Rumor: MPC will go way of PPS
 

Just reflecting on news from the SQ board...MPC to go the PPS way, and Asiamiles to eventually integrate with the likes of Tiger and Scoot?

That be a day when a manager in SIN punches his/her fist in the air with a 'We did it! We brought them down...to our level!'.

A proposed revamped MPC system
 

Taking reference to the loyalty programmes of other airlines and the discussion, below is a suggestion on the revamped MPC for discussion here & for CX management to consider.

MPC green
No more this tier in the revamped club

MPC silver - one world R

• Same qualifying requirement as now (20 sectors/30000 miles)
• Same benefit as now except that J class lounge access is limited to certain number (say 4-6) per 12 months

MPC gold - one world S

• Same qualifying requirement as now(40 sectors/60000 miles)
• Same benefit as now
• Those who can fly beyond 40 sectors/60000 miles in 12 months can have the perks as an incentive for the extra sectors/miles including (1) ++bonus miles &/or (2) guaranteed seat upgrade/first class lounge access vouchers per xx extra miles/sectors &/or (3) contributing to life time MPC gold members &/or (4) extra miles can be rolled over to next 12 months for requalification

MPC Diamond - one world E

• Qualifying requirement is not miles or sectors based but is revenue based on flying F/J/fully flexible Y flights only. A copy of SQ's PPS can be accumulating around 150000-200000 hkd revenue per year
• Same benefits as now
• Those who have reached the revenue requirements in 12 months can have the perks as an incentive for the extra dollars spent including (1) ++bonus miles &/or (2) guaranteed seat upgrade vouchers per extra xx dollars &/or (3) contributing to life time MPC DM members &/or (4) extra dollars can be rolled over to next 12 months for requalification &/or (5) contributing

to the attainment of DM+

Then again, there are ignorant people who assume connecting in some of those other nations (i.e. QR J with connection in DOH) is 'dangerous' and that there is no alcohol in the QR J lounge (absolutely not true, though there is no alcohol in Qatar once landside.) :rolleyes:

MPC is a very good programme, and it effetely makes quite a lot of Y pax willing to pay the more expensive V-Y fare and stay loyal to CX. I booked all my Europe - Asia flight with CX and CX only for almost 10 years.

It all started with SL, which gives you lounge access when flying with CX, even when I got GO, I only fly other OW airline when CX doesn’t fly that route. I’ve even purchase several full flex Y (H fare) before.

It was a completely different incident that made me want to try other airline.

Onboard emerg seat snatchers

But I do think the effect is similar to changing it FFP to the model of PPS, which means certain Y paxs will think there isn’t any point of sticking to CX only.

JL’s slots to EU are rubbish; I really love the ability to leave work at 17.30 and hop on a CX evening flight from London, arrive in HK in the afternoon enjoy couple hours there before catching the last flight to my destination. On my way back I can take the mid-night flight back to London, arrive at 5.30/6.30 and go to office straight away.

Although CX is a superior airline across the board, other airline might have 1 or 2 categories better than CX , to me it is the quite cabin on JL flight that made me stick with JL ever since, their FFP also gives me the incentive to do so (105% bonus on JL flight, similar to BA’s system)

It seems quite a lot of MPC SL/GO/DM Y flying members dedicate most of their flight to CX whereas possible, as it does make you ignore other competitors of CX, no matter how other airline company slash their price, they just won’t consider it and I am not the only one, quite a lot of my friends from school days still do it and still chase the MPC rank year after year.

Should CX really does go too close to the PPS model and MPC elite Y flyers no longer wants to stick with CX only where possible, CX would see quite a chunk of their Y revenue going elsewhere, which is the more profitable part of Y.

Anyway, I am not too worry about how MPC changes, CX management would of course do their math, if a pax is expendable s/he is expendable, the only thing they need to be aware of is, if the damage is bigger than expected, it might not be reversible. I am sure quite a lot of these passenger base were built over a very long time, and it is the system that kept them stick with CX for so long.

Well, to the above poster, as some of the DYWIAs here keep insisting: Y fliers are dime a dozen, and easily replaceable.

I certainty won't bother with CX if they tell me my Y+ E fares won't be recognize as important enough to grant me top tier benefits.

We'll see, CX is known to mess things up the first time and getting it right the second time. This could be another example down the road.

I actually do agree that deep discount Y can be easily replaced, but these pax don’t earn miles anyway; cutting some benefits on below V fare on the other hand make perfect sense. (Given JL don’t give seat selection on deep discount Y to any elites, I’m sure there are space to be manoeuvred)

For most of the Y / PY flying MPC elites, I am not surprise that they will need to do a bit of calculation to ensure that they get the status, and dedicate the majority of their flights to CX, if CX is available on that route. The MPC system make sure that if you fly CX V and above you still have a proper chance of getting elite status, CX in return gets the more profitable Y.

These MPC Y flying elites are the corner stone of the profitable Y, I would say CX management would be a fool to cut these people away. Here is an example, LHR – ASIA deep discount Y : £550 V and above: £ 850+, I’m sure that loyal paxs paying £300 plus extra deserve some extra service for their loyal.

Regarding the priority boarding lane is longer than ordinary lane for routes such as HKG-PVG, while J/F pax felt their eliteness been diluted, in my opinion it is CX’s duty to solve this problem. JL can solve this, I don’t see why CX can’t.

Yep, this is the point some of us are trying to make here. DM/GO/SL-Y are paying more than these DYKWIAs realized, and as a collective group they bring in a significant amount of revenue to CX. This is another CX over-reaction to a few DYKWIAs loud mouth complains about "diluting" their benefits. Priority boarding and lounges are easily fixable by a few tweaks that for some reason CX is slow or hesitant to put in place.

In my opinion you should only tweak with a successful program such as MPO if you are sure that: 1) you will bring in significant amount of new fliers, and/or 2) you discard a group of customers that you would consider leeches that hurts your bottom line rather than help it.

Neither seems to work in this new "enhancement" that we have been speculating about.

Wait... so while other OW airlines are throwing away OWE tier to make it relatively easy to obtain as long as you fly a lot (such as AA), CX actually will deny their most frequent fliers base of such benefits? I can hear a collective laugher bursting out from all other OW airlines now....

I think the idea (or at least i hope, gosh I hope CX isn't this dumb) is to create a separate super tier that only J/F and full Y fliers can achieve within CX, but Y-flex fliers can still earn their way up to OWE

One example is make Wing/Pier F lounge a super lounge that only CX F and CX Titanium (for sake of differentiation) can go, and CX will make a crappy F lounge BA-style to hoard in all CX DMs and OWEs.

As a Y flyer who earns GO the hard way (in Y), I can certainly understand CX's desire to make this more revenue driven and essentially screw people like me (not high margin guys). They have a business to run in a brutally competitive and low margin industry and that's a fact of life.

I can empathize with over crowded lounges and long business class boarding/checkin lines. I don't really care either way, but many do. I think the easy solution would just be to chop Green/Silver from the lines and then maybe silver from lounges and get rid of the +1 for gold (I've definitely brought in +1s to lounges as a Gold). Might literally be as simple as that.

Of course I don't have the data to back it up, but maybe keeping things simple and rewarding J/F fliers with better mileage bonuses would be the way to go.

Lots of interesting comments on this thread, and sadly, a fair bit of ego as well (I never understood why people had so much pride in giving their money to some other guy - but so it goes). Will be interesting to see how it plays out.

I can't see that this makes sense at the Diamond level. I am sure most PE/Y Diamonds would be off straight away to BA or American, or even Star Alliance.

I do this Green should be restricted to just priority waitlisting. MPC is the only scheme that gives their non elite customers check in and boarding privileges.


Cathay needs to get this news out, because I am already assuming that I will be using another airline in the future so starting to buy fares to that end and ensure top tier status....Silence and speculation is very damaging......

Some of the propsoals on this thread is just hilarious. I'm sure the managements at CX City are all having a good laugh too :p

[QUOTE=brithk;24247157]
I do this Green should be restricted to just priority waitlisting. MPC is the only scheme that gives their non elite customers check in and boarding privileges.


[QUOTE]

I have to say, I do not really see a proplem with this small benefit.

To a certain extend, in term of marketing, I think this is good for CX with people who only fly occasioannly in Y. Without that some people may just go for any airline. Just my two cents....

[QUOTE=blandy62;24247520][QUOTE=brithk;24247157]
I do this Green should be restricted to just priority waitlisting. MPC is the only scheme that gives their non elite customers check in and boarding privileges.



I actually dont care too much to be honest. But if they want to make MPC less popular this would be one way. I flew yesterday to SIN and the 'priority' boarding line must have had 100 people in it.....

And just like that BA further enhances and erases what you liked about their program.