Cathay's website needs to be improved big time!
 

Their revamped website is a better version of their old one yet it is extremely not user friendly:

Navigation
Navigation throughout the website is not intuitive enough. You don't know which page you are on. It is difficult to dig out the info you are looking for. The 'hamburger' menu on the homepage simply doesn't work on a desktop interface for a functional website.

Design
Text on the inner page content are small, difficult to read. Hierarchy on the left side menu is confusing. Overall design is not inviting to look at. Most importantly it doesn't tell the 'CX brand story' to me.

Booking
An absolute nightmare searching and booking. Have CX not conducted any research on user friendliness on this before launch?! Not going in great detail in this I am sure everyone tried it knows it's rubbish. The best system I have encountered is Virgin Atlantic's and Emirates'.

Seat Products
I know they are in the process of designing new mid-life products for J and F but it would be important to at least showcase what the inflight experience would be, at least to flyers not so familiar with CX. They might have attempted doing that but it's simply not appealing enough. You want people to be like 'wow that looks amazing I want to be in it'. It's not selling me at the moment. Yes, plenty videos on YouTube but after spending millions of dollars researching, designing, manufacturing, retrofitting those seats they can't be bothered to use a fraction of the budget to design a nice webpage to talk about it?!

It is easy for one to comment on it. It is no easy task but that's the point. Four Seasons spent USD18m to develop their website. It is well planned and its performance is closely monitored. I suspect CX has rushed theirs out not thinking through things, like a typical HK company.

Some of the best websites I have encountered are Virgin Atlantic, Emirates and KLM.

Credit is where credit is due. The CX app is good, easy to use, good readability, reliable.

Any thoughts?

for me i dont care about cosmetics or marketing info. rather i want to change bookings on website but it has many limitations.... calling cx and waiting on music for 30minute is very 90s style, they are 10yrs behind competition in this area....