Is Chrysler that desperate?
 

http://www.reportonbusiness.com/serv.../Business/home

Seriously, not that I would have ever considered buying junk from these guys, but how desperate are they?

(Daimler eventually saw the light of the day and cut their losses. Why don't the rest of us, including AC victims, errr I mean employees.)

You can get way better deals from domestic makers than their so called employee discounts if you are willing to spend a bit of time and effort.

still probably cheaper to bring one back from the US.

Chrysler, Ford, and GM are very desperate.

With the crappola the big 3 NA auto manufacturers have been churning out you would be desperate to sell as well.

Well in all honesty they've been improving quiet a bit, just look at the Fusion or the CTS but it's really tough to compete with the likes of Toyota/Lexus or Honda/Acura.

Many of the credible critics/reviewers of autos rate the 300 Series as, "dollar for dollar" (US and Canuckistani) as Best Buy when it comes to full size 4 door sedans. The extended powertrain warranty is worth something (if you think Chrysler will still be around to honor it).

As for "Employee Pricing", that's marketing gimmick grown grey and wrinkled from over use. Right now, my local Chevy/Mercedes dealer is offering it on all Chevrolets. A bit of deliberate shopping will reveal that current market discounts, rebates (the biggest scam of all), etc., can bring actual price paid down to something below the imaginary "employee price".

Dealers make profits many ways, first by selling you a car loaded with options, providing a much higher gross profit margin with which to "wheel and deal", second by manufacturers' "kickbacks" in legal form, based on total number of particular models sold or overall sales, third, by those - more than you think - customers who wander in the door and fall for either sticker prices or expensive financing packages, fourth with your "trade in", in "real dollars" worth more than you actually receive for it, and last of all, by "leasing", the modern gimmick for folks who don't understand finance and pricing (or who can't afford a down payment). After the sale, those service departments and body shops are not "Loss Leaders" either.

According to many sources, GMC's most profitable non-commercail vehicles are the Suburban/Tahoe/Yukon models (plus Cadillac's version thereof). I suspect that over at Ford, the buyers who can't residt the Lincoln Navigator, lots of extras and inflated prices, lead the sucker list. Rumor has it that aside from Dodge Trucks, among the only profits at Chrysler come from minivans, especially "loaded" versions.

Supposedly the new Chevy Malibu is a very credible to the aboves' entry-level models. Unfortunately it has come too late to win back the baby boomers and gen X'ers.