New Digital inflight magazine trial
Feb 15, 2020, 5:47 am
#1
Original Poster
Join Date: May 2014
Posts: 7,233
New Digital inflight magazine trial
Just arrived into a veeeery windy LHR and today’s A321 had this. Apparently is a new trial where you can browse the magazines by connecting to the wifi and downloading them. Not a bad idea if you ask me and it worked even if the wifi was saying “no signal”. Saves paper, weight, fuel and is “DNA-approved” by Alex.
Feb 15, 2020, 5:51 am
#2
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,760
And the links work fine on the ground too:
https://highlife.canvasflow.io
https://businesslife.canvasflow.io
They already were available as apps.
https://highlife.canvasflow.io
https://businesslife.canvasflow.io
They already were available as apps.
Feb 15, 2020, 6:29 am
#3
Join Date: Nov 2017
Posts: 3,059
The jury’s still out on whether this counts as ‘DNA-approved’... they may save weight, but if no one reads them any more then advertising revenue will plummet. I guess it depends whether you believe people actually seek out these magazines or whether they just flick through them ‘because they’re there’. I know which group I’m in...
Feb 15, 2020, 6:36 am
#4
Join Date: Aug 2013
Location: Newcastle
Programs: BA Silver, Hilton Diamond
Posts: 80
I wonder if this is the start of other digital services on the non screen short haul aircraft list digital maps etc. Certainly an improvement as often the magazines are missing by the end of the month or look alot worse for ware.
I am guessing the aircraft will download these onto local storage when on the ground rather than as and when in the air.
I am guessing the aircraft will download these onto local storage when on the ground rather than as and when in the air.
Feb 15, 2020, 8:28 am
#5
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
The jury’s still out on whether this counts as ‘DNA-approved’... they may save weight, but if no one reads them any more then advertising revenue will plummet. I guess it depends whether you believe people actually seek out these magazines or whether they just flick through them ‘because they’re there’. I know which group I’m in...
Feb 15, 2020, 8:36 am
#6
Join Date: Mar 2016
Location: Hampshire, UK & Bangor, N.I
Programs: BA Gold, Hyatt Globalist
Posts: 231
I had this on a recent LHR-ABZ operated by G-NEOP (A321 Neo) both in seat guide and specific announcement about it.
(Image removed, didn't see the OP already included a pic of the seat pocket guide!)
(Image removed, didn't see the OP already included a pic of the seat pocket guide!)
Feb 15, 2020, 8:42 am
#7
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,144
The only content of the seat pocket I’m interested in is the Safety Card and the precautionary sick bag (never used yet).
Kindle rules, with content of MY choice!
Kindle rules, with content of MY choice!
Feb 15, 2020, 10:16 am
#9
Original Poster
Join Date: May 2014
Posts: 7,233
The jury’s still out on whether this counts as ‘DNA-approved’... they may save weight, but if no one reads them any more then advertising revenue will plummet. I guess it depends whether you believe people actually seek out these magazines or whether they just flick through them ‘because they’re there’. I know which group I’m in...
Feb 15, 2020, 10:49 am
#11
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,510
The jury’s still out on whether this counts as ‘DNA-approved’... they may save weight, but if no one reads them any more then advertising revenue will plummet. I guess it depends whether you believe people actually seek out these magazines or whether they just flick through them ‘because they’re there’. I know which group I’m in...
Feb 15, 2020, 11:14 am
#12
FlyerTalk Evangelist
Join Date: Oct 2001
Location: Falkirk, Scotland,VS Red, BA Gold, HH Diamond,UK Amex Plat
Programs: Master of the Privy Purse des Muccis
Posts: 17,907
Feb 15, 2020, 11:29 am
#13
Join Date: Jun 2016
Location: Cheshire
Programs: BAEC Gold
Posts: 37
Hope they don't go down this route. Inevitable I suppose following on from the introduction of Pressreader. I'm sure there are still many aged luddites like me who don't own a smartphone etc but who enjoy browsing these magazines. Mind you I normally skip over the adverts!!
Feb 15, 2020, 11:30 am
#14
FlyerTalk Evangelist
Join Date: Oct 2001
Location: Falkirk, Scotland,VS Red, BA Gold, HH Diamond,UK Amex Plat
Programs: Master of the Privy Purse des Muccis
Posts: 17,907