Last edit by: JAXBA
For the discussion on if/when the new seat will be on (insert flight/route here), please see the companion thread here: British Airways Club Suite 2019 - (When) Will I get the new seat on my flight?
On 18 March 2019, British Airways announced its new Club World seat:
Images: British Airways
BRITISH AIRWAYS WELCOMES ITS NEW A350 AIRCRAFT AND UNVEILS ITS NEW BUSINESS CLASS 'CLUB SUITE'.
360 degree view of cabin
https://www.youtube.com/watch?time_c...&v=dYJgVnHyDqA
Video
https://www.youtube.com/watch?time_c...&v=vQ9XUNnvkvg
http://mediacentre.britishairways.co...details/109862
http://mediacentre.britishairways.co...details/109870
On 18 March 2019, British Airways announced its new Club World seat:
Images: British Airways
BRITISH AIRWAYS WELCOMES ITS NEW A350 AIRCRAFT AND UNVEILS ITS NEW BUSINESS CLASS 'CLUB SUITE'.
360 degree view of cabin
https://www.youtube.com/watch?time_c...&v=dYJgVnHyDqA
Video
https://www.youtube.com/watch?time_c...&v=vQ9XUNnvkvg
http://mediacentre.britishairways.co...details/109862
http://mediacentre.britishairways.co...details/109870
New CW ‘Club Suite’ Discussion Thread
#256
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Anyone familiar with CX's A350 will know that the first row of middle seats face the toilets - the toilet door basically opens onto those seats.
Is there a more detailed seat map that shows if BA has avoided this?
The attached snippet of the CX seat map gives you an idea of what this is and onboard it is much worse than the seat map shows.
Is there a more detailed seat map that shows if BA has avoided this?
The attached snippet of the CX seat map gives you an idea of what this is and onboard it is much worse than the seat map shows.
#257
Join Date: Jan 2005
Location: Singapore - the hot, little red dot
Programs: BA, SQ
Posts: 861
#258
Join Date: Apr 2009
Location: Vienna
Programs: BAEC Gold, TK E+, LH Sen, Accor Plat, Base level: AF, AS, DL, Hilton, IHG
Posts: 194
Shuttle
#259
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Different models of seat, but an interesting comparison of cabin density.
Also, I just had a look at the 360 view of the cabin at the youtube link, and it doesn't look like BA has "toilet seats" like CX. Hopefully this means there is a bigger galley, as CX crew also hate A350 due to the small galley at the front.
Last edited by sxc; Mar 19, 2019 at 2:48 am
#260
Join Date: Dec 2007
Location: ORD
Programs: BA, AA, SQ, UA, AC, WS, MR TIT
Posts: 8,658
#261
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,520
Isn’t that the thing about truly revolutionary change, you don’t see it coming. Nobody saw the original BA flatbeds coming and the same with SQ and the middle eastern airlines F products, they re-invented the product rather than evolving it.
This seat is an evolution, and a very welcome one at that. But just because we can’t see the next sea change in business class air travel doesn’t mean it won’t happen. We don’t want to fall into the Charles Duell trap (“everything that can be invented has been invented” - 1899).
What is clear is that BA is now a follower rather than a leader. And that’s a decision that, to date, has worked in terms of the P&L.
This seat is an evolution, and a very welcome one at that. But just because we can’t see the next sea change in business class air travel doesn’t mean it won’t happen. We don’t want to fall into the Charles Duell trap (“everything that can be invented has been invented” - 1899).
What is clear is that BA is now a follower rather than a leader. And that’s a decision that, to date, has worked in terms of the P&L.
You are absolutely right that the new BA seat is not a revolution or a new concept. But then, you might have just said that QR went there first and that we knew already. You are also absolutely right that J suites with doors will certainly not be the final stage of J innovation and that the whole notion that "everything has already been invented" would negate the very nature and logic of innovation. However, paradoxically, expecting an airline to revolutionise the concept of J again two years after the Q Suites were introduced would, paradoxically, negate the nature and logic of innovation in almost the exact same way.
The point of innovation is that it comes in cycles. Roughly two decades of Business class, and BA rethought the concept by looking at flat beds, making all other previous iterations of J suddenly feel a bit dated (even though for the record many major airlines still have non-flat J seats in their long haul fleet!). Then roughly one decade of flat J seats, and it was the turn of direct aisle access for all. Another decade and QR attempted to revolutionise the concept again by moving to an era of J suites with doors. Some people did not believe in it, but many of us thought it would indeed be a Revolution that would similarly make even excellent normal seats with direct aisle access suddenly feel a little bit dated.
Give it 10 or 20 years and again something else will happen but in my view, not before that. It's not as though you had to discover nuclear energy the day after you found electricity or the internet the day after the telephone was invented. Innovation cycles mean that you find something truly new to shake the status quo, you don't "waste" innovation power before the status quo has even settled a little.
Note also that business class revolutions are not even technological revolutions in their own rights - they are the transposition to J of technological innovations that already existed in F. CW did not invent the flat bed, it already existed in F, but CW brought the flat bed to J. 1-2-1 direct aisle access configurations were already a widespread F feature when Cirrus and the likes brought it to J with J space constraints, and suites with doors have existed in F for years and allowed QR to say they were bringing F comfort to J. So in a way, what we need to be watching now are the next innovations that will stick in F because they are the ones which will be adapted - more cheaply and with more constraints - to J in one or two decades.
So the new CW is not a revolution, and it won't even be as good as the Q Suite (which is better conceived and extraordinarily modular) but it will still be an outstanding seat for its time, and currently by far the best any major European airline will offer. BA may not have invented a new concept but they at least understood that the suite door revolution had taken place and thus aimed to match that stage of J seat rather than the "direct access" stage which they missed and actually had been focusing on in their original questioning.
That, in itself, is very positive and noteworthy. BA may be following, but at least, they correctly chose who to follow. They read the innovation cycle right. It does not make them follower. It makes them a company which is able to recognise which competitors came up with innovations that bring true added value and aim to find a way to chase them with different constraints. Maybe next time, BA will again be the ones to shoot first, maybe it will be another airline, who knows, but either way, in the context we are in, this was certainly one of the best seats BA could have chosen.
#262
Join Date: Feb 2005
Programs: EL AL Matmid, BA Executive Club GfL, GGL/CCR, Hilton Diamond, Avis President's Club
Posts: 2,085
I read somewhere yesterday, but from having read so much about the seats I cannot recall where, that the new seat weighs 30% less than the old one due to its use of more modern composite materials. If this is indeed the case then this would cancel out the loss of a few seats per cabin.
#263
Join Date: Apr 2015
Programs: Some
Posts: 5,252
Exactly - this is the key here, I think. It's pretty much irrelevant if this seat is better than Qsuites or not, BA has decided not to chase the Europe - Asia market to any great extent (it won't even be competing with Qsuites on LHR-DOH since BA and QR have a JV on the route). What matters is whether this seat is attractive against the US airlines, Continental European carriers and VS which BA competes against on the TATL market. Pending whatever VS announces, this is probably the best seat offered by any of them.
#264
Join Date: Aug 2007
Location: London
Programs: BA GfL & GGL, LH Sen, EK & VS Gold, Amex Cent
Posts: 1,719
While it is fantastic to see a new product, and it is certainly aesthetically pleasing and has really useful elements missing from before, it is in the end simply a repackaged seat loads of other carriers have. And not even the best one out there (Q-suites, Oman Air).
So the question - now that countless airlines have essentially the same seat, why would you choose BA over the others? Being a leader you should differentiate and make people want to go out of their way to buy into your product. Innovation keeps companies alive, and to those who say it's already too constrained and tough to innovate, that's the wrong attitude. When a big company goes from leader to follower its not often the best sign. Having a door is novel but maybe it's a fad that just adds weight to planes and thereby fuel costs. Did people really want doors on a 2 sqm seat? Did the average traveller really hate old BA seat that much? Lack of aisle access was a pain for sure. BA always stood out in the crowd at least.
Now they will need to go even more out of their way to ensure people fly BA for other reasons. I personally actively avoid flights with foot coffins, so I hope its not tight and they maintain top service, IFE and food. Don't make it look good, make it good. I suspect it will start there, but will need to continue aggressively in the face of identikit competition.
P.S. Don't put me down as a hater - I'm a BA loyalist and think its great to see investment and them putting out new stuff. I just would like to see BA right at the top and being creative. 90s/00s clearly the heyday!
So the question - now that countless airlines have essentially the same seat, why would you choose BA over the others? Being a leader you should differentiate and make people want to go out of their way to buy into your product. Innovation keeps companies alive, and to those who say it's already too constrained and tough to innovate, that's the wrong attitude. When a big company goes from leader to follower its not often the best sign. Having a door is novel but maybe it's a fad that just adds weight to planes and thereby fuel costs. Did people really want doors on a 2 sqm seat? Did the average traveller really hate old BA seat that much? Lack of aisle access was a pain for sure. BA always stood out in the crowd at least.
Now they will need to go even more out of their way to ensure people fly BA for other reasons. I personally actively avoid flights with foot coffins, so I hope its not tight and they maintain top service, IFE and food. Don't make it look good, make it good. I suspect it will start there, but will need to continue aggressively in the face of identikit competition.
P.S. Don't put me down as a hater - I'm a BA loyalist and think its great to see investment and them putting out new stuff. I just would like to see BA right at the top and being creative. 90s/00s clearly the heyday!
#265
Join Date: Nov 2006
Programs: MUCCI
Posts: 1,924
So not a surprise that there has been a lot of discussion on this. Whilst the Q Suites were there first this is pretty impressive and really is a massive change from the current Yin-Yang which has stood the test of time for so long because it has such a high density.
This will put BA back in the game with the very best. We can bemoan all we like but try going on an A380 with AF or LH and see what you think. This new seat is miles apart from that and BA have a start date for rollout. Even if AF/KLM/LH etc try to match BA they are looking at 2020 at the earliest before they will get even close to started. What VS does later in the year will be interesting but I bet fundamentally it will be no better. At the end of the day we are getting to the point where for a given amount of space there is only so much you can do and to take things up a grade from this you need more space which is currently available and a well tried and tested concept. Its call First Class and that is on the demise because companies etc simply won't pay for it.
What BA does with First is interesting because the only thing on the 787-9 seat it can do realistically is to make the seat a bit longer and get rid of the 'sticky-out' TV which bugs me no end......... After that what more do we need? Chauffeurs to the gate maybe? Freshly cooked eggs like CX? There really isn't that much else. The only other option would be a seat and separate bed in First but that is a stack more space (a bit like LH did on the 747's) but don't expect it any time soon.....
FD.
This will put BA back in the game with the very best. We can bemoan all we like but try going on an A380 with AF or LH and see what you think. This new seat is miles apart from that and BA have a start date for rollout. Even if AF/KLM/LH etc try to match BA they are looking at 2020 at the earliest before they will get even close to started. What VS does later in the year will be interesting but I bet fundamentally it will be no better. At the end of the day we are getting to the point where for a given amount of space there is only so much you can do and to take things up a grade from this you need more space which is currently available and a well tried and tested concept. Its call First Class and that is on the demise because companies etc simply won't pay for it.
What BA does with First is interesting because the only thing on the 787-9 seat it can do realistically is to make the seat a bit longer and get rid of the 'sticky-out' TV which bugs me no end......... After that what more do we need? Chauffeurs to the gate maybe? Freshly cooked eggs like CX? There really isn't that much else. The only other option would be a seat and separate bed in First but that is a stack more space (a bit like LH did on the 747's) but don't expect it any time soon.....
FD.
#267
Join Date: Sep 2011
Posts: 34
There are two points I’d like to make.
1. Regarding the armrest and access. The armrest is moveable by the customer and is not automatic in any way so it can be up or down on demand. For a compliance point of view the armrest must be down anyway for TToL and it says that on the surround itself.
2. Innovation verses Revolution.
Its easy now that Q-Suite broke that mould to think that anything is possible and maybe there is something radical still out there, but in essensce there are really only two options,
straight forward works well but the disadvantage is that virtually your whole body is under the seat in front otherwise they can’t get the density.
Herringbone, fwd or reverse or combo is the only natural option to straight A’s it’s one of the few versions that will pass dynamic testing.
So BA really only had two options and both have drawbacks. It’s not surprising that there wasn’t something technically spectacular.
1. Regarding the armrest and access. The armrest is moveable by the customer and is not automatic in any way so it can be up or down on demand. For a compliance point of view the armrest must be down anyway for TToL and it says that on the surround itself.
2. Innovation verses Revolution.
Its easy now that Q-Suite broke that mould to think that anything is possible and maybe there is something radical still out there, but in essensce there are really only two options,
straight forward works well but the disadvantage is that virtually your whole body is under the seat in front otherwise they can’t get the density.
Herringbone, fwd or reverse or combo is the only natural option to straight A’s it’s one of the few versions that will pass dynamic testing.
So BA really only had two options and both have drawbacks. It’s not surprising that there wasn’t something technically spectacular.
#268
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,145
A trio of questions for those who might actually know ...
1. What are the 2 small displays on the left, one of which seems to be tucked away in the side console?
2. Is there stowage under the foot socket for a small carry-on?
3. Or ... does the bedding pack start off under the foot socket, where I would wish to put my small-ish backpack?
1. What are the 2 small displays on the left, one of which seems to be tucked away in the side console?
2. Is there stowage under the foot socket for a small carry-on?
3. Or ... does the bedding pack start off under the foot socket, where I would wish to put my small-ish backpack?
#269
Join Date: May 2010
Location: UK
Posts: 5,380
While it is fantastic to see a new product, and it is certainly aesthetically pleasing and has really useful elements missing from before, it is in the end simply a repackaged seat loads of other carriers have. And not even the best one out there (Q-suites, Oman Air).
So the question - now that countless airlines have essentially the same seat, why would you choose BA over the others? Being a leader you should differentiate and make people want to go out of their way to buy into your product. Innovation keeps companies alive, and to those who say it's already too constrained and tough to innovate, that's the wrong attitude. When a big company goes from leader to follower its not often the best sign. Having a door is novel but maybe it's a fad that just adds weight to planes and thereby fuel costs. Did people really want doors on a 2 sqm seat? Did the average traveller really hate old BA seat that much? Lack of aisle access was a pain for sure. BA always stood out in the crowd at least.
Now they will need to go even more out of their way to ensure people fly BA for other reasons. I personally actively avoid flights with foot coffins, so I hope its not tight and they maintain top service, IFE and food. Don't make it look good, make it good. I suspect it will start there, but will need to continue aggressively in the face of identikit competition.
P.S. Don't put me down as a hater - I'm a BA loyalist and think its great to see investment and them putting out new stuff. I just would like to see BA right at the top and being creative. 90s/00s clearly the heyday!
So the question - now that countless airlines have essentially the same seat, why would you choose BA over the others? Being a leader you should differentiate and make people want to go out of their way to buy into your product. Innovation keeps companies alive, and to those who say it's already too constrained and tough to innovate, that's the wrong attitude. When a big company goes from leader to follower its not often the best sign. Having a door is novel but maybe it's a fad that just adds weight to planes and thereby fuel costs. Did people really want doors on a 2 sqm seat? Did the average traveller really hate old BA seat that much? Lack of aisle access was a pain for sure. BA always stood out in the crowd at least.
Now they will need to go even more out of their way to ensure people fly BA for other reasons. I personally actively avoid flights with foot coffins, so I hope its not tight and they maintain top service, IFE and food. Don't make it look good, make it good. I suspect it will start there, but will need to continue aggressively in the face of identikit competition.
P.S. Don't put me down as a hater - I'm a BA loyalist and think its great to see investment and them putting out new stuff. I just would like to see BA right at the top and being creative. 90s/00s clearly the heyday!
What isn't clear from your post is that you say QR and Oman are the best out there (with foot coffins) but also say you actively avoid foot coffins. So out of interest what is your favourite business class seat?
#270
Join Date: Dec 2014
Location: London, UK
Programs: BAEC Gold-GGL
Posts: 1,184
Go to Toledo! It's only an hour out of Madrid (train is hourly, takes 55 mins, costs about EUR13). It's a fascinating place to visit, beautiful architecture.