Organisational overhaul - Catering & Service [Senior management recruitment]
#1
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Join Date: Mar 2014
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It appears BA is in the process of doing a complete major overhaul for improvement for catering and service.
They are currently recruiting for a host of positions including.
Reading through the job specs, they do seem to be very thorough and are not holding back. The one role that did stand out for me is the Inflight Hospitality Design Executive
They are currently recruiting for a host of positions including.
- Menu Development Executive
- Inflight Hospitality Design Executive
- Catering Operations & Performance Executive
- Inflight Hospitality Design Manager
- Catering Operations & Performance Manager
- Catering System Pricing Analyst
- Catering System Provisioning Executive
- Inflight Service Standards Technical Writer
- Executive Chef & Culinary Design Manager
- Senior Performance Consultant
Reading through the job specs, they do seem to be very thorough and are not holding back. The one role that did stand out for me is the Inflight Hospitality Design Executive
As an Inflight Hospitality Design Executive you will be responsible for embedding a hospitality culture in line with the British Airways vision and principles. You will develop hospitality standards and be responsible for a portfolio which will include either premium cabins or non-premium cabins. This will incorporate the end-to-end experience, making it seamless through from ground to air, working in close co-operation with our Ground teams. You will also lead the Service Delivery team within our Inflight Customer Experience department to successfully launch change initiatives that deliver value and cabin propositions.
We are looking for someone who has:-
Extensive experience either in a 5 star hotel or high quality restaurant, having a solid in-depth knowledge of all F&B related areas and of market/industry trends
Experience in an airline in a leadership role and in-depth knowledge of the lifecycle of products
Excellent understanding of digital infrastructure/platform technologies and disruptive solutions, with a good knowledge of delivering data analytic outcomes to address challenges
Ability to analyse and interrogate data to support decision making
Ability to work across teams and influence internally to deliver change
Project /portfolio management skills
Good understanding of quality management and risk management principles and processes
Strong and passionate communicator
Positive and supportive approach to delivering change
A customer focussed individual that puts the customer at the heart of everything they do
We are looking for someone who has:-
Extensive experience either in a 5 star hotel or high quality restaurant, having a solid in-depth knowledge of all F&B related areas and of market/industry trends
Experience in an airline in a leadership role and in-depth knowledge of the lifecycle of products
Excellent understanding of digital infrastructure/platform technologies and disruptive solutions, with a good knowledge of delivering data analytic outcomes to address challenges
Ability to analyse and interrogate data to support decision making
Ability to work across teams and influence internally to deliver change
Project /portfolio management skills
Good understanding of quality management and risk management principles and processes
Strong and passionate communicator
Positive and supportive approach to delivering change
A customer focussed individual that puts the customer at the heart of everything they do
#4
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
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BA will present plenty of opportunities for ... “Excellent understanding of digital infrastructure/platform technologies and disruptive solutions, ”
OK, it’s interesting, and thanks for posting all of that. So are all these roles failing currently? It seems like a major shakeup.
OK, it’s interesting, and thanks for posting all of that. So are all these roles failing currently? It seems like a major shakeup.
#5
FlyerTalk Evangelist
Join Date: Nov 2011
Location: Brighton. UK
Programs: BA Gold / VS /IHG Diamond & Ambassador
Posts: 13,980
One of the bigegst criticisms I hear from BA cabin crew friends is that they gat asked to implement service changes - and they are not averse to improving the customer experience - is that have simply not been tested in in-flight conditions so are just not practical on board.
Working at a gaxillion star hotel or restaurent is not the same as working on a plane and they should be recruiting someone who has practical experience of that.
Remember the TV programme when some celeb chef designed a new menu that of course worked n a large kitchen on the ground but basically failed in the air. Remmber the 'nasal douche'?
Working at a gaxillion star hotel or restaurent is not the same as working on a plane and they should be recruiting someone who has practical experience of that.
Remember the TV programme when some celeb chef designed a new menu that of course worked n a large kitchen on the ground but basically failed in the air. Remmber the 'nasal douche'?
#8
Join Date: Jan 2013
Location: London, UK
Programs: BA GGL, A3 Gold, M&M SEN, FlyingBlue Gold, AS MVP Gold, Hilton Diamond, IHG Spire Amb
Posts: 898
I hope this is to replace the lady Ive had the pleasure of meeting who was shocked to hear that SQ F pax have more than 50 dishes to choose from before flight and - highlight of the conversation - wanted to get my thoughts on ability of preordering the *lounge* meals.
#9
Join Date: May 2006
Location: 5 miles from EMA
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Posts: 5,801
Youd think that theyd have a budget for mystery shopping on the opposition 😒
#11
Join Date: Sep 2013
Location: Scotland
Programs: BAEC - Silver | Hilton Honors - Gold
Posts: 264
I can see the catering being switched out for own brand soon
#12
FlyerTalk Evangelist
Join Date: Nov 2011
Location: Brighton. UK
Programs: BA Gold / VS /IHG Diamond & Ambassador
Posts: 13,980
And paying outside people to do it meant the same so that was verboten especially when the competition was on the same route as yours
But do you really need 'mystery shoppers'?
Surely just looking at the stuff you put out and asking "would I be happy if my mother was a paying customer and got that?" is enough to make you buck your ideas up and improve.
#14
Suspended
Join Date: Jan 2005
Location: London
Programs: plenty - ggl, ccr, etc, etc.
Posts: 1,704
Same goes for the slow CW service which was clearly designed by someone who had never set foot in an aircraft galley.
However, I wonder if BA will pay the $$$s in salaries needed to get the right people?
Maybe with WW going, Cruz is now finally going to get to invest real money into the offer (not the fake and over recycled 6.5 billion trillion billion)????