Cathay mulls removal of seat back TVs
#31
Join Date: Jul 2005
Location: London, UK
Posts: 567
Yes. Technology is rapidly developing the market. The iPad was unknown 6-7 years ago and with Microsoft intending to unveil its own tablet (perhaps in Los Angeles on Monday next) who knows just how tablets and other devices will develop in the coming years.
#32
A FlyerTalk Posting Legend
Join Date: Dec 2000
Location: Shanghai
Posts: 42,028
The only thing I would miss is Air Show. Playing it on the overhead screens would probably piss a lot of people off, but I'm thinking 5 years from now:
1) there will be reliable wifi onboard once again
2) sites like flightaware will be able to provide semi-accurate data over the Pacific
1) there will be reliable wifi onboard once again
2) sites like flightaware will be able to provide semi-accurate data over the Pacific
#33
Suspended
Join Date: Jul 2007
Posts: 4,477
I would welcome the outcome. As long as that they keep a big screen on F, C and Y+.
So if you want full service and great experience you could always purchase Premier Economy and above. If you are price sensitive and would like to save every dime you can BYO and possible rent films from CX pre departure using your own tablet. I can see the future would be the whole economy section being divided half premier economy and half ordinary economy. Premier economy will be more popular within 5 years.
So if you want full service and great experience you could always purchase Premier Economy and above. If you are price sensitive and would like to save every dime you can BYO and possible rent films from CX pre departure using your own tablet. I can see the future would be the whole economy section being divided half premier economy and half ordinary economy. Premier economy will be more popular within 5 years.
#36
Join Date: Dec 2004
Location: California, USA / Tokyo, Japan / Manila, Philippines
Programs: AA / CX MPO AM / Hyatt Discoverist / Marriott Platinum / Shangri-La
Posts: 282
I think the suggestion made is indeed forward thinking.
The cost saving is indeed there for weight and power consumption, considering tablets are indeed generally lighter, eat less wattage, and assuming its purely wireless as most consumer grade tablets are today, there is potentially one less cable on every seat.
Also, replacing the unit is now easier and can be done while onboard.
Since its wireless, airlines should hold a back little and study this first as an aircraft would potentially be supporting 400 wireless tablets on a long haul 777.
With most tech companies ready to embrace technology post-wireless-n (802.11ac and .ad), i think media streaming should not be an issue to many devices when those technology mature and gets applied, but that has to be certified and studied that it does not impact internal systems.
Tablets can still shift back to a wired connection to remove all these bandwidth and interference concern but it does limit the convenience of a having a tablet on hand.
The cost saving is indeed there for weight and power consumption, considering tablets are indeed generally lighter, eat less wattage, and assuming its purely wireless as most consumer grade tablets are today, there is potentially one less cable on every seat.
Also, replacing the unit is now easier and can be done while onboard.
Since its wireless, airlines should hold a back little and study this first as an aircraft would potentially be supporting 400 wireless tablets on a long haul 777.
With most tech companies ready to embrace technology post-wireless-n (802.11ac and .ad), i think media streaming should not be an issue to many devices when those technology mature and gets applied, but that has to be certified and studied that it does not impact internal systems.
Tablets can still shift back to a wired connection to remove all these bandwidth and interference concern but it does limit the convenience of a having a tablet on hand.
#37
Join Date: Dec 2006
Programs: CXAM BAEC
Posts: 242
There might be new entertainment products developed within next few years that cost much less than those tablets; it just like the headphone place at your seat and it's free
#38
Join Date: Nov 2006
Programs: Flying Blue, easyJet Plus (!)
Posts: 1,762
#39
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#40
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Join Date: Dec 2009
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what's to stop them from keeping the current model of IFE but just changing the delivery method?
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
#41
Join Date: May 2009
Posts: 6,978
what's to stop them from keeping the current model of IFE but just changing the delivery method?
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
What's next in "cost-savings"? Force each Economy Pax to bring their own gallon of gas to "off-set" the high cost of fuel and oil prices?
#42
Join Date: Aug 2011
Posts: 91
I think he means that CX simply buys a iPad (or similar device) and places them in the same place that the current IFE is. With wireless streaming, there is no requirement for big IFE boxes and can be replaced easily on board the aircraft. Since the user interface could be similar to the current IFE and it is already in the same place, there is not much difference to the end user but with less weight for the airlines.
#43
A FlyerTalk Posting Legend
Join Date: Dec 2000
Location: Shanghai
Posts: 42,028
Yo, all. I just got off of CX312 (HKG-PEK). This was actually the first time I've ever taken CX to PEK or SHA. Normally I'm on KA or CA with no IFE, so I've learned to cope. But, let me tell you, it was a really great flight because of the IFE (a couple episodes of the office, a trivia match with fellow passengers, a chance to listen to the newest Red Hot Chili Peppers album, and I got to charge my laptop as well). Yes, it's true that my computer can provide similar entertainment, but I'm happy to let CX keep me up to speed on the culture front (it seems like the only time I watch shows like the Office and Always Sunny in Philly is on airplanes).
The food looked kind of awful (matters not because I stuffed myself in the Cabin before departure) and the OJ tasted funny, but I will go out of my way to fly CX over KA from now on (not that much out of my way, mind you; let's not forget the fact that KA flies almost hourly v. CX 1-2 times per day).
The food looked kind of awful (matters not because I stuffed myself in the Cabin before departure) and the OJ tasted funny, but I will go out of my way to fly CX over KA from now on (not that much out of my way, mind you; let's not forget the fact that KA flies almost hourly v. CX 1-2 times per day).
Last edited by moondog; Jun 19, 2012 at 10:49 am
#44
Join Date: Jan 2012
Programs: CX MPO SL
Posts: 63
what's to stop them from keeping the current model of IFE but just changing the delivery method?
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
ie utilise tablets but have them fixed into the seat in front and hooked into power. then all content is streamed via wifi from on-board servers.
et voila! ditch all the cabling and under seat ife boxes and the associated weight but the effect to end user pax is no change....
yes, there's one thing that stops them from doing this: theft.
A few people mentioned bolting the tablets onto seat back, but I doubt this is practical. You can't just drive screws into a tablet without damaging the electronics inside. The only way is to ask tablet producers like Apple, Samsung etc to produce a customized version that can be bolted on to seat backs. This will surely cost substantially more than the current street prices, because the factories will now need a new, independent production line dedicated to what is likely a small-scale production - while CX might purchase several tens of thousands of units, this is a drop in the bucket compared to the overall production figure which is in the millions. My guess is the tablet producers are still going to be willing to make it, but airlines should expect to pay an arm and a leg relative to street prices.