BA Online Adverts: Positioning?

Old Oct 2, 03, 12:35 pm
  #1  
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BA Online Adverts: Positioning?

Have recently noticed a profusion of BA adverts on the web...both traditional banners but also some really quite natty flash animations (one of a ticket wallet opening with two boarding passes, the other of people reclining in a NCW seat).

I _thought_ they were only on NYTimes.com, but then I popped over to Economist.com and they're all over there as well! Obviously BA are targetting a particular type of passenger (...and I'd like to think that I am one of them )

Anyone know how much this is costing, and where else they are. They're good adverts and they certainly get my attention!

[This message has been edited by BahrainLad (edited 10-02-2003).]
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Old Oct 2, 03, 3:58 pm
  #2  
Lux
 
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BA are big spenders on-line. IIRC, of their latest 10m campaign in contintental Europe, 15% is on-line.
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