BA in the media 2019

Old Sep 6, 19, 9:06 am
  #151  
 
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Originally Posted by Andriyko View Post
It's a great (and honest) look at BA and Alex Cruz. Thank you for sharing this!

We need more of his line of thinking here - 'But to paint an actual picture, a statistical, logical picture Ė you must remove your emotion and look at facts and figures for a brief moment.'
This article slightly annoys me and yes letís look at facts and figures, I quote from the article...

I am happier with British Airways now than I was two years ago when Alex Cruz took the job.
Alex Cruz took the position 3 years 6 months ago.

So we all know BA was possibly at itís worst 2 years ago, but anyone coming in who decided it was about putting cost cutting into the culture and DNA (as AC said himself), tearing the fabric apart within the airline and then reinvesting from an extremely low level of standards that they got to by cost cutting. Well, I have to say, any average CEO or graduate could probably make a company look better after reaching the lows that BA got to from 2 years ago. The flower example is a bit of red herring, yes you can find more reasonable priced flowers but BA didnít. How do we know AC didnít say get rid of them for several months?! Along with all the other cuts that added up to some nice savings yet caused possibly more negatives for customers than the savings were really worth.

The only part I do think is honest and favourable about AC is his evangelist approach to technology and getting to BA to adopt better or more tech.
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Old Sep 6, 19, 9:36 am
  #152  
 
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Originally Posted by rockflyertalk View Post


This article slightly annoys me and yes letís look at facts and figures, I quote from the article...



Alex Cruz took the position 3 years 6 months ago.

So we all know BA was possibly at itís worst 2 years ago, but anyone coming in who decided it was about putting cost cutting into the culture and DNA (as AC said himself), tearing the fabric apart within the airline and then reinvesting from an extremely low level of standards that they got to by cost cutting. Well, I have to say, any average CEO or graduate could probably make a company look better after reaching the lows that BA got to from 2 years ago. The flower example is a bit of red herring, yes you can find more reasonable priced flowers but BA didnít. How do we know AC didnít say get rid of them for several months?! Along with all the other cuts that added up to some nice savings yet caused possibly more negatives for customers than the savings were really worth.

The only part I do think is honest and favourable about AC is his evangelist approach to technology and getting to BA to adopt better or more tech.
letís not also forget that Cruz in many ways is conflicted. he has a boss who is VERY profit driven and if he didnít deliver that profit the company was looking for in the first few years he was probably going to be axed. Cruz has done the best anyone can do from pleasing both sides. He made the cuts and brought the profit and then went back and said okay itís actually time to invest in customer products. But you see itís first impressions that last. Cruz came in as a cut costs person in our eyes and heís trying to change that and heís doing a good job at it but thatís not what we know him for because our impression has already been tainted by his first few decisions. BA is really better than it has been the past 5 years. I will go on BA now and 98% of the time Iíd have a good flight. And theyíre also financially strong as well.
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Old Sep 6, 19, 10:19 am
  #153  
 
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Originally Posted by rockflyertalk View Post
So we all know BA was possibly at it’s worst 2 years ago, but anyone coming in who decided it was about putting cost cutting into the culture and DNA (as AC said himself), tearing the fabric apart within the airline and then reinvesting from an extremely low level of standards that they got to by cost cutting.
The last thing I took from this article is that it talked about some standards. I don't know what's BA at its worst or at its best as it's the same airline for me that it was 2, 5, 10 or 20 years ago (bar the fact that I now need to pay if I want to have a bite and a drink in ET, but that does not even register with me as it's a complete irrelevancy, and that it's significantly cheaper). What I liked about the article and what I agree with is that if one strips out emotions and looks at metrics that matter, things look very differently. I see no point in discussing the 'worst-ness' of an airline when omitting things like passengers keep coming back to it, the airline being in good financial health etc. And he made some good points such as people not really wanting to pay more for a G&T and basically getting what they want to pay for - things that we've discussed to death here (but still don't agree on). And the article was honest in that BA should get criticism when it is warranted (like the IT failures and BA not being transparent with passengers about it or not being better in dealing with them, although I must say that sending 100,000 passengers to their destinations quickly can be a challenge for any airline when things break down as it's not that that many available seats exist on other airlines). I think the article gave a sober-ish look at BA and Alex Cruz's leadership.
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Last edited by Andriyko; Sep 6, 19 at 10:24 am
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Old Sep 6, 19, 11:15 am
  #154  
 
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The Gaurdian today: "Why are British Airways pilots going on strike for the first time?"

https://www.theguardian.com/business...-pilot-walkout

Interesting read: "A cost-cutting regime has reduced the quality of the service pilots want to give to the customers, as well as affecting themselves. The cumulative effect is a serious groundswell of bad feeling.Ē"
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Old Sep 6, 19, 2:43 pm
  #155  
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Originally Posted by OGG flyer View Post

https://www.theguardian.com/business...-pilot-walkout

Interesting read: "A cost-cutting regime has reduced the quality of the service pilots want to give to the customers, as well as affecting themselves. The cumulative effect is a serious groundswell of bad feeling.Ē"
The quality of service customers want from the pilots is safe and punctual flight operations. The rest is someone elseís responsibility (i.e. cabin crew, catering contractors). I know the Captain is in overall charge, but this seems to me like that individual trying to jump on every bandwagon going to justify his claims.
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Old Sep 7, 19, 3:58 pm
  #156  
 
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More bad press for BA

OK - I know it's the Daily Hatemail, but...

https://www.dailymail.co.uk/news/art...-rankings.html
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Old Sep 7, 19, 4:05 pm
  #157  
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Which airlines were ranked at the top, and which ones (ten or so of them) were ranked worse than BA?
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Old Sep 7, 19, 4:17 pm
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I may be missing something (PUTI), but I can't see any link to the actual report? Normally they would at least say who'd produced the report.
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Old Sep 7, 19, 4:23 pm
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Originally Posted by DYKWIA View Post
I may be missing something (PUTI), but I can't see any link to the actual report? Normally they would at least say who'd produced the report.
seems to be an organisation called Alva, never heard of them. Itís early so my google-fu is off but I canít find anything on their website and just a bunch of media links about the same alleged report
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Old Sep 7, 19, 4:25 pm
  #160  
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Originally Posted by DYKWIA View Post
I may be missing something (PUTI), but I can't see any link to the actual report? Normally they would at least say who'd produced the report.
That's why I'm asking. I wonder whether it's only available for sale or to executives in the commercial aviation industry. I'm also curious about who did the poll and exactly how the survey questions were phrased.
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Old Sep 7, 19, 4:49 pm
  #161  
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Try these people https://www.alva-group.com/
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Old Sep 7, 19, 4:52 pm
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Originally Posted by Jimmie76 View Post
yeah thatís the same page I got to- did you manage to find the actual report on there?
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Old Sep 7, 19, 5:03 pm
  #163  
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Originally Posted by nancypants View Post


yeah thatís the same page I got to- did you manage to find the actual report on there?
Yes https://www.alva-group.com/case-stud...on-case-study/
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Old Sep 7, 19, 5:43 pm
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Originally Posted by Jimmie76 View Post
thanks! Perhaps a mobile browser issue for me
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Old Sep 7, 19, 6:21 pm
  #165  
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OMG 55th in the world?

I'm cancelling all my future BA bookings!!
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