I have the impression (but have not done anything to back it up) that the "unhelpful" comment occurs most frequently in responses to posts based on North American experience of airlines offering cabin upgrades routinely to their frequent fliers based on space available.
North American frequent fliers are routinely offered enhanced space and in-flight service, whereas in other regions frequent fliers get the enhancements, in particular lounge access, that are not generally offered to North American domestic fliers. |
Was offered First (from CW) for LAX-LHR for $500 a couple of months ago! Would have taken it in a heartbeat but the guilt would have been unbearable with the better half at home. Toughed it out in CW. |
OP here. Apologies for taking so long to come back to this thread. I would like to clarify my original post and respond to a few of the points made above.
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Originally Posted by PlatinumScum
(Post 31451782)
OP here. Apologies for taking so long to come back to this thread. I would like to clarify my original post and respond to a few of the points made above.
To take an ultra-simplified hypothetical example, a person who flies CW four times a year might start off thinking that they'll save $750 on their original ticket because they might get an airport upgrade for $500. But when they find that an airport upgrade is $1,000, they might pay the extra $750 next time. BA might not get the extra $500 the first time and the CW seat might fly empty on the first flight, but BA might then get $750 x 3 extra over the course of the following year. That's not to say that BA will always get it right. But the one thing of which we can all be confident is that BA has infinitely more data than we do about whether or not the various approaches work, as well as the ability to experiment and carry out A/B testing of different approaches. Remember that this is an industry in which people are said to be happy to sell their grandmothers to get a 3% improvement in some key metric. None of us individually have any idea about whether a particular pricing model might actually generate an incremental improvement of that order. We are certainly not in a position to say that BA is definitely "not" maximising revenue by pricing these upgrades in the way that it is. |
BA spends a small fortune analyzing the data it has on who buys what and at what point in the process.
OP answers his own concern by stating that he chose not to purchase a CW ticket at the time of issue because it cost too much more than WTP/WT. But, "too much" and "not worth it" are subjective. Clearly BA believes that if OP does not see the value in spending an extra $1,000, that others will. It also knows that on occasion, some seats will go out empty or that it will overbook and wind up in an oversale situation and use those empty seats to avoid denying boarding. But, the bottom line is that if one wants to be assured of sitting in CW, one must purchase a CW ticket. If one waits to upgrade and the upgrade costs more or is no longer available, one sits in steerage. That is the passenger's choice. |
Originally Posted by PlatinumScum
(Post 31451782)
First, there are many companies that require Y or W for all employees or all but C-suite. I wouldn’t work for them but that’s neither here nor there. You have a not insignificant set of people that are therefore likely well paid, have demanding jobs, and a personal vested interest in being comfortable/getting some rest before getting to a meeting, etc. These people may be quite willing to pay $1K for a 9 hour overnight W to J upgrade. The fact they could have bought the upgrade for less at ticketing assumes (1) their corporate TA would have allowed them to do so and pay the difference and (2) they had the forethought or knowledge to think to look into it in the first place (remember, most of the world’s frequent fliers aren’t nearly as obsessed and knowledgeable as the average FTer). Second, people are human. Purchasing a ticket 90 days out, its easy to say, lets save money and fly Y or W. Faced with an imminent overnight flight in a cramped (Y) or at least largely upright seat (W), people may suddenly be willing to make the investment. I’ve seen it many times. Same with hotel upgrades, car rental upgrades, etc. |
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