BA’s plans in Australia
#91
Join Date: Aug 2015
Posts: 159
The only additional 'kangaroo route' that would possibly be appealing to BA in terms of volumes would be to MEL. Obviously a continuation on from HKG, SIN, KUL or BKK would be logistically straightforward, but hard to see why would bother. Of those four hubs, only BKK is currently poorly served for OW connections to Australia. And for a OWE, connecting on to CX or QF at HKG or SIN is about the best transfer experience going (SIN even more so than currently once the new QF F lounge opens.)
And although the QF Project Sunrise routes to MEL/SYD will be exciting if they happen, given the premium it's likely to attract then if I'm paying for my own flight and/or in Y then the higher price and loss of a tremendously pleasant HKG or SIN stopover to stretch the legs is unlikely to offset the benefit of shaving 4/5 hours off the door-to-door time. When you're travelling that far, the difference between a 23 hour journey and a 26-27 hour one is surprisingly immaterial!!
And although the QF Project Sunrise routes to MEL/SYD will be exciting if they happen, given the premium it's likely to attract then if I'm paying for my own flight and/or in Y then the higher price and loss of a tremendously pleasant HKG or SIN stopover to stretch the legs is unlikely to offset the benefit of shaving 4/5 hours off the door-to-door time. When you're travelling that far, the difference between a 23 hour journey and a 26-27 hour one is surprisingly immaterial!!
#92
Join Date: Apr 2012
Location: LON
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#93
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 870
Then if you go back to the early 1990s the previous third BA flight was a daytime 744 but routed via Delhi. At the same time there was the UA Round the World Service which operated HKG-DEL-LHR but no traffic rights HKG-LHR.
At the time Air China also had a short lived 2 or 3 times a week daytime 744 from HKG to LHR.
And if you went back to the 1980s BA also operated Manchester–Munich–Dubai–Bangkok–Hong Kong on Tristars, though again was not daily. And to go even further off topic there was LHR-Anchorage-Narita-HKG which provided the aircraft that was then used for the HKG-Mauritius-JNB flight.
Back to Australia, Willie Walsh did say he could see Melbourne returning, it may be genuine, or maybe just polite words, but BA just does not have enough aircraft at the moment.
Last edited by Nicc HK; Oct 25, 2019 at 9:31 pm
#94
Join Date: Aug 2007
Location: SYD
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#95
Join Date: Apr 2008
Programs: Confirmed
Posts: 1,091
If BA had the aircraft, then one of the current terminators in Bangkok, Kuala Lumpur, or Singapore could be used, just like in the old days. Hard to think BA not too long ago served Perth, Adelaide, Brisbane, Melbourne, Auckland and Christchurch along with Sydney.
And then came Emirates, with SQ and CX ramping up their Aussie operations. The early day LHR flight from HKG has plenty of Aussie and Kiwi accents.
And then came Emirates, with SQ and CX ramping up their Aussie operations. The early day LHR flight from HKG has plenty of Aussie and Kiwi accents.
#96
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 870
I do not know, however sometime ago I had an interesting discussion with a Singapore Government official who was explaining that Changi Airport is seen as a strategic asset which is why they do not seek to protect SQ from competition.
#97
Join Date: Jan 2007
Location: UK
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#99
Join Date: Jan 2007
Location: UK
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The source is BA. SIN is a very important route for the airline. On the Staff Ipad App theres a breakdown of the revenue per cabin for each flight. Theres a clear difference.
In response to some of your other questions: The effect of non-stop services on the one stop services is based on QFs learnings since introducing the LHR-PER service
My own personal interest in the route is that I travel the route on staff travel tickets 3+ times a year. We always get Club on the SIN/SYD sectors - but on the SIN sectors I'm normally just glad to get on.
If we take family with us, the J or F fare to SYD isn't normally that much more than the same class fares to SIN, which I think also shows where the value lies..
We agree the SYD route makes profit. We differ on our views on how big that profit currently is.
In response to some of your other questions: The effect of non-stop services on the one stop services is based on QFs learnings since introducing the LHR-PER service
My own personal interest in the route is that I travel the route on staff travel tickets 3+ times a year. We always get Club on the SIN/SYD sectors - but on the SIN sectors I'm normally just glad to get on.
If we take family with us, the J or F fare to SYD isn't normally that much more than the same class fares to SIN, which I think also shows where the value lies..
We agree the SYD route makes profit. We differ on our views on how big that profit currently is.
#100
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 1,209
Airline route management is a strange old beast and while loads rarely mean anything, A P Yu makes a point that LON-SIN-SYD fares aren't much less than LON-SIN. The route must make sense for BA, or it would be long gone.
Given the revenue from cargo and SIN-SYD bookings it must make sense for BA to continue to offer a daily service to SYD. QF or SQ will want real money for the SIN-SYD leg, somewhere between 1/3 and 1/2 the fare, so dropping the route may lead to revenue erosion and the BA options will be less visible on the GDS.
Just today AA have announced LAX-Christchurch - on the face of it a route that seems highly unlikely. It's low frequency, at thrice weekly with zero feed on the NZ end.
Given the revenue from cargo and SIN-SYD bookings it must make sense for BA to continue to offer a daily service to SYD. QF or SQ will want real money for the SIN-SYD leg, somewhere between 1/3 and 1/2 the fare, so dropping the route may lead to revenue erosion and the BA options will be less visible on the GDS.
Just today AA have announced LAX-Christchurch - on the face of it a route that seems highly unlikely. It's low frequency, at thrice weekly with zero feed on the NZ end.
#101
Join Date: Mar 2012
Location: London
Programs: BA Silver Seigneur des Horaires des Mucci.
Posts: 2,047
I read an article that Virgin is looking to expand massively from LHR if the 3rd runway goes ahead
They plan to expand their route network and a return to Australia is in their sights
They plan to expand their route network and a return to Australia is in their sights
#102
FlyerTalk Evangelist
Join Date: Aug 2002
Location: London
Programs: Mucci. Nothing else matters.
Posts: 38,644
#103
Join Date: Apr 2008
Programs: Confirmed
Posts: 1,091
Airline route management is a strange old beast and while loads rarely mean anything, A P Yu makes a point that LON-SIN-SYD fares aren't much less than LON-SIN. The route must make sense for BA, or it would be long gone.
Given the revenue from cargo and SIN-SYD bookings it must make sense for BA to continue to offer a daily service to SYD. QF or SQ will want real money for the SIN-SYD leg, somewhere between 1/3 and 1/2 the fare, so dropping the route may lead to revenue erosion and the BA options will be less visible on the GDS.
Just today AA have announced LAX-Christchurch - on the face of it a route that seems highly unlikely. It's low frequency, at thrice weekly with zero feed on the NZ end.
Given the revenue from cargo and SIN-SYD bookings it must make sense for BA to continue to offer a daily service to SYD. QF or SQ will want real money for the SIN-SYD leg, somewhere between 1/3 and 1/2 the fare, so dropping the route may lead to revenue erosion and the BA options will be less visible on the GDS.
Just today AA have announced LAX-Christchurch - on the face of it a route that seems highly unlikely. It's low frequency, at thrice weekly with zero feed on the NZ end.
#104
Join Date: Mar 2009
Location: JAX
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Originally Posted by AA.com
LAX to CHC creates unique one-stop connections to the South Island not previously available by any other carrier. Qantas and Jetstar will connect passengers from CHC on to Wellington and Melbourne — some of the most popular destinations in the Pacific.
LAX to CHC creates unique one-stop connections to the South Island not previously available by any other carrier. Qantas and Jetstar will connect passengers from CHC on to Wellington and Melbourne — some of the most popular destinations in the Pacific.
#105
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
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