"Hurry, cabins are filling quickly"
#1
Original Poster
Join Date: Apr 2014
Programs: BAEC Gold. Hilton Diamond
Posts: 267
"Hurry, cabins are filling quickly"
I've never seen this message before - LGW-PFO-LGW next year, Oct 5/15. It goes on to say "Cabins in some flights on this date are already full" but they're not according to EF. I tried a few other dates across Aug, Sep and Oct and got the same message. It gives you the option to start a new search but then it just hangs on "Give us a moment, we're calculating your price". The other option is "See what's available" but selecting that just takes you back to the beginning of the process again so you're stuck in a perpetual loop of BA IT hell. As a test, I tried LCA and that was fine and I also tried MLA but that suffered the same fate so it seems to be confined to LGW departures. Very odd but I guess it's a case of BA IT at its best and it will fix itself over the next few days.
#2
Join Date: May 2012
Location: Munich, Algarve, Sussex or S.F Bay Area
Programs: Mucci, BA Gold, A3*Gold, AA Plat, HH Gold, IHG Plat Amb, Marriott Plat
Posts: 3,729
Im sure theres some professional marketing term for it, but I suspect this is all fake and designed to get people booking early at higher prices under the illusion that seats will be gone soon. There are of course times and destinations that do fill up fast, but these messages generally just feel pushy. Ive had said message on many flights showing wide open on expertflyer.
#3
Join Date: Oct 2009
Location: Manchester, UK/New York, USA
Programs: BA Silver, Hilton Diamond, BD Blue (RIP)
Posts: 1,719
Im sure theres some professional marketing term for it, but I suspect this is all fake and designed to get people booking early at higher prices under the illusion that seats will be gone soon. There are of course times and destinations that do fill up fast, but these messages generally just feel pushy. Ive had said message on many flights showing wide open on expertflyer.
#4
Join Date: Oct 2021
Location: London (ne Melbourne)
Programs: Qantas Platinum (Oneworld Emerald)
Posts: 422
Could it be linked to available seats within the current fare class bucket?
It's pretty common when booking with other airlines to see something like 'only 2 seats left at this price' which is a lot clearer language.
It's pretty common when booking with other airlines to see something like 'only 2 seats left at this price' which is a lot clearer language.
#6
Original Poster
Join Date: Apr 2014
Programs: BAEC Gold. Hilton Diamond
Posts: 267
Thank you for all your replies but this is nothing to do with marketing or creating an urgency to book as you can't physically book the flights! The options are: "Start a new search" which just hangs with the message "Give us a moment, we're calculating your price" or "See what's available" but selecting this just takes you back to the beginning of the process again. I think there may well be some IT issues going on with ex-LGW bookings, just as flyslow mentions above.
#7
Join Date: Jan 2016
Programs: BAEC - Silver
Posts: 120
Not related/answering the question but we haven’t bothered with PFO for years.
BA didn’t used to pay for the lounge, (granted the same with LCA for a period around COVID and still no Fast Track), and the Priotity Pass lounge was “compact” at PFO.
We’ve used LCA since we flew a very nice Cyprus Air 2+2+2 config with great service. It’s about 1hr 15m on the motorway and we get that this is quite a long time in Cyprus but in the grand scheme of things when we don’t have to think about when BA flies, and it is usually a lot cheaper, we just find it simpler.
So, to cut a long story short, fly to LCA and don’t worry about the BA website problems
BA didn’t used to pay for the lounge, (granted the same with LCA for a period around COVID and still no Fast Track), and the Priotity Pass lounge was “compact” at PFO.
We’ve used LCA since we flew a very nice Cyprus Air 2+2+2 config with great service. It’s about 1hr 15m on the motorway and we get that this is quite a long time in Cyprus but in the grand scheme of things when we don’t have to think about when BA flies, and it is usually a lot cheaper, we just find it simpler.
So, to cut a long story short, fly to LCA and don’t worry about the BA website problems

#9
Original Poster
Join Date: Apr 2014
Programs: BAEC Gold. Hilton Diamond
Posts: 267
Not related/answering the question but we havent bothered with PFO for years.
BA didnt used to pay for the lounge, (granted the same with LCA for a period around COVID and still no Fast Track), and the Priotity Pass lounge was compact at PFO.
Weve used LCA since we flew a very nice Cyprus Air 2+2+2 config with great service. Its about 1hr 15m on the motorway and we get that this is quite a long time in Cyprus but in the grand scheme of things when we dont have to think about when BA flies, and it is usually a lot cheaper, we just find it simpler.
So, to cut a long story short, fly to LCA and dont worry about the BA website problems
BA didnt used to pay for the lounge, (granted the same with LCA for a period around COVID and still no Fast Track), and the Priotity Pass lounge was compact at PFO.
Weve used LCA since we flew a very nice Cyprus Air 2+2+2 config with great service. Its about 1hr 15m on the motorway and we get that this is quite a long time in Cyprus but in the grand scheme of things when we dont have to think about when BA flies, and it is usually a lot cheaper, we just find it simpler.
So, to cut a long story short, fly to LCA and dont worry about the BA website problems

#11
Join Date: May 2002
Location: Arizona
Posts: 5,453
Almost all of the airlines are using scarcity to motivate travelers to buy now. This extends to showing a very ugly seat map with only middle seats to get passengers to pay extra for seats. It is disgusting and predatory marketing in my opinion.
#12
Join Date: Apr 2013
Location: Devon, UK
Programs: BAEC Silver; Matmid Silverish
Posts: 436
There is a "fast track" on departure its less than 5 and can be purchased through the airport. Pretty good outside seating area at the LCA lounge too. I have used LCA twice this year to get to TLV. RFS from LHR in business then cheap 1 hour flight from LCA to TLV. Massive saving on avios and taxes for a slight inconvenience of two flights.
#13
Join Date: Aug 2007
Location: Spitalfields, London
Programs: BA Gold, *A Silver, VS Silver, ITA Volare Premium, KFC 'The Colonel's Club' Palladium tier
Posts: 1,757
Smells a little desperate, I think the airlines know that there is only one way fares are going to go once the pent up demand from covid has evaporated.
#14
Join Date: Dec 2012
Programs: GGLfL
Posts: 1,098
There is a "fast track" on departure its less than 5 and can be purchased through the airport. Pretty good outside seating area at the LCA lounge too. I have used LCA twice this year to get to TLV. RFS from LHR in business then cheap 1 hour flight from LCA to TLV. Massive saving on avios and taxes for a slight inconvenience of two flights.