Mar 18, 2019, 4:12 am
Last edit by: JAXBA
For the discussion on if/when the new seat will be on (insert flight/route here), please see the companion thread here: British Airways Club Suite 2019 - (When) Will I get the new seat on my flight?
On 18 March 2019, British Airways announced its new Club World seat:
Images: British Airways
BRITISH AIRWAYS WELCOMES ITS NEW A350 AIRCRAFT AND UNVEILS ITS NEW BUSINESS CLASS 'CLUB SUITE'.
360 degree view of cabin
https://www.youtube.com/watch?time_c...&v=dYJgVnHyDqA
Video
https://www.youtube.com/watch?time_c...&v=vQ9XUNnvkvg
http://mediacentre.britishairways.co...details/109862
http://mediacentre.britishairways.co...details/109870
On 18 March 2019, British Airways announced its new Club World seat:
Images: British Airways
BRITISH AIRWAYS WELCOMES ITS NEW A350 AIRCRAFT AND UNVEILS ITS NEW BUSINESS CLASS 'CLUB SUITE'.
360 degree view of cabin
https://www.youtube.com/watch?time_c...&v=dYJgVnHyDqA
Video
https://www.youtube.com/watch?time_c...&v=vQ9XUNnvkvg
http://mediacentre.britishairways.co...details/109862
http://mediacentre.britishairways.co...details/109870
New CW ‘Club Suite’ Discussion Thread
Mar 19, 2019, 9:38 am
#286
Join Date: Mar 2017
Location: AMS
Programs: BAEC Silver, Flying Blue Gold, TK M&S Nobody
Posts: 2,457
My understanding was that those were due this Summer, but that they were still awaiting an engine choice at present - which if it is accurate might fit with a delay and a product launch next year.
Mar 19, 2019, 10:18 am
#288
Join Date: Nov 2006
Location: London
Posts: 100
Have they indicated what aircraft this would be for...? Rather than a new generation seat to make QSuite obsolete [before it's even fleetwide], it could be the seat for the 789s they are expecting and haven't been able to adapt the QSuite for.
My understanding was that those were due this Summer, but that they were still awaiting an engine choice at present - which if it is accurate might fit with a delay and a product launch next year.
My understanding was that those were due this Summer, but that they were still awaiting an engine choice at present - which if it is accurate might fit with a delay and a product launch next year.
Mar 19, 2019, 10:32 am
#289
Join Date: Mar 2017
Location: AMS
Programs: BAEC Silver, Flying Blue Gold, TK M&S Nobody
Posts: 2,457
Mar 19, 2019, 12:09 pm
#292
Join Date: Aug 2013
Posts: 8,751
The comment that they cut it on cost grounds is interesting. Sounded super exciting and perhaps dropped when they decided to retain F versus a few years ago when said there was no place for F? Would have been amazing to see. I guess they just thought the excitement of it wouldn't attract enough additional revenue to justify the investment. Shame.... all ways go for the top and challenge yourself to meet it!
Mar 19, 2019, 5:40 pm
#294
Join Date: Oct 2004
Location: Melbourne
Programs: QF Plat & Partner Gold, QF Life Gold, SPG Gold , Hilton Gold, CO, MH, VS Gold, Hyatt Plat
Posts: 95
I love this and don't want to sound at all negative - but as we know the current cleaning time / budget leaves a lot to be desired. I've found the storage in the 789 F is left fairly gross on most cleans - how can they get inside all these areas in a reasonable time to leave the cabin spotless ?
Mar 20, 2019, 1:30 am
#297
Join Date: Feb 2011
Posts: 5,797
Finally a proper business class product again. My only possible issue is the fixed screen might make it a knee/shin killer, a little like the QR Super Diamond.
I wonder how long they plan to keep this seat around because the competition is already looking to move on from this kind of design.
I wonder how long they plan to keep this seat around because the competition is already looking to move on from this kind of design.
Mar 20, 2019, 1:36 am
#298
Join Date: Oct 2005
Location: UK
Programs: BA GfL & GGL, FB Platinum, MB Titanium, Hilton Diamond
Posts: 2,395
BA have surpassed my expectations as I expected something very mediocre and was resigned to getting the Iberia seat due to having the same parent company. However, in reality, are we just getting a Super Diamond seat with a door bolted on (the BA finishes aside)?
Mar 20, 2019, 2:40 am
#300
Join Date: Jul 2017
Programs: Mucci Chevalier des Internautes Amables; BAEC
Posts: 967
I guess any company's biggest hurdle is that investment is a material and certain cost measured against uncertain returns, versus negligible costs measured against certain returns and, whilst the delta might be similar over time on paper, the risk is materially different. But spreadsheets never really value goodwill, and failure to invest can be pernicious. The skill is in measuring when its time to make the change. I suspect the simple fact that BA is finally introducing a new seat will create goodwill simply by virture of the expectation of change: there are several posts UT that state "I will now consider BA again", and this sort of value cannot be valued easily by accountants.