Tails to go?
Jun 5, 1999, 9:18 pm
#16
Original Member
Join Date: May 1998
Location: Vancouver, Canada
Posts: 6,222
Can you say back-peddle? I knew you could.
Recent reports from the UK confirm that BA is returning to the old stylized Union Jack logo.
Selected items from teletext.co.uk:
Regards,
Ken Hamer
Recent reports from the UK confirm that BA is returning to the old stylized Union Jack logo.
Selected items from teletext.co.uk:
BA TO FLY THE FLAG AGAIN
British Airways is to ditch its ethnic tailfin logos and replace them with
Union Jacks.
The moves comes two years after the much-criticised £60 million re-branding,
featuring designs from Delft pottery to Chinese calligraphy, were first
unveiled.
-----
BA spokesman Jamie Bowden said: "Effectively what has happened is the
research has shown that it's what customers, particularly UK customers,
want.
-----
The change of heart means 160 aircraft will be "flying the flag" again
within 18 months and the rest of the 340-strong fleet will follow after.
Chief executive Bob Ayling said: "BA is a British-based airline. The
decision we have taken reflects this reality.
British Airways is to ditch its ethnic tailfin logos and replace them with
Union Jacks.
The moves comes two years after the much-criticised £60 million re-branding,
featuring designs from Delft pottery to Chinese calligraphy, were first
unveiled.
-----
BA spokesman Jamie Bowden said: "Effectively what has happened is the
research has shown that it's what customers, particularly UK customers,
want.
-----
The change of heart means 160 aircraft will be "flying the flag" again
within 18 months and the rest of the 340-strong fleet will follow after.
Chief executive Bob Ayling said: "BA is a British-based airline. The
decision we have taken reflects this reality.
Ken Hamer
Jun 6, 1999, 8:50 am
#17
Original Member
Join Date: May 1998
Location: Oxford, United Kingdom
Posts: 1,976
BA are dismissing this as a 0 cost excercise because the aircraft will only be repainted as part of their 5 yearly routine painting cycle. However, since the rebranding seems to have gone a lot deeper than just aircraft colours, all you BA shareholders deserve to be pretty upset...
More information to be had at http://news.bbc.co.uk/hi/english/bus...000/362203.stm
James
More information to be had at http://news.bbc.co.uk/hi/english/bus...000/362203.stm
James