Should BA follow Aer Lingus with a new livery?
Jan 19, 2019, 1:24 pm
#61
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Oh so true, however if a re-brand is deemed necessary by senior management, the resources will be found regardless of other areas of the business losing out. I quite enjoy rebranding periods as it keeps the management busy and out of my hair. It is also hilarious to hear the reasons behind the re-brand.
Jan 19, 2019, 1:30 pm
#62
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indeed, that reminds me of all the weird discussions on FT of the ‘I think it’s good that ba moves to BoB in ET and use the money saved to improve catering in CE’. That’s basically not the way things work...
Jan 19, 2019, 1:39 pm
#64
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I loved them too. Not only were they pretty, but as a travelling geek, I loved the playful aspect of wondering which tail I'd get, almost "collecting" them. While I agree that this was abstract, the message was that BA wanted to be a world airline, and it conveyed it very effectively and very innovatively. In my view, that very internationalism was also an extremely British thing, as much as or even more than a Union Jack. Nowadays, the latter is not always associated in everyone's perception with the same levels of openness and outward-looking cosmopolitanism as it once was* (through no fault of BA, and to the horror of many a patriotic Brit). Whether we want it or not, perceptions are changing and when you tie your own brand to a brand that someone else controls, there is an induced risk, and the fact that the current livery has literally nothing else inflates this associated risk.
Note: I am not interested in commenting on the "substance" of whether the country has changed or not, if it is for the better or for the worse, etc. I am merely talking about perceptions and "brand" connotation, and the change in those is well evidenced by multiple surveys in various countries.
Note: I am not interested in commenting on the "substance" of whether the country has changed or not, if it is for the better or for the worse, etc. I am merely talking about perceptions and "brand" connotation, and the change in those is well evidenced by multiple surveys in various countries.
In addition, the Utopia livery had some world class artwork. It wasn't like some half-hearted reference to multiculturalism.
Jan 19, 2019, 2:32 pm
#65
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Problem is that BA not very British though is it. Apart from it's customer base. Owned by a Spanish company, HQed in Madrid, Tax domiciled in Spain, with a Spanish CEO and head of customer experience and flying European and American aircraft. What exactly are we being proud of?
Also in British English you may want to spell it globalised rather than the globalised American English spelling with a z.
Also in British English you may want to spell it globalised rather than the globalised American English spelling with a z.
Also the use of z was the original English spelling of such words are organisation and indeed is listed in OED as a correct spelling.
Much as I love travelling, I to love the feeling of being home when you board a BA flight!
Jan 19, 2019, 5:29 pm
#66
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s
Jan 20, 2019, 3:02 am
#67
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Jan 20, 2019, 8:19 am
#68
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er, sorry to sully your contribution with the facts but IAG is registered in Madrid (ie has a nameplate there) with the HQ in London (Waterside). BA got the majority of the shares in IAG and the majority of the shares are traded on the LSE.
Also the use of z was the original English spelling of such words are organisation and indeed is listed in OED as a correct spelling.
Much as I love travelling, I to love the feeling of being home when you board a BA flight!
IAG is a Spanish company
Bit more research
Their Madrid office is more than just a name plate, it is where the boards is, where the key decisions are made and control of the company sits. Waterside is the Ops HQ, but that may change with Brexit.
It may be interesting to see the make up of the board so see the level of British influence of IAG http://www.iairgroup.com/phoenix.zhtml?c=240949&p=irol-govcommcomp2
IAG SA (or to give spell it out sociedad anónima) is a Spanish corporate structure broadly equivalent to to our PLC, but under Spanish law.
I am very interested that Globalised was ever spelt with a z in British English. I was unaware that such a word existed when British English and American English spit after the Americans become revolting.
Last edited by Worcester; Jan 20, 2019 at 12:48 pm
Jan 20, 2019, 9:46 am
#71
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I've flown BA/AF/IB/AZ/LH on the EZE/UK route for many a year. I can't say I found the other airlines lacking in any areas compared to BA. I may of course be a lot younger than you so how far back are you talking about?
Jan 20, 2019, 1:58 pm
#72
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The Utopia livery, a.k.a. the ethnic tailfins, was from 1997 to 2001. Just after BA introduced the flat bed in First in 1995, and in place when the lie-flat bed was introduced in CW in 1999.
