IAG Capital Markets Day 2018
#121
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 15,926
But it isn't my hypothesis, evidence portfolio or knowledge of F that is important, as I am not the one building the business case.
And I simply offer the two examples as real cases of travellers who find what I am saying to be the case.
So let me ask the question a different way.....why do you believe BA is reducing and removing F cabins. I doubt it is based on some FT myth or some dastardly attack on first class travellers, more likely that they have just done the sums and found that there are more profitable configurations.
And I simply offer the two examples as real cases of travellers who find what I am saying to be the case.
So let me ask the question a different way.....why do you believe BA is reducing and removing F cabins. I doubt it is based on some FT myth or some dastardly attack on first class travellers, more likely that they have just done the sums and found that there are more profitable configurations.
#122
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,526
In that sense, I can't see how the Q Suite is anything else than the best of both worlds in that there is certainly no need or obligation to be enclosed if you find it claustrophobic, but you just can if you wish to. In fact, I've noticed on my Q Suite flights (quite a few in the past couple of months!) that there are always people doing both things.
The only seat I can think of as giving even more choice is the AF P seat as the thick curtain is a lot more private if you choose to use it (in that it is full height) but can leave the seat with any degree of openness when you choose to open it. That is arguably the "perfect choice" for ultimate choice but requires a level of detail and floor space that few other airlines (and certainly not BA) are currently willing to commit.
Finally, while I am all for choice, I am guessing that the industry trend is most definitely towards privacy. The discussion reminds me of the one to be found on the AF forum before AF introduced fully flat seats. Quite a few posters who really loved the old AF seats were openly against introducing fully flat beds because they said that in effect, in their experience, those were never quite as comfortable in sitting position as the best cradle seats and they liked to be as comfortable as possible whilst working. They had a point of course (it is actually true that cradle seats are typically a lot more comfortable in sitting position and that many full flat seats are not) but ultimately, the industry trend and market research pointed out too strongly towards fully flat bed for their argument to continue being heard by the airline. All the various polls I've seen (and there have been quite a few published in recent years) suggest that J and F pax demand more privacy nowadays so I fear that on that front too, even if you are far from the only one preferring more "openness" in the cabin, my guess is that this particular argument will not be audible very long compared to the trend towards greater privacy, individualisation of space, and enclosure.
#124
FlyerTalk Evangelist
Join Date: May 2007
Programs: BA Gold
Posts: 12,046
One day BA will cease trading. So will Google. So will Tesco. Maybe not in our lifetimes, but one day - such is the nature of creative destruction...
#125
A FlyerTalk Posting Legend
Join Date: Aug 2006
Location: Argentina
Posts: 40,210
The truth is that most airlines and indeed most big companies and certainly most public bodies are badly run, surviving mainly on inertia, and I am sure that BA is no exception!
One day BA will cease trading. So will Google. So will Tesco. Maybe not in our lifetimes, but one day - such is the nature of creative destruction...
One day BA will cease trading. So will Google. So will Tesco. Maybe not in our lifetimes, but one day - such is the nature of creative destruction...
#127
Join Date: Oct 2017
Programs: BAEC Silver, Flying Blue Platinum; Hilton Gold, IHG Diamond, Marriott Titanium, Wyndham Diamond
Posts: 788
#128
Join Date: Feb 2009
Location: YYC
Programs: BA bronze, Aeroplan peon
Posts: 4,746
#129
Join Date: May 2013
Posts: 6,349
The only fact here is first class cabins are being downsized or removed. I believe there will be a commercial case for doing so.
You may believe otherwise, but it is clearly happening nonetheless.
#130
Suspended
Join Date: Jan 2005
Location: London
Programs: plenty - ggl, ccr, etc, etc.
Posts: 1,704
New CW seat fully out in 4 years though. Nothing like a fast paced response to an ever changing industry.
#131
Join Date: Oct 2018
Programs: BAEC Bronze
Posts: 47
#132
Join Date: Jul 2018
Posts: 38
However, you are correct with regard to some of the slides showing routes no longer flown to. Luanda was certainly one I saw a few times. It was also interesting how irregular CHS, DUR, and KIX appeared on some of their maps.
#133
Join Date: Apr 2014
Location: Hong Kong
Programs: BAEC Gold
Posts: 384
And it is also easy to flick through the slides to the relevant sections: in this case British Airways and the Q&A sections
#134
Join Date: Feb 2010
Location: ORD
Programs: US Air, UA BA LH AI DELTA MARRIOTT CHOICE SGP
Posts: 9,883
BTW BA already says BRAND matters ...