BA in the media 2019
Jan 5, 2019, 1:47 am
#1
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BA in the media 2019
Thought I would start a new thread for 2019. First article that caught my attention is this one by The Times:
https://www.thetimes.co.uk/article/u...ride-99k0kncmg
it says BA was ranked 15th out of 19 for shorthaul behind easyJet and Flybe. Ryanair is last. This article is behind a pay wall but it seems passengers surveyed by « Which? » complained about the food and seating in BA shorthaul. Does anyone have access to the full article?
https://www.thetimes.co.uk/article/u...ride-99k0kncmg
it says BA was ranked 15th out of 19 for shorthaul behind easyJet and Flybe. Ryanair is last. This article is behind a pay wall but it seems passengers surveyed by « Which? » complained about the food and seating in BA shorthaul. Does anyone have access to the full article?
Jan 5, 2019, 1:57 am
#2
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It's on the BBC
https://www.bbc.com/news/business-46...channel=social
Not great for BA, but worse to come because if pax don't like the current seat, can't imagine this will be improved with the new seats on SH.
https://www.bbc.com/news/business-46...channel=social
The top five were Guernsey-based Aurigny Air Service, Swiss Airlines, Jet2, Norwegian and Dutch carrier KLM.
The UK's other large airlines, Easyjet and British Airways came in at 11th and 15th, respectively.
Easyjet beat British Airways's scores for food and drink, customer service and value for money, but both received low ratings for seat comfort.
The UK's other large airlines, Easyjet and British Airways came in at 11th and 15th, respectively.
Easyjet beat British Airways's scores for food and drink, customer service and value for money, but both received low ratings for seat comfort.
Jan 5, 2019, 2:04 am
#3
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Oops ...... no, sorry, my mistake .... wrong press release. It was the mention of 19 which confused me.
Jan 5, 2019, 2:05 am
#4
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it says BA was ranked 15th out of 19 for shorthaul behind easyJet and Flybe. Ryanair is last. This article is behind a pay wall but it seems passengers surveyed by « Which? » complained about the food and seating in BA shorthaul. Does anyone have access to the full article?
Originally Posted by The Times
BA, the biggest airline operating out of Heathrow, has actually improved in this year’s rankings. It jumped three places in the short-haul table, although its overall satisfaction score — 52 per cent — was unchanged year on year. The airline earned two stars out of five for catering, comfort and value.
https://www.independent.co.uk/travel...-a8712021.html
This is an annual survey by Which? and suffers (in my view) by the fact that though 7,901 people participate, it would appear they only fly once or twice a year. Moreover given that Aurigny wins this survey year after year, I am not convinced it's not open to manipulation. Aurigny's "hubs" are Alderney and Guernsey, and it has 9 small aircraft in all. In third place, to give a comparison, Jet2 has 85 aircraft, mainly 737s and 757s. Both Aurigny and Jet2 are BoB incidentally.
Jan 5, 2019, 2:20 am
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Even if it's people flying once or twice a year, somebody from Guernsey may fly once with BA and once with Aurigny, so they are perfectly capable of noticing the difference.
Jan 5, 2019, 2:29 am
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Aside from the issue that there are no BA services from Guernsey, it just seems a little strange that an island with a population smaller than Wythenshawe should have such a pull on that survey.
Jan 5, 2019, 2:46 am
#7
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I guess the only thing in common between BA and Aurigny is that they are both airlines. On a purely corporate level there the similarity ends, and they are, self-evidently, entirely different business models where scale of operation is concerned.
Nevertheless - and even accepting the inherent limitations of such surveys - it would, I feel, be misguided of BA to dismiss the findings rather than ask itself why it is that passengers rate the airline so far below the standard of many other carriers.
Nevertheless - and even accepting the inherent limitations of such surveys - it would, I feel, be misguided of BA to dismiss the findings rather than ask itself why it is that passengers rate the airline so far below the standard of many other carriers.
Jan 5, 2019, 2:57 am
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Back to bed I think....
Jan 5, 2019, 2:58 am
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As usual with Which?, the report does not give sufficient weighting to the sample sizes. You have to dig deep into the online version to find these (at the bottom of the 'Full features' table which has to be clicked through from the main article, itself only available to members). For shorthaul, Aurigny comes top with a sample of 42, whereas there are much larger samples for third-place Jet2.com (1,020), easyJet (2,099), British Airways (1,023) and Ryanair (1,161) . Most of the others are in mere double figures or low three figures.
Jan 5, 2019, 11:31 am
#10
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This result seem perfectly reasonable to me but I get that you will never convince the cheerleaders for BA on this forum.
The once a year passengers experience the rubbish BA throw at you once they have your cash. They don't get the service that those who reside in the CCR get or who spend more than half their life in the pointy end of aircraft, generally paid for by someone else.
If you have used Easy Jet or Norwegian or KLM and then use BA you get to know pretty quickly just how far this airline has declined.
The once a year passengers experience the rubbish BA throw at you once they have your cash. They don't get the service that those who reside in the CCR get or who spend more than half their life in the pointy end of aircraft, generally paid for by someone else.
If you have used Easy Jet or Norwegian or KLM and then use BA you get to know pretty quickly just how far this airline has declined.
Jan 5, 2019, 1:23 pm
#11
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So maybe the rankings aren't of much purpose in the real world.
Jan 7, 2019, 4:25 am
#12
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This result seem perfectly reasonable to me but I get that you will never convince the cheerleaders for BA on this forum.
The once a year passengers experience the rubbish BA throw at you once they have your cash. They don't get the service that those who reside in the CCR get or who spend more than half their life in the pointy end of aircraft, generally paid for by someone else.
If you have used Easy Jet or Norwegian or KLM and then use BA you get to know pretty quickly just how far this airline has declined.
The once a year passengers experience the rubbish BA throw at you once they have your cash. They don't get the service that those who reside in the CCR get or who spend more than half their life in the pointy end of aircraft, generally paid for by someone else.
If you have used Easy Jet or Norwegian or KLM and then use BA you get to know pretty quickly just how far this airline has declined.
Jan 7, 2019, 4:29 am
#13
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They are customers, no matter how much or how little they have paid, and deserve the same level of service as any other passenger. Higher fares should bring more space, greater comfort and better food and drink, but not better service.
Jan 7, 2019, 4:37 am
#14
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So it seems that BA are winning the low fares war, albeit not without a hit to their reputation.
Jan 7, 2019, 4:42 am
#15
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Assuming by higher fares you mean travelling in a ‘higher’ cabin then I think that they absolutely should provide better service. They should bring a lower passenger to CC ratio which means better service assuming staff equally capable and motivated. The fare itself bares no relation to the lever of service, I’d assume CC have no idea whether passenger paid £59 or £590.
