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Is it true there's a new first class coming ?

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Is it true there's a new first class coming ?

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Old May 18, 2023, 7:40 am
  #1  
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Is it true there's a new first class coming ?

ive been told by a very close friend who's husband is high level board of directors at IAG that the new First Class product has gone past the first stage of approval?

anyone else heard about this or seen images. She says she's seen the images but sworn to secrecy about their design but something "revolutionary"
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Old May 18, 2023, 7:42 am
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Isn't this supposed to be coming with the delivery of the 777-9? whenever that eventually might be.
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Old May 18, 2023, 7:59 am
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Originally Posted by claptonalex
something "revolutionary"
A premium ground experience?
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Old May 18, 2023, 8:11 am
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Originally Posted by claptonalex
ive been told by a very close friend who's husband is high level board of directors at IAG that the new First Class product has gone past the first stage of approval?

anyone else heard about this or seen images. She says she's seen the images but sworn to secrecy about their design but something "revolutionary"
It's likely you've broken the cone of silence around this.

It'll be while off anyway, I'd say.
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Old May 18, 2023, 8:20 am
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Originally Posted by claptonalex
ive been told by a very close friend who's husband is high level board of directors at IAG that the new First Class product has gone past the first stage of approval?

anyone else heard about this or seen images. She says she's seen the images but sworn to secrecy about their design but something "revolutionary"
Such a close friend that you immediately come and break the confidence by sharing here?
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Old May 18, 2023, 8:28 am
  #6  
 
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It's been heavily rumoured that it will come with the delivery of the (ever delayed) 777-9, but I don't think there are any photos or details yet. I also suspect that BA will hold off refurbishing the A380s with CS (if they even intend to keep them in service, which isn't guaranteed) until after the 777-9 delivery, as I imagine they'll want to retrofit CS and the new First in one go.

The ground experience also does lag behind many other airlines. One thing which imo would elevate the First experience would be a chauffeur service from Concorde room to gate for First passengers, having to go through the melee of T5, onto the transit to the satellites isn't a very 'first class' experience, and so given that the vast majority of widebody flights depart from B and C gates, this would make the experience much more seamless and relaxing. Iirc BA already have a small fleet they use to ferry J and F passengers with tight connections, and Air France have a full chauffeur service for first at CDG, though I'm not sure if T5 would need new elevators added to allow passengers to get to ground level from the lounge and into the cars. An added bonus would be a chauffeur service from home/hotel to the Airport for First passengers which many other Airlines offer, Emirates even offer it in London for 1st and business class.
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Old May 18, 2023, 8:31 am
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Originally Posted by zaphod424
The ground experience also does lag behind many other airlines. One thing which imo would elevate the First experience would be a chauffeur service from Concorde room to gate for First passengers, having to go through the melee of T5, onto the transit to the satellites isn't a very 'first class' experience, and so given that the vast majority of widebody flights depart from B and C gates, this would make the experience much more seamless and relaxing. Iirc BA already have a small fleet they use to ferry J and F passengers with tight connections, and Air France have a full chauffeur service for first at CDG, though I'm not sure if T5 would need new elevators added to allow passengers to get to ground level from the lounge and into the cars. An added bonus would be a chauffeur service from home/hotel to the Airport for First passengers which many other Airlines offer, Emirates even offer it in London for 1st and business class.
They do it for Premier passengers now - sit in CCR and watch them being whisked away! There is a list on the Service Desk at CCR.
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Old May 18, 2023, 8:33 am
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Originally Posted by zaphod424
It's been heavily rumoured that it will come with the delivery of the (ever delayed) 777-9, but I don't think there are any photos or details yet. I also suspect that BA will hold off refurbishing the A380s with CS (if they even intend to keep them in service, which isn't guaranteed) until after the 777-9 delivery, as I imagine they'll want to retrofit CS and the new First in one go.

The ground experience also does lag behind many other airlines. One thing which imo would elevate the First experience would be a chauffeur service from Concorde room to gate for First passengers, having to go through the melee of T5, onto the transit to the satellites isn't a very 'first class' experience, and so given that the vast majority of widebody flights depart from B and C gates, this would make the experience much more seamless and relaxing. Iirc BA already have a small fleet they use to ferry J and F passengers with tight connections, and Air France have a full chauffeur service for first at CDG, though I'm not sure if T5 would need new elevators added to allow passengers to get to ground level from the lounge and into the cars. An added bonus would be a chauffeur service from home/hotel to the Airport for First passengers which many other Airlines offer, Emirates even offer it in London for 1st and business class.
we can dream - there is a reason LH SQ AF and EK all command a significant premium in F - because it’s an actual first class experience…
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Old May 18, 2023, 8:36 am
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A number of people have wanted a better landside experience in F. That seems to require a one on one service. Fine but very expensive. I much prefer the on board service and make my own way to the gate.
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Old May 18, 2023, 8:51 am
  #10  
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I wonder if those who regularly stump up large amounts of cash for F tickets share the same enthusiasm for the F product as us Flyertalkers?
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Old May 18, 2023, 8:51 am
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I've had a weird email from some market research company inviting me to waterside next week to give feedback on some exciting new developments...all very cryptic - probably too soon for that to be anything to do with a new F? More tinkering with Club Suite? No idea why I've been asked, and I can't make it anyway, but seeing this thread did make me wonder if it might be related?

But yeah, will believe any "radical" new development in F when I see it - I actually think F is fine as it is, it's not the same as some F experiences but for what BA really sell it as it's fine - I can't think anything very "revolutionary" that other airlines haven't done - we've got separate seat and bed on Singapore and others, we've got enclosed cabins on the ME3 - I suspect "revolutionary" could just mean "revolutionary for BA" which I'd settle for just having enough LPGS loaded for the return leg and maybe a slightly better ground experience - even just a separate door / gate downstairs in Terminal A for a plusher transfer bus to B and C (every say 5 minutes) would be great - I'm not expecting my own car, but avoiding the T5A scrum and train would be quite nice, and perhaps some way of having ground staff collect and direct you to the right transfer bus plum on time for boarding would be nice - taking the "when will they board" guessing game away would be a big improvement for F travel - nothing more annoying than leaving the confines of the CCR and find oneself hanging around a crowded gate for no reason...
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Old May 18, 2023, 9:01 am
  #12  
 
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Originally Posted by ratypus
But yeah, will believe any "radical" new development in F when I see it - I actually think F is fine as it is, it's not the same as some F experiences but for what BA really sell it as it's fine - I can't think anything very "revolutionary" that other airlines haven't done - we've got separate seat and bed on Singapore and others, we've got enclosed cabins on the ME3 - I suspect "revolutionary" could just mean "revolutionary for BA" which I'd settle for just having enough LPGS loaded for the return leg and maybe a slightly better ground experience
Honestly I think BA should try to do something similar to ANA's new first product. It's enclosed, it's private, and while in a 1-2-1 layout, same as business, the F suite is a full rectangle, which means the bed is essentially a full rectangular twin, rather than having a tapered footwell. Combined with the extra onboard service, F wing, CCR access and hopefully at least some kind of shuttle service to the gate (be it a bus or car), that's enough of a differentiation between the F and J cabins. But I guess we'll see what BA consider to be "revolutionary".
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Old May 18, 2023, 9:23 am
  #13  
 
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Originally Posted by ratypus
Iwe've got separate seat and bed on Singapore and others, we've got enclosed cabins on the ME3 - I suspect "revolutionary" could just mean "revolutionary for BA" which I'd settle for just having enough LPGS loaded for the return leg and maybe a slightly better ground experience
Yeah and Qantas are bringing in the Bed and Seat combo with their A350-1000s in 2025.




I'm struggling to see what would be more revolutionary in the air. Bunk beds? (no, Air New Zealand are already doing the bunks for economy class - the "Skynest" from 2024) ... Etihad has The Residence, Emirates has showers and the middle seats with windows... be fun if it was actually revolutionary, but what would it be?
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Old May 18, 2023, 9:24 am
  #14  
 
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Originally Posted by ratypus
ground staff collect and direct you to the right transfer bus plum on time for boarding would be nice - taking the "when will they board" guessing game away would be a big improvement for F travel
… that really would be so easy to do – given that in the old days, city flyer used to do this from their business class lounge at Gatwick. Scoop up premium, passengers, escort them to the gate, let them board first, and be given a pre-flight drink. So simple, but really enhances the entire experience.
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Old May 18, 2023, 10:15 am
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Originally Posted by SxMan
… that really would be so easy to do – given that in the old days, city flyer used to do this from their business class lounge at Gatwick. Scoop up premium, passengers, escort them to the gate, let them board first, and be given a pre-flight drink. So simple, but really enhances the entire experience.
Right up until the time the flight gets canceled............

Seriously, things to fix First about First Class:
1. Information technology: Website, App, everything that let's the customer know what's happening is far more important to a First Class experience than what is mentioned in this thread.

2. Fleet Reliability: If the plane doesn't take you where you want to go, at the date and time you wish to fly, all else is worthless. There are multiple threads confirming the agony of "paid F" customers being shunted to miserable experiences due to planes that could not perform the desired task of, wait for it, FLYING.

Come on BA, FIRST THINGS FIRST!
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