BA's Top Ten Long Haul 2009

Old Dec 31, 08, 7:54 am
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BA's Top Ten Long Haul 2009

Just found this within an article in abtn:

http://www.abtn.co.uk/news/ba-predic...ng-haul-travel

The top 10 are:

Cape Town
Johannesburg
Dubai
San Francisco
New York
Hong Kong
St Kitts
St Lucia
Sydney
Shanghai

Some of these are very predictable eg Capetown, Jo'burg, New York. However interesting that it puts SFO above LAX. There are also no destinations in India and Syndey is there.

Food for thought!

FD
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Old Dec 31, 08, 8:00 am
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I'm really not sure about the reason they are expecting Sydney pax number to go up.
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Old Dec 31, 08, 8:13 am
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They must have been smoking some seriously good stuff!! The Brownturn (Brownturd?) will continue for most of 2009, and there's plenty of misery left for nearly everyone...
"The strengthening of the pound against the rand"... hahaha
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Old Dec 31, 08, 10:03 am
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"BA's top ten routes"

Doesn't say what the criteria is?

- revenue?
- passengers?
- profit?

Last edited by baggageinhall; Jan 1, 09 at 5:33 pm Reason: Making the second line make sense by adding the word 'say'
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Old Dec 31, 08, 10:30 am
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The article reads like it's volume. But that, of course, doesn't necessarily say anything about revenue, yield or profit.
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Old Dec 31, 08, 11:23 am
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I doubt it's volume if St Kitts and St Lucia are in there and Miami isn't, yield is dreadful on Sydney so it's probably not those criteria, yet it doesn't seem to be rated on profit either.
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Old Dec 31, 08, 11:31 am
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Interesting, did know SA was such a popular choice!
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Old Dec 31, 08, 11:51 am
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Originally Posted by Panic Stations View Post
I doubt it's volume if St Kitts and St Lucia are in there and Miami isn't, yield is dreadful on Sydney so it's probably not those criteria, yet it doesn't seem to be rated on profit either.
My thoughts exactly!

And if it's on volume, why doesn't it include routes that are so busy out of LGW too - BGI especially, and TPA is always busy, ditto MCO (though not so much away from school hols).

The St Kitts route hasn't even started yet
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Old Dec 31, 08, 12:26 pm
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Originally Posted by baggageinhall View Post
"BA's top ten routes"

Doesn't what the criteria is?

- revenue?
- passengers?
- profit?
The main part of the article is clearly number of pax; the top-ten list appears to be in sequence and ordered by profit. Quite obviously so (SFO is high on the list and LAX is missing, for example -- thus ruling out revenue and number of pax, also the much greater profitability of SFO compared to LAX, SEA and YVR is public knowledge). A bit surprising that BGI isn't on the list, though, given that St. Kitts and Lucia are.

As for the profitability of SYD, don't forget the JSA with QF (so BA gets part of the QF revenue).
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Old Dec 31, 08, 1:13 pm
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Originally Posted by number_6 View Post
The main part of the article is clearly number of pax; the top-ten list appears to be in sequence and ordered by profit. Quite obviously so (SFO is high on the list and LAX is missing, for example -- thus ruling out revenue and number of pax, also the much greater profitability of SFO compared to LAX, SEA and YVR is public knowledge). A bit surprising that BGI isn't on the list, though, given that St. Kitts and Lucia are.

As for the profitability of SYD, don't forget the JSA with QF (so BA gets part of the QF revenue).
Interesting then that it is Capetown that tops the list and not New York as one might expect. I also thought that Lagos was a highly profitable route too...

FD
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Old Dec 31, 08, 2:00 pm
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Originally Posted by number_6 View Post
The main part of the article is clearly number of pax; the top-ten list appears to be in sequence and ordered by profit. Quite obviously so (SFO is high on the list and LAX is missing, for example -- thus ruling out revenue and number of pax, also the much greater profitability of SFO compared to LAX, SEA and YVR is public knowledge). A bit surprising that BGI isn't on the list, though, given that St. Kitts and Lucia are.

As for the profitability of SYD, don't forget the JSA with QF (so BA gets part of the QF revenue).
I wonder what makes SFO so profitable compared to those other destinations?
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Old Dec 31, 08, 2:03 pm
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Originally Posted by Capricorn70 View Post
I wonder what makes SFO so profitable compared to those other destinations?
IT. Just a short(ish) hop from Silicone Valley (with the wonders of Slough and Reading at the other end providing the UKs equivalent!?!)

That said I don't believe the report... maybe these are key routes BA would like to concentrate on for 2009, but I do not believe they are the most profitable (certainly not SYD! even without the Joint venture, the costs on that route are enormous).
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Old Jan 1, 09, 1:01 am
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The stats released by the Aussie department of transport show BA consistantly have loads in the 90's on the SYD route.

At least for the last couple of months.
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Old Jan 1, 09, 1:05 am
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Originally Posted by Gumbieben View Post
IT. Just a short(ish) hop from Silicone Valley (with the wonders of Slough and Reading at the other end providing the UKs equivalent!?!)
SFO is near Silicon Valley. LAX on the other hand...
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Old Jan 1, 09, 2:23 am
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Originally Posted by Savage25 View Post
SFO is near Silicon Valley. LAX on the other hand...
What do you mean LAX is near almost everything in SOCAL
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