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Easyjet May Be Upping Their Biz Offering - Threat to BA?

Easyjet May Be Upping Their Biz Offering - Threat to BA?

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Old Jun 25, 19, 11:36 am
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BOH
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Easyjet May Be Upping Their Biz Offering - Threat to BA?

Just returned from hols in Scandinavia and on a couple of nights we found ourselves sitting on the same table as an Easyjet captain. Some fascinating discussions throughout the week but he mentioned a few things that made me wonder if they are gunning for BA a bit more, particularly the business traveller. He mentioned a few things that will probably be unveiled / in final stages of planning in the next 12 months (but not all) and that most were probably common knowledge so had no problem with sharing.
  • A potential simple FFP program with tier levels - simple to the extent of after say 6 sectors, one free sector is earned. Or 10 for a return flight
  • A trial of a separate cabin on LGW routes with higher fares and empty middle seat - but only on selected business heavy destinations, ie, AMS, MXP-LIN / ZRH etc
  • Pax will be able to earn status with # of flights (as per BA) but interestingly also able to purchase it too - basically an expansion of the current Easyjet Plus but now a much more expensive higher level to be available
  • No dividing cabin screen, only differentiated by different colour headrest covers each time
  • The new higher level tier able to access a range of independent lounges at airports that have them, ie Priority Pass
So am curious as to the potential impact on BA if any / all of these come to fruition? Am not 100% convinced it will because it is LGW (not known for either it's connecting traffic or premium / high fare travellers) and neither is BA that active there anymore either. Might be a temptation for point-to-point business travellers who are in the South / South West London area and Sussex / Kent / Surrey etc.
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Old Jun 25, 19, 11:48 am
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The more competition; the better for passengers. It may force BA to focus on ensuring it's CE product is better than EasyJets and provide pressure on prices to ensure it is (or remains) sensibility priced.

I can only see upside..... unless you are a IAG shareholder.
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Old Jun 25, 19, 11:51 am
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Arenít Easyjet already as big (if not bigger) in the U.K. domestic and U.K.-Europe markets they compete with BA?

Itís as much BA following Easyjet as vice versa at this point.
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Old Jun 25, 19, 12:02 pm
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Originally Posted by BOH View Post

.. LGW (not known for either it's connecting traffic or premium / high fare travellers) and neither is BA that active there anymore either..
Stop perpetuating this myth. I'm a premium / high fare traveller and have no problem using LGW when it's convenient.

And BA is certainly very active at LGW

As to what BA will do IF Easyjet does any of these things? Likely shrug its shoulders and simply not care.
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Last edited by UKtravelbear; Jun 25, 19 at 12:20 pm
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Old Jun 25, 19, 12:04 pm
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Originally Posted by Kgmm77 View Post
Arenít Easyjet already as big (if not bigger) in the U.K. domestic and U.K.-Europe markets they compete with BA?

Itís as much BA following Easyjet as vice versa at this point.
They are bigger, but don't appeal to some who want lounge access / FFP / free drinks & food etc.

From outside London, IMO you'd have to be crazy to choose BA over Easyjet if there is a direct routing rather than via LHR.
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Old Jun 25, 19, 12:06 pm
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Gold/high fare using LGW tomorrow. Does EasyJet fly to the Caribbean? No? OK, I’ll stick with BA in J
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Old Jun 25, 19, 12:10 pm
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Originally Posted by DYKWIA View Post
They are bigger, but don't appeal to some who want lounge access / FFP / free drinks & food etc.

From outside London, IMO you'd have to be crazy to choose BA over Easyjet if there is a direct routing rather than via LHR.
Unfortunately, EasyJet cares as little for those of us in the West Midlands as BA does. It's hard enough getting to LHR, let alone LGW.
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Old Jun 25, 19, 12:13 pm
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An interesting development if it does come to fruition, although possibly targeting Vueling more than BA and other legacy carriers. I suppose the standard APD rate would apply to these fares which would suggest diversification in the EZY demographic.
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Old Jun 25, 19, 12:25 pm
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Iíd argue they are already a perfect acceptable business flight substitute if you just want to get from A2B at a decent price without fuss. All of the bells can already be purchased - eg free middle - or are available from other cards eg AmEx Plat PP.
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Old Jun 25, 19, 12:57 pm
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Easyjet already has an invitation only free FFP with some good benefits.
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Old Jun 25, 19, 12:59 pm
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Originally Posted by cme17 View Post
Easyjet already has an invitation only free FFP with some good benefits.
out if interest which parts of it do you think are good?

i am a member and have never used any of the perks.
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Old Jun 25, 19, 1:02 pm
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We need some EZY LHR action... to give BA GLA-LHR a run for their money. Regular prices are verging on ridiculous
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Old Jun 25, 19, 1:03 pm
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"The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which."
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Old Jun 25, 19, 1:06 pm
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Originally Posted by gw76 View Post
We need some EZY LHR action... to give BA GLA-LHR a run for their money. Regular prices are verging on ridiculous
That's what the 3rd runway plan says LHR want, naming EZY and Flybe has already saying they want to run domestic from LHR when the new runway is built.
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Old Jun 25, 19, 1:16 pm
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Nice info, will be very interesting to see what changes emerge. Incidentally, BA's soon-to-depart James Hillier told me at a customer event about a year ago that he was headhunted by Easyjet for the new loyalty job (but clearly either didn't get it or didn't go for it!).

I trialled a full switch to Easyjet for a period of a few months twice in the past three years (including EasyJet Plus) and both times I've given up because of very poor punctuality and often unpleasant boarding experience. I'm aware this can vary significantly based on personal travel patterns but my experience of Easyjet at LGW, LTN and LYS (all bases for the airline) has been less than stellar. Maybe a loyalty scheme will tip the balance?
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