Way to go ! Devalue your number two product to drive traffic to number one product. Brilliant marketing ploy BA.

As an update to my earlier post, just arrived back from LAX on the BA268 and, as anticipated, l had a great flight. Excellent, attentive crew, hot soup, hot food and cold champagne. When I expressed some indecisiveness about my main course choice the crew member offered to prepare two main courses just in case I didn’t like my first choice.

Drink and meal orders taken on the ground, drink arrived within 10 minutes of departure and food service completed within 90 minutes of departure. I enjoyed a good sleep in a cabin kept at an appropriate temperature.

I 100% disagree, all seats are paid for in one way or another and everyone sitting in First should be given the best service possible.

What a fascinating idea !

Should we perhaps look at further ‘segregation’ - say, to distinguish those who may have paid a much higher cash fare than others, but travelling in the same F cabin, on the very same flight ?

If I had an urgent need to fly, say from London to Jo’burg nonstop next Wednesday, returning a week later - and was determined to fly First with BA - it would cost me around £11,500 for the privilege. A lot of money by most benchmarks.

But there will be people sitting in the cabin who will have booked cash tickets several months earlier, and hence will have paid far, far, less. Maybe £9000 less. Should the crew get given a fare breakdown by passenger so that they can then adjust their service standards accordingly ? Does one passenger get offered champagne, but another not ? Perhaps different crockery too ... ?

I get the impression you may not have quite thought this through.

Does that matter?