoever else, then it should expect to see those customers slowly migrate elsewhere except on absolutely essential nonstops. And likewise, the cabin gets filled with more and more lower margin F customers, and eventually the services / amenities are tailored down to the lower margin profile. This is just the inevitable evolution I think (and a reason why I think F will be further downsized). The only actual tangible difference between a full cash F ticket and Alaska is I don't accrue mileage on the Alaska tickets. Aka, virtually nothing. And I do love elite status (aka, an addiction!) but I fly enough that I can easily do 5-6 Alaska segments on CX per year and not have any risk of missing out on the 1,800 threshold . Anyway, I really think something should be given to the more valuable pax. I think it will directly benefit the bottom line. I don't think the redeemers are going anywhere, meanwhile CX could perhaps snag some traffic from its regional competitors if it stepped up the game for full fare pax. |
Originally Posted by QRC3288
(Post 27618844)
Ha yea, I hear you, but I just can't escape the fact that many people do indeed pay full rack rate....
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I doubt I would complain if I was being paid to be there.
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Originally Posted by watery
(Post 27618826)
And I agree that running out of main course in F is very disappointing. It could happen (like loading each entree for all pax would be a waste)
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Originally Posted by QRC3288
(Post 27617765)
Of course. But that ignores the problem: yield.
Just because a seat is generating revenue doesn't mean it's profitable. Also, the market is at a low right now but I expect it to rebound and F demand will return. I know my company are talking about allowing senior management F privilege and I hate to not be able to redirect that money to Cathay F once that materialized because Cathay abandoned their F (or lack of load). |
Originally Posted by Cathay Dragon 666
(Post 27616027)
I keep reading this forum about how Cathay is making money off of AA redemption points, and from reading the internet it does seem like Cathay F cabin seats are a favorite for AA members to redeem their points. If that is the case, isn't Cathay *making money* with their F cabin with so many F redemptions from AA points?
Well, we're coming up on that 1-year anniversary, and by many accounts, it's quite easy to find single seat F availability looking ahead. These are award seats that would have been snapped up 11+ months in advance before. Still hoping CX will continue its policy to release unsold inventory close-in for awards, otherwise my soon-to-be husband will be flying in separate cabins / on separate flights for our honeymoon next year! :eek: |
There should be enough demand from some companies and perhaps for the HK government (perhaps small) to keep F alive. Another incentive to keep F is to reward loyal customers once a while, e.g. milestone and birthday upgrades, upgrade certificates etc.
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Originally Posted by ijgordon
(Post 27621410)
Still hoping CX will continue its policy to release unsold inventory close-in for awards, otherwise my soon-to-be husband will be flying in separate cabins / on separate flights for our honeymoon next year! :eek:
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Originally Posted by QRC3288
(Post 27617765)
I think CX had made a deal with the devil accepting cheap award pax, and I get the mantra on here "everyone should get the same in each class", but when one guy is paying CX 15k out of pocket for the sector and another is "paying" 1k to CX (with miles possibly acquired via credit card bonus) you may want to consider buttering the 15k cash guy's bread first. Because he may not be very internet savvy, but he notices these things and will make more purchasing decisions in the future! Plus in the fellow I'm talking about case, he also flies a lot of other airlines in F.
Another thing is CX doesn't provide a differentiated experience to F pax. For guys like I described above, they should be getting buggies both way for free, some type of dedicated escort if they have a connection, etc. Some type of high touch service. Again I realize I'm kinds of violating the ethos of flyertalk by saying this but I really don't think CX should give it to the partner awards, because the margin is so slim it is unaffordable to CX to do so. Again, if CX is getting $1k USD for the srctor, what you can profitably offer that pax is LIMITED....whereas what you can profitably offer a 15k pax is not. Of course, if partner awards are a fraction of your business, im all for giving them the max. This is great marketing. But when partner awards are HALF of your F business, it's not realistic st all. Yet the true cash business shouldn't have to suffer a service tailored to a low margin award pax! When someone drops 30k on a ticket....yes! Do it. And ignore the blogs which will whinge about it because that's generally not the crew dropping full cash fares anyway. You damn well want that lucrative customer to return and you better believe he has also flown EK, LH, AF or others. This is just business 101. These passengers make up a minority of F seats but ALL of the F profits. The rest is either lowly profitable or break even. I think the story about cash pax above is at the margin but it's definitely real. CXs paid cash pax have absolutely noticed the decline of the little things over the years, meanwhile the F cabins still frequently run full. You can "feel" something is off....if everyone was paying rack rate why are you running out of food CX? Why are your menu choices cut year after year? Where are the ground services? The answer is yield is LOW and CX is cutting costs to improve overall profitability of the cabin. And CX cannot afford ground services because half the pax are on partner awards. Plus the airport is so darn good they're kinda right in assuming it isn't necessary.....but for these lucrative cash pax CX really needs to go above and beyond and do what may seem unnecessary. And yield is low because the cabin is probably too big and thus filled with low yielding award pax, plus some small stupid things CX does to paying F pax. So I think CX should downgrade the size of the F cabin further. Maybe CX sould learn from LX that only their own elite members(HON& Senator, similar as MPC DM&GO) could redeem F. Btw, not only AS and AA, CA also provides fairly low mileages to redeem CX F from HKG to Europe. There must be something wrong when AS and CA could provide better(lower) mileages requestment than Asia Mile does, on route US-Asia, or HKG-Europe. |
Originally Posted by QRC3288
(Post 27618844)
... now, 2/3 times I've realized you can find an Alaska ticket in F which you can effectively buy for $1400-$2000. The result for me has been I stopped buying last minute cash F tickets. That's why when I frequently hear the argument here that "this isn't hurting CX, it's all upside for CX to give Alaska / American / etc. this last minute inventory", it's a little laughable to me - at least in my experience, CX is losing a good chunk of change because once you find out you can buy something for 1/8 the price you were paying before....why not? I can't imagine I'm the only one.
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CX has actually been selling F (A) class out of certain outports at very competitive prices for a while (given it's CX F, it's not the ME3 prices but it's still very cheap). It includes many prime routes like 251 840 806 etc. I hope it works for them in the long run.
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Originally Posted by QRC3288
(Post 27617765)
Of course. But that ignores the problem: yield.
Point #2 to me is this: CX is also just downright stupid at what they do with their F cabin cash sales. I have whinged for years about no priority seat assignments for cash (and MPC) pax. Sure, all the seats are technically the same as far as bells and whistles go, but when I've paid (full fare cash) before last minute I usually got non window seats. And I do prefer the windows. Meanwhile, you've got partners snagging the best seats almost a year out for their annual holiday. A few months ago, my client spent 30k US on a CX F ticket and got assigned 2D. This guy doesn't know much about frequent flier stuff, couldn't change to a window online, WANTED it and was disappointed he couldn't self assign, and asked me "I knew anyone at Cathay to do anything about it". (I picked up the phone, called MPC and sorted it easily getting him a window...). But why on earth can this guy not select a window online after blowing 30k USD? Oh yes, and he landed in HK and mentioned to me CX ran out of the main course he wanted. Hello CX: paying pax notice these things, even if they seem small. I think CX had made a deal with the devil accepting cheap award pax, and I get the mantra on here "everyone should get the same in each class", but when one guy is paying CX 15k out of pocket for the sector and another is "paying" 1k to CX (with miles possibly acquired via credit card bonus) you may want to consider buttering the 15k cash guy's bread first. Because he may not be very internet savvy, but he notices these things and will make more purchasing decisions in the future! Plus in the fellow I'm talking about case, he also flies a lot of other airlines in F. Another thing is CX doesn't provide a differentiated experience to F pax. For guys like I described above, they should be getting buggies both way for free, some type of dedicated escort if they have a connection, etc. Some type of high touch service. Again I realize I'm kinds of violating the ethos of flyertalk by saying this but I really don't think CX should give it to the partner awards, because the margin is so slim it is unaffordable to CX to do so. Again, if CX is getting $1k USD for the srctor, what you can profitably offer that pax is LIMITED....whereas what you can profitably offer a 15k pax is not. Of course, if partner awards are a fraction of your business, im all for giving them the max. This is great marketing. But when partner awards are HALF of your F business, it's not realistic st all. Yet the true cash business shouldn't have to suffer a service tailored to a low margin award pax! When someone drops 30k on a ticket....yes! Do it. And ignore the blogs which will whinge about it because that's generally not the crew dropping full cash fares anyway. You damn well want that lucrative customer to return and you better believe he has also flown EK, LH, AF or others. This is just business 101. These passengers make up a minority of F seats but ALL of the F profits. The rest is either lowly profitable or break even. HKG is, by far, one of the most competitive market in commercial airline industry. All premium airlines with nice F cabin flies to HKG. No only does CX have to compete all of them, but they also have to compete against all other LCCs. In the case of F, yes, Business 101 makes perfect sense for us to treat the customers with A/F paid customers first, but it is going a bit too far to compare award takers and paid customers. At the end, they are still paid, but in different currencies agreed by CX. That is a bit extreme. You also couldn't say the same to people who fly out of the other countries, paid 50% or even less to fly CX F and CX has to treat hub captives better than them. In the eyes of CX they are luring the other customers away from their competing airlines. Not being able to choose the main course is pretty bad. However, if there are three DMs, two OneWorld Emeralds to pick the main course while the other fully paid F customer just flew CX the first time, it's really pity he couldn't have his first choice, but what can you do? I as OneWorld Emerald couldn't get the first choice of my desert either, but I am like, get over it! It's already a luxury that you can eat whatever you what from the F menu(Not sure if it is still the case :/) However, if you expect CX to butter them first, then there's no point of staying loyal to one FFP, or CX, and we don't even have to continue the threads of 'switching to other FFPs than CX) So, CX chose the even harder path than BA in TP systems. If you prefer them to better show loyalty based on spend, then it makes much more sense to have a model like AA moving forward in 2017.
Originally Posted by wyskevin
(Post 27624296)
I agree with you that CX release too many F reward seats to partners.
Maybe CX sould learn from LX that only their own elite members(HON& Senator, similar as MPC DM&GO) could redeem F. Btw, not only AS and AA, CA also provides fairly low mileages to redeem CX F from HKG to Europe. There must be something wrong when AS and CA could provide better(lower) mileages requestment than Asia Mile does, on route US-Asia, or HKG-Europe. |
Originally Posted by derek2010
(Post 27613241)
I hope CX can have their new First Class seats identical to the Suites on SQ, but in CX colors (around 8 seats is okay)
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Originally Posted by QRC3288
(Post 27617765)
Another thing is CX doesn't provide a differentiated experience to F pax. For guys like I described above, they should be getting buggies both way for free, some type of dedicated escort if they have a connection, etc. Some type of high touch service.
Reminds me of my F flight on EK. Although onboard service was marvelous and the suite was nice and full of bling, the airport experience (DXB) was mediocre. In fact, it made me hesitant ever fly EK again. And yes, I paid cash. No nothing AS Mileage redemption ;) |
Originally Posted by Dieuwer
(Post 27628186)
Good point about lacking ground service for F pax.
Reminds me of my F flight on EK. Although onboard service was marvelous and the suite was nice and full of bling, the airport experience (DXB) was mediocre. In fact, it made me hesitant ever fly EK again. And yes, I paid cash. No nothing AS Mileage redemption ;) (admittedly, I flew the BA flight before they opened their DXB lounge, but even from reports, it still doesn't seem comparable to the EK F lounge.) |
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