No more Avios from Tesco Clubcard [ends 18th January 2021]
Oct 11, 20, 11:55 pm
#1
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No more Avios from Tesco Clubcard [ends 18th January 2021]
The Tesco / British Airways Executive Club partnership is over.
The last day to earn Avios by converting your Tesco Clubcard points is 18th January.
I am guessing that there must be a replacement in the works by Avios. Obviously the number of points transferred will have dropped sharply in recent years as Tesco methodically killed off most ways of earning them, but it is still big business. In 2013, 2.5 BILLION Avios came from Tesco.
(Exclusive) story on my site here: https://www.headforpoints.com/2020/1...esco-clubcard/
The official ba.com line, which sounds like the lawyers got involved looking at the wording, is here: https://www.britishairways.com/en-gb...shopping/tesco
Since I was the official 'keeper' of the FT Tesco thread for almost a decade, it's sad to see it go. I'm sure some FT'ers still have a Birds Eye Beef'n'Gravy in their freezer .....
The last day to earn Avios by converting your Tesco Clubcard points is 18th January.
I am guessing that there must be a replacement in the works by Avios. Obviously the number of points transferred will have dropped sharply in recent years as Tesco methodically killed off most ways of earning them, but it is still big business. In 2013, 2.5 BILLION Avios came from Tesco.
(Exclusive) story on my site here: https://www.headforpoints.com/2020/1...esco-clubcard/
The official ba.com line, which sounds like the lawyers got involved looking at the wording, is here: https://www.britishairways.com/en-gb...shopping/tesco
Since I was the official 'keeper' of the FT Tesco thread for almost a decade, it's sad to see it go. I'm sure some FT'ers still have a Birds Eye Beef'n'Gravy in their freezer .....
Oct 12, 20, 1:02 am
#3
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Could it not be Tesco that pulled the deal? After all the Clubcard transfer rate always seemed rather generous and Tesco may be removing their more generous partners because after all there's not much competition in the supermarket loyalty field.
In that case we may see the Virgin partnership disappear soon too, the timescales of their contract with Virgin may see this announced at a different time.
Another possibility is Virgin have made a deal with Tesco to become an exclusive partner in return for selling miles to Tesco much more cheaply. They might have also promised big promotion of their partnership among the Virgin Group as Flying Club has become part of Virgin Red. (Virgin Red is meant to be a Virgin wide loyalty scheme and Flying Club miles are being rebranded Virgin Red points or something like that) I don't think any of the companies that participate in Virgin Red have any ties to other supermarkets (now that Virgin Trains, with their tie to Nectar, is gone). So it's possible Virgin Red becomes an official Tesco partner on the condition they were made exclusive.
I really don't think this would be BA's decision alone. If Tesco wanted to continue on the same terms I'm sure BA would renew. In this current environment I don't see Sainsbury's, Waitrose or anyone else rushing to be BA's supermarket partner, but I can see Virgin undercutting them to demand exclusivity or Tesco just deciding to remove some of the more generous options.
In that case we may see the Virgin partnership disappear soon too, the timescales of their contract with Virgin may see this announced at a different time.
Another possibility is Virgin have made a deal with Tesco to become an exclusive partner in return for selling miles to Tesco much more cheaply. They might have also promised big promotion of their partnership among the Virgin Group as Flying Club has become part of Virgin Red. (Virgin Red is meant to be a Virgin wide loyalty scheme and Flying Club miles are being rebranded Virgin Red points or something like that) I don't think any of the companies that participate in Virgin Red have any ties to other supermarkets (now that Virgin Trains, with their tie to Nectar, is gone). So it's possible Virgin Red becomes an official Tesco partner on the condition they were made exclusive.
I really don't think this would be BA's decision alone. If Tesco wanted to continue on the same terms I'm sure BA would renew. In this current environment I don't see Sainsbury's, Waitrose or anyone else rushing to be BA's supermarket partner, but I can see Virgin undercutting them to demand exclusivity or Tesco just deciding to remove some of the more generous options.
Oct 12, 20, 1:15 am
#5
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Good. I cordially detest Tesco. I hope that they strike a deal with a supermarket where it’s more agreeable to shop.
Oct 12, 20, 1:18 am
#6
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Originally Posted by PUCCI GALORE
Good. I cordially detest Tesco. I hope that they strike a deal with a supermarket where it’s more agreeable to shop.
Oct 12, 20, 1:27 am
#7
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Originally Posted by PUCCI GALORE
Good. I cordially detest Tesco. I hope that they strike a deal with a supermarket where it’s more agreeable to shop.
Oct 12, 20, 1:28 am
#8
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Tesco are under new management, and Mr Murphy will naturally be focusing on initiatives that add real value to their business in the current climate.
The retailer has been on a simplification drive for years under Dave Lewis - Ken is simply continuing this with a view to reinvesting in the core U.K. business.
The retailer has been on a simplification drive for years under Dave Lewis - Ken is simply continuing this with a view to reinvesting in the core U.K. business.
Oct 12, 20, 1:35 am
#9
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Originally Posted by Woodbinerich
Totally agree. I’m voting for Fortnums and Paxtons!!!
Waitrose (plus John Lewis) would suit me as an Avios partner as we have two that are local to us; our Tescos (of which there are four within staggering distance) are all the small types. Since we lost our M&S food store (now a gym - grrrr) the fall-back for us is Whole Foods or some of the local delis. The last time I went to a big Tesco I found it a bit depressing TBH.
Morrisons is useless for us; not even sure where the nearest one to us is.
As ever, each to their own.
Oct 12, 20, 1:35 am
#10
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Originally Posted by Keiran Newberry
I'd like to see them replaced with Nectar points. I earn far more of them than I do clubcard points....
Oct 12, 20, 1:40 am
#11
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I think this is BA driven. They have been making very bullish statements about Avios growth in 2021 which make no sense unless there are some big deals in the pipeline.
Oct 12, 20, 2:04 am
#13
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Originally Posted by Raffles
The official ba.com line, which sounds like the lawyers got involved looking at the wording, is here: https://www.britishairways.com/en-gb...shopping/tesco
Oct 12, 20, 2:38 am
#14
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Originally Posted by Betteronacamel
Hmm, not sure either of these qualify as 'supermarkets' - although if you live in Jermyn Street or St James' (in which case, lucky you) then I would concede your point, assuming you are not interested in the Tesco on Haymarket.
Waitrose (plus John Lewis) would suit me as an Avios partner as we have two that are local to us; our Tescos (of which there are four within staggering distance) are all the small types. Since we lost our M&S food store (now a gym - grrrr) the fall-back for us is Whole Foods or some of the local delis. The last time I went to a big Tesco I found it a bit depressing TBH.
Morrisons is useless for us; not even sure where the nearest one to us is.
As ever, each to their own.
Waitrose (plus John Lewis) would suit me as an Avios partner as we have two that are local to us; our Tescos (of which there are four within staggering distance) are all the small types. Since we lost our M&S food store (now a gym - grrrr) the fall-back for us is Whole Foods or some of the local delis. The last time I went to a big Tesco I found it a bit depressing TBH.
Morrisons is useless for us; not even sure where the nearest one to us is.
As ever, each to their own.
Harrods Food Hall covers that for us
M
Oct 12, 20, 2:52 am
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Originally Posted by Keiran Newberry
I'd like to see them replaced with Nectar points. I earn far more of them than I do clubcard points....
T
