BA ending first class to ATL
#16
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GfL+CCR, Aclub Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 28,437
My personal prediction is that an increasing number of routes will lose F in years to come and BA will specialise in a few markets where they can sell their 8F at a hefty price. I think that they will keep more F destinations than, say, AF, but quite a lot fewer than they do now and I wouldn't be surprised if they announced that as part of equipment modernisation, they will switch more planes to 3 class than initially announced.
I may of course be totally wrong on all of that, but part of my thinking is that a paradoxical effect of the move to 8F is that whilst it makes seats less hard to fill, it means that the crewing impact of having an F cabin paradoxically higher (ie you commit the extra crew for an even smaller number of passengers and it may quickly not feel worth it). It also likely means that any ticket you need to sell at a discounted price (or worse, offer for awards or upgrades) brings the yield more dramatically down each time. All of this can quickly make the reduction in F a bit of a vicious circle, and whilst I have no doubt that this will prove a worthwhile switch on routes with high F potential (JFK, LAX, etc) many of the second tier destinations (from the point of view of BA's network -- I mean ATL is a huge airport, but simply not centre stage from the point of view of BA's strategy itself) will be deemed candidates to 3 class.
I may of course be totally wrong on all of that, but part of my thinking is that a paradoxical effect of the move to 8F is that whilst it makes seats less hard to fill, it means that the crewing impact of having an F cabin paradoxically higher (ie you commit the extra crew for an even smaller number of passengers and it may quickly not feel worth it). It also likely means that any ticket you need to sell at a discounted price (or worse, offer for awards or upgrades) brings the yield more dramatically down each time. All of this can quickly make the reduction in F a bit of a vicious circle, and whilst I have no doubt that this will prove a worthwhile switch on routes with high F potential (JFK, LAX, etc) many of the second tier destinations (from the point of view of BA's network -- I mean ATL is a huge airport, but simply not centre stage from the point of view of BA's strategy itself) will be deemed candidates to 3 class.
#17
Original Poster
Join Date: May 2005
Location: Franche Comté, FR, Atlanta, USA
Programs: DL DM, 2MM, BA Gold, A3 Gold
Posts: 289
My personal prediction is that an increasing number of routes will lose F in years to come and BA will specialise in a few markets where they can sell their 8F at a hefty price. I think that they will keep more F destinations than, say, AF, but quite a lot fewer than they do now and I wouldn't be surprised if they announced that as part of equipment modernisation, they will switch more planes to 3 class than initially announced.
I may of course be totally wrong on all of that, but part of my thinking is that a paradoxical effect of the move to 8F is that whilst it makes seats less hard to fill, it means that the crewing impact of having an F cabin paradoxically higher (ie you commit the extra crew for an even smaller number of passengers and it may quickly not feel worth it). It also likely means that any ticket you need to sell at a discounted price (or worse, offer for awards or upgrades) brings the yield more dramatically down each time. All of this can quickly make the reduction in F a bit of a vicious circle, and whilst I have no doubt that this will prove a worthwhile switch on routes with high F potential (JFK, LAX, etc) many of the second tier destinations (from the point of view of BA's network -- I mean ATL is a huge airport, but simply not centre stage from the point of view of BA's strategy itself) will be deemed candidates to 3 class.
I may of course be totally wrong on all of that, but part of my thinking is that a paradoxical effect of the move to 8F is that whilst it makes seats less hard to fill, it means that the crewing impact of having an F cabin paradoxically higher (ie you commit the extra crew for an even smaller number of passengers and it may quickly not feel worth it). It also likely means that any ticket you need to sell at a discounted price (or worse, offer for awards or upgrades) brings the yield more dramatically down each time. All of this can quickly make the reduction in F a bit of a vicious circle, and whilst I have no doubt that this will prove a worthwhile switch on routes with high F potential (JFK, LAX, etc) many of the second tier destinations (from the point of view of BA's network -- I mean ATL is a huge airport, but simply not centre stage from the point of view of BA's strategy itself) will be deemed candidates to 3 class.
I had forgotten about those.
Last edited by Prospero; Nov 19, 22 at 5:06 pm Reason: Combine consecutive posts
#18
FlyerTalk Evangelist
Join Date: Apr 2001
Location: NYC
Posts: 26,113
I may of course be totally wrong on all of that, but part of my thinking is that a paradoxical effect of the move to 8F is that whilst it makes seats less hard to fill, it means that the crewing impact of having an F cabin paradoxically higher (ie you commit the extra crew for an even smaller number of passengers and it may quickly not feel worth it).
#19
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GfL+CCR, Aclub Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 28,437
I assume they go from 3 FAs for 14 down to 2 for 8, no? Yes it’s slightly less favorable but has to be considered in the context of the crew requirements for the rest of the plane, eg, they may need an extra crew for a larger J cabin now, so no overall change, and then it comes down to the relative yields. Lots of moving parts in this calculation…
As I said, it's a merely guestimate on my part and may very well be wrong, but it is a guestimate that was certainly trying to take into account those moving parts and more (such as the fact that complexity in the fleet leads to losses as sometimes you end up using a 4 cabin plane on 3 cabin routes which is suboptimal.
#20
Join Date: Aug 2011
Location: MIA
Programs: DL Plat, AA EXP, UA Silver, AC 75K. Marriott LTT, HH Diamond (Aspire)
Posts: 830
BA F out of ATL has often been really "cheap" - I go to Dubai a couple of times and F out of ATL is usually a lot cheaper than J from MIA - did that a few times and just bought DL or AA ticket to/from MIA. Was a nicer flight and great for AA points
#21
Join Date: Jul 2012
Location: U.K.
Programs: BA Gold
Posts: 240
Unless it is an IT error, it appears that BA is ending First on flights to/from ATL. All F buckets for April have been zeroed out on the 781. Starting in May it is a 777 with no First cabin. Unfortunately, for me it is the only reason I fly BA. ...I do hope it is an IT error...
#22
Original Poster
Join Date: May 2005
Location: Franche Comté, FR, Atlanta, USA
Programs: DL DM, 2MM, BA Gold, A3 Gold
Posts: 289
#23
Join Date: Jul 2012
Location: U.K.
Programs: BA Gold
Posts: 240
Just done a dummy booking only club on the app for the days I have booked. Guess I will be going via somewhere else then again 😪
#24
Original Poster
Join Date: May 2005
Location: Franche Comté, FR, Atlanta, USA
Programs: DL DM, 2MM, BA Gold, A3 Gold
Posts: 289
#26
Join Date: Mar 2017
Location: Brentwood
Programs: BAEC silver, HH Diamond, IHG Plat
Posts: 78
We came back in F from ATL on Thursday due to plenty of reward seats. I suppose J only still gets the crappy security queues and terrible lounge but gets you off to sleep earlier with quicker meal service? That being said will be a loss of a 'easier' redemption
#27
Original Poster
Join Date: May 2005
Location: Franche Comté, FR, Atlanta, USA
Programs: DL DM, 2MM, BA Gold, A3 Gold
Posts: 289
That lounge is horrible.
#28
Join Date: Jul 2012
Location: U.K.
Programs: BA Gold
Posts: 240
Just spoke to the goldline.Firstly told me that cabin is sold out. I said I am the only person in First.Then we talked about this good forum, they said they had seen flyertalk
Then confirmed for May, June and July its a non F 777, although stated no decision has been made apparently. Which is odd as its changed on the app. So clearly they have done so

#29
Original Poster
Join Date: May 2005
Location: Franche Comté, FR, Atlanta, USA
Programs: DL DM, 2MM, BA Gold, A3 Gold
Posts: 289
Just spoke to the goldline.Firstly told me that cabin is sold out. I said I am the only person in First.Then we talked about this good forum, they said they had seen flyertalk
Then confirmed for May, June and July its a non F 777, although stated no decision has been made apparently. Which is odd as its changed on the app. So clearly they have done so

#30
Join Date: Jul 2012
Location: U.K.
Programs: BA Gold
Posts: 240
Yes they have said up to 2 weeks. Depends on revenue management. Regardless of that I will have to overnight in Atlanta on my return as my AA connection was timed to get me on the 226 service to London.