Club Suite - Impact on yield

Old Apr 1, 2019, 2:59 am
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Club Suite - Impact on yield

What will be the reduction of Club seats once the two 777 have been retrofitted with the new Club Suite product?

There are currently between 32 and 56 Club seats on a 777, depending on the model. Presumably going from a 2-4-2 to a 1-2-1 configuration will have some sort of impact on the number of seats. I don't recall this information being published anywhere. Does anyone have intel?

Also, how many Club seats would the 350-1000 have accommodated? With the new Club Suites there is only 56 (comparable to seat number of BA's 777-300ER under the 2-4-2 configuration).

I'm curious to know what the impact of these new seats are on yield assuming ceteris paribus. Or are we looking at price increases for Club, once the Club Suite is rolled out across the wide-body fleet?

Last edited by TheRealBabushka; Apr 1, 2019 at 2:59 am Reason: Typo
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Old Apr 1, 2019, 3:48 am
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I really am interested in what the actual difference in density between longitudinal 2-4-2 and diagonal 1-2-1 is in real terms.

I'd be surprised if in an equal size cabin the 1-2-1 diagonal would lose more than 2 or 4 seats max (remember the Q-suite moving from 2-2-2 to 1-2-1 with zero seat losses); and pricing is market driven and I would think decoupled from cabin density to a pretty large degree.
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Old Apr 1, 2019, 4:07 am
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I have never really understood why 2-4-2 in the BA sense is seen as hugely different from the offset 1-2-1 where the feet go next to the passenger in front
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Old Apr 1, 2019, 4:16 am
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I would suggest that, for all its perceived disadvantages, the BA yin-yang remains a unique system. Much like Marmite, it has its adherents!
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Old Apr 1, 2019, 4:24 am
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Its all about how many CW seats you can get in front of the engines with 8F seats. CW pax dont want to look out of the window and see they arent up front.
If there are enough seats, the yield should be good. BA havent bought A330 neo aircraft because you cant get enough seats in. Buying B787-10 is a winner for CW.
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Old Apr 1, 2019, 4:25 am
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Using 788 seat maps as a comparison it looks like BA fit 21 CW seats into a space where QR could fit 18 SD seats.

The actual square footage numbers the footprint of each must be publically available somewhere. At most theyre going to lose a row considering the same configuration as now so 8 seats down, that could probably be made up by taking a row out of WT though Id they want to maintain business numbers
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Old Apr 1, 2019, 4:28 am
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Originally Posted by richardwft
CW pax don’t want to look out of the window and see they aren’t ‘up front’.
LOL. Ever sat in 22A/K on a Super-Hi J 747-400? They're behind 3L/R!
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Old Apr 1, 2019, 4:34 am
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Originally Posted by alexwuk
LOL. Ever sat in 22A/K on a Super-Hi J 747-400? They're behind 3L/R!
Those pax are on low yielding corporate fares paid by their company and are just pleased they arent on United.
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Old Apr 1, 2019, 4:57 am
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Originally Posted by richardwft
Those pax are on low yielding corporate fares paid by their company and are just pleased they aren’t on United.
Are you kidding? On every HiJ route? Every time?
You've clearly never booked a ultra-high yield J fare 48 hours before departure - when the vast majority of seats are already taken.

Last edited by alexwuk; Apr 1, 2019 at 5:22 am
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Old Apr 1, 2019, 5:51 am
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Originally Posted by alexwuk
LOL. Ever sat in 22A/K on a Super-Hi J 747-400? They're behind 3L/R!
Or at the very back of the top deck on a SQ high J 380
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Old Apr 1, 2019, 5:53 am
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Originally Posted by Cap'n Benj
Or at the very back of the top deck on a SQ high J 380
Upstairs Downstairs applies nest pas?
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Old Apr 1, 2019, 5:56 am
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Originally Posted by alexwuk
Are you kidding? On every HiJ route? Every time?
You've clearly never booked a ultra-high yield J fare 48 hours before departure - when the vast majority of seats are already taken.
You mean they let those on cheap CW corporate fares pick the good seats?
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Old Apr 1, 2019, 6:01 am
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1-2-1 and 2-4-2 don't take into account that people overlap.

If you count every person as 2 parts (legs and torso) then the two configurations are the same - 2-4-2 (except the first and last row). Although that still doesn't take into account how much length of the aircraft one row takes up.
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Old Apr 1, 2019, 6:08 am
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It doubt it will make much difference but there will be a slight drop in density - BA get 56 CW seats into the same space CX could get ~48 Cirrus. Yield dropped a little in recent years so i'd expect less sale fares and aggressive corporate discounts once the seat is fully rolled out. I doubt the average passenger would notice much difference.

After all, if BA didn't think a new seat would have a positive impact on yield they wouldn't be doing it.
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Old Apr 1, 2019, 6:29 am
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I suspect what well see (in relation to 772 and 773 refits) is
  • A contraction of F area and a reduction in the number of F seats
  • An expansion of CW area and possible increase in the number of CW seats
  • An expansion of WT+ area and increase in the number of WT+ seats
  • A contraction of WT area but seat numbers remain largely unchanged due to 3-4-3 densification
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