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BA Amex "2-for1" voucher ads ruled misleading and banned

BA Amex "2-for1" voucher ads ruled misleading and banned

Old Apr 1, 20, 4:31 am
  #1  
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BA Amex "2-for1" voucher ads ruled misleading and banned

The UK's Advertising Standards Authority has today published its ruling that BA's website and a radio advertisement promoting the British Airways American Express Premium Plus credit card were misleading, breached three sections of the advertising code and cannot appear again.

https://www.asa.org.uk/rulings/briti...rways-plc.html

While we noted the words “Taxes, fees and carrier charges apply” in both ads, we did not consider that to override the impression that customers were able purchase two tickets and travel to their chosen destination for the price of one. We welcomed the advertisers’ willingness to make changes to explain that those additional charges applied per person, but did not consider those changes would significantly alter how consumers would interpret the “2-for-1” claim. Consequently, because we considered consumers would understand the claim “2-for-1” in both ads to mean that if they were to spend £10,000 on the card over a 12-month period, they would qualify for a Companion Voucher which allowed two people to travel to their chosen destination via two British Airways reward flight tickets for the price of one, and that was not the case, we concluded that the claim was misleading.

The ads must not appear again in their current form. We told British Airways and American Express t/a Amex to ensure that their future advertising did not mislead by implying that consumers were able to obtain two products for the price of one when that was not the case.
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Old Apr 1, 20, 4:33 am
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So do we on FT have to stop calling it a 2-4-1 ?
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Old Apr 1, 20, 4:35 am
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Well done the ASA and especially whoever raised the complaint with it
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Old Apr 1, 20, 4:48 am
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Technically the ASA were correct ... "per person" solved the issue.

Storm. Teacup.

I'm sure there will still be whining on FT about "outrageous taxes and fees" when people get £9,000-worth of Club World travel for £1,000, of course.
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Old Apr 1, 20, 4:58 am
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Originally Posted by fruitcage View Post
So do we on FT have to stop calling it a 2-4-1 ?
Head for Points has to stop calling it a 2-4-1 on 'reference' pages (ie our credit cards directory) although in our general editorial pieces we will continue to call it whatever we like!
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Old Apr 1, 20, 5:02 am
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Originally Posted by T8191 View Post
Technically the ASA were correct ... "per person" solved the issue.
Actually the ASA said explicitly that adding "per person" would NOT solve the issue:
We welcomed the advertisers’ willingness to make changes to explain that those additional charges applied per person, but did not consider those changes would significantly alter how consumers would interpret the “2-for-1” claim.
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Old Apr 1, 20, 5:05 am
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Its outrageous that fees and taxes have to be paid for not one but two people! 😁
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Old Apr 1, 20, 5:09 am
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Originally Posted by Mike Skyflier View Post
Its outrageous that fees and taxes have to be paid for not one but two people!
If it was just taxes being charged, the ASA may have viiewed it differently - the 'fees' are nothing more than a fare component and were being charged on both passengers

It is outrageous on a so called two for one deal that both have to pay part of the fare
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Old Apr 1, 20, 5:21 am
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Call it a Companion Voucher, then. More wear on the keyboard, but I won't be claiming any Avios for that.
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Old Apr 1, 20, 5:21 am
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Originally Posted by paulieuk View Post
Actually the ASA said explicitly that adding "per person" would NOT solve the issue:
We welcomed the advertisers’ willingness to make changes to explain that those additional charges applied per person, but did not consider those changes would significantly alter how consumers would interpret the “2-for-1” claim.
Misread ... sorry. Not using my reading glasses!
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Old Apr 1, 20, 6:55 am
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Originally Posted by Mike Skyflier View Post
Its outrageous that fees and taxes have to be paid for not one but two people! 😁
It's outrageous that taxes and fees have to be paid for on redemption flights at all!

When I was a lad..... circa 2002, I redeemed AAdvantage points on a BA LHR-SYD return in J and nothing extra was paid. Even changing the return date didn't cost me anything extra!

Them were the days....
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Old Apr 1, 20, 7:08 am
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Originally Posted by T8191 View Post
Misread ... sorry. Not using my reading glasses!

I hear that Specsavers are running a (genuine) 2-4-1 .........

https://www.specsavers.co.uk/offers/...ses-from-gbp69
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Old Apr 1, 20, 7:24 am
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Originally Posted by subject2load View Post
I hear that Specsavers are running a (genuine) 2-4-1 .........
https://www.specsavers.co.uk/offers/...ses-from-gbp69
Oh, good ... we were both planning on getting some new specs!

However ...

Open for essential and urgent services only

We’ve suspended all routine eye and hearing tests.
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Old Apr 1, 20, 8:49 am
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What do you reckon, any chance of making a back claim on past 241's?
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Old Apr 1, 20, 2:42 pm
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If people did then BA/Amex would soon pull the offer all together and not issue any more vouchers
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