[RUMOUR] BA rights deal for Tottenham Stadium
Mar 30, 2021, 3:02 am
#16
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Mar 30, 2021, 6:09 am
#18
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I think the passive visual ad return is probably decent but very hard to measure. Having the name said 50x per broadcast is a plus but is it worth millions every year? I don't think so.
Mar 30, 2021, 7:18 am
#19
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Will there be a prize for the first person to say "Right, that's the final straw, I really will never ever fly BA again"?
Mar 30, 2021, 7:22 am
#20
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It's a tricky decision especially with something tribal like football. For a start, what would it actually be called? 'The BA'? 'The O2' has become a household name for the Dome, and 'the Emirates' seems to have settled as the 'official' name for the Arsenal ground.
It IS a good stadium, so plenty of opportunities for hospitality which the airline may value. Emirates has THE best box at Arsenal, and virtually all of the tickets are given away for Skywards miles, with hot food and all your drinks included. It is a great experience.
Politically, however, it would exceptionally hard to justify given the redundancies, Government-backed loans etc taken by BA and IAG.
It IS a good stadium, so plenty of opportunities for hospitality which the airline may value. Emirates has THE best box at Arsenal, and virtually all of the tickets are given away for Skywards miles, with hot food and all your drinks included. It is a great experience.
Politically, however, it would exceptionally hard to justify given the redundancies, Government-backed loans etc taken by BA and IAG.
Mar 30, 2021, 8:31 am
#22
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IMHO, unless you go "all-in" as Emirates appear to have done with Arsenal in the UK, and with other clubs elsewhere, then just naming the Stadium is more about Executive egos than gaining real publicity and PR.
As others have observed, it will always be called White Hart lane anyway. (Or similar)
A real waste of money.
And Spurs last won the League in 1961. So it is their 60th Anniversary of not winning it!
61, never again, 61, never again. .....................Repeat, endlessly.
As others have observed, it will always be called White Hart lane anyway. (Or similar)
A real waste of money.
And Spurs last won the League in 1961. So it is their 60th Anniversary of not winning it!
61, never again, 61, never again. .....................Repeat, endlessly.
Mar 30, 2021, 12:45 pm
#25
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Maybe it is a good fit - “we keep telling everyone we intend to be a top airline but somehow we never quite compete on a level with the top teams” :-)
Spurs are also London focused so that works too.
Spurs are also London focused so that works too.
Mar 30, 2021, 12:53 pm
#26
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given some of the numbers chucked around in the US for stadium naming rights over the years, people obviously see value in it
Mar 30, 2021, 2:29 pm
#27
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IMHO, unless you go "all-in" as Emirates appear to have done with Arsenal in the UK, and with other clubs elsewhere, then just naming the Stadium is more about Executive egos than gaining real publicity and PR.
As others have observed, it will always be called White Hart lane anyway. (Or similar)
A real waste of money.
And Spurs last won the League in 1961. So it is their 60th Anniversary of not winning it!
61, never again, 61, never again. .....................Repeat, endlessly.
As others have observed, it will always be called White Hart lane anyway. (Or similar)
A real waste of money.
And Spurs last won the League in 1961. So it is their 60th Anniversary of not winning it!
61, never again, 61, never again. .....................Repeat, endlessly.
What I witnessed from a business perspective is that they have been smart in building the entire brand, infrastructure, global relationships and academy players etc to do so. They are on a mission to be a global brand and trophy’s will be apart of that.
One of their players (Son Hueng-Min) is Asia’s biggest football, if not sport star and commands a huge media presence across Asia. Coupled with AIA (Pan Asian Insurance) the exposure works well for the club.
The NFL partnership is new and once restrictions ease, games and fans allowed, it’s a nice business seed to sow for exposure in the US. Spurs women recently had a top US player on loan again more great exposure for the Spurs brand.
When they do win the league or a cup, whoever has their name to the ground will be smug from ear to ear. The PR for something like that is very powerful. I still recall a stadium I’ve passed many times in the US, cemented and lit up in a large sign is Citibank. I don’t know who the club is but I remember Citibank.
So I wouldn’t agree it’s about egos nor the long lived season ticket holders who want it to be forever White Hart Lane.
I certainly prefer The BA stadium (or ground) to say...The Lidl stadium!
Mar 30, 2021, 2:51 pm
#28
Join Date: Dec 2015
Location: UK
Posts: 575
£250 million is the reported figure.
British Airways reportedly in discussions with Tottenham Hotspur over £250 million stadium's naming rights | Sportslens.com
British Airways reportedly in discussions with Tottenham Hotspur over £250 million stadium's naming rights | Sportslens.com