Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > British Airways | Executive Club
Reload this Page >

Ba eclipsed by Norwegian between New York and Europe

Community
Wiki Posts
Search

Ba eclipsed by Norwegian between New York and Europe

Thread Tools
 
Search this Thread
 
Old Oct 8, 2018, 12:41 pm
  #1  
Original Poster
 
Join Date: Jul 2005
Location: London
Programs: Ba Silver ( for now!)
Posts: 775
Ba eclipsed by Norwegian between New York and Europe

jeremyBA is offline  
Old Oct 8, 2018, 12:45 pm
  #2  
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
 
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,502
Originally Posted by jeremyBA
Please remember that on FT you should include at least some of the contents when including a link. Here it is:

LONDON (Reuters) - Norwegian Air Shuttle (NWC.OL) has overtaken British Airways as the biggest non-U.S. airline on transatlantic routes to and from the New York area, in the latest illustration of the low cost carrier’s move into British Airways territory. Norwegian carried 1.67 million passengers to or from airports in the New York area in the 12 months to the end of July, compared with the 1.63 million carried by British Airways, data from the Port Authority of New York & New Jersey showed.
BearX220, SFO777, Stez and 4 others like this.
orbitmic is offline  
Old Oct 8, 2018, 12:48 pm
  #3  
Hilton Contributor Badge
 
Join Date: Sep 2014
Location: Cumbria
Programs: BAEC GGL/CCR, Hilton Diamond, Starbucks Gold
Posts: 4,510
Numbers of passengers does not take into account the revenue generated by these passengers. BA may have carried fewer passengers but many of these would have been in premium cabins. Also for BA this is predominately between two airports, with some to EWR whereas Norwegian is from a range of airports into the NY area.
wrp96 and jk1234 like this.
madfish is offline  
Old Oct 8, 2018, 12:51 pm
  #4  
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
 
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,735
I am pretty sure that BA will be around in 12 months time. And I'd further wager than BA is bringing in 20% ROACE on that route. I am rather less certain that Norwegian will be so confident on either point, given the collapse of Primera - which used a similar cashflow hand-to-mouth financial model. In the meantime we can enjoy services, and indeed the competition, to Stewart International, up the Hudson River, though some SAFI (Scheduled Airline Failure Insurance) may be wise.
corporate-wage-slave is online now  
Old Oct 8, 2018, 12:53 pm
  #5  
 
Join Date: Nov 2009
Posts: 200
But look at thatNorwegianshare price tanking. Down 20% in a month. Perhaps the markets are smelling blood.
Obruni Boy is offline  
Old Oct 8, 2018, 12:54 pm
  #6  
 
Join Date: Feb 2016
Posts: 931
Few things to note here the term New York Area is hopelessly vague. Does it mean JFK/EWR only or points more distant from NYC.

Secondly there's no mention of the Joint Venture or profitability in the route. Mention was made somewhere that the NYLON routes for BA is the only Ł1bn sales route in the world.

Lastly no mention is made of profit in the article and as the differential is c50k passengees per year I would still a guess that BA make more profit than Norwegian.
Cw novice is online now  
Old Oct 8, 2018, 12:54 pm
  #7  
 
Join Date: Aug 2013
Posts: 8,751
I'm actually very surprised by that stat. It's an interesting one, even allowing for Norwegian's regional services, many of which have now been axed.

BA's revenue from those 1.63million pax will clearly have been far greater than that of Norwegian, as I suspect would their profit.
Ldnn1 is online now  
Old Oct 8, 2018, 12:58 pm
  #8  
 
Join Date: Aug 2013
Posts: 8,751
Originally Posted by corporate-wage-slave
SAFI (Scheduled Airline Failure Insurance) may be wise.
Personally I see no value in SAFI when a credit card will do the same job for free, but certainly anyone buying Norwegian should make sure they are protected one way or the other.
Ldnn1 is online now  
Old Oct 8, 2018, 12:59 pm
  #9  
Suspended
 
Join Date: Oct 2006
Location: New York, NY
Posts: 557
Originally Posted by madfish
Numbers of passengers does not take into account the revenue generated by these passengers. BA may have carried fewer passengers but many of these would have been in premium cabins. Also for BA this is predominately between two airports, with some to EWR whereas Norwegian is from a range of airports into the NY area.
Still BA has long been the leading foreign airline on TATL routes and I believe NYC-Europe and while BA no doubt dominates in yield airlines do need to fill the back of the plane pax too hence the poor track record of all premium carriers. It could also be that Norwegian is stimulating new travelers with its low fares, so perhaps in some cases additive. Still, I think it's a significant accomplishment.
BearX220, englisha and tynmar like this.

Last edited by Nicoolio; Oct 8, 2018 at 1:06 pm
Nicoolio is offline  
Old Oct 8, 2018, 1:01 pm
  #10  
 
Join Date: Feb 2016
Posts: 931
Also worth considering the cargo yield for BA (On Passenger Services) which would I imagine be considerable on NYLON compared to Norwegian. Totting all the numbers up, the profit per flight would be heavily weighted in BA's favour.
Cw novice is online now  
Old Oct 8, 2018, 1:02 pm
  #11  
 
Join Date: Feb 2007
Location: London, UK
Programs: BA Gold, Hilton Diamond, IHG Spire
Posts: 1,242
Well an another pointless "news" about BA. Can someone write up something like Ba or Norwegian used more aircraft tires in a year? Also I'm interested how many miles Ba and Norwegian drove on New York metropolitan airports' taxiways in a year using a plane with only two engines?
ThrowingBoeing likes this.
Krisz is offline  
Old Oct 8, 2018, 1:17 pm
  #12  
 
Join Date: Dec 2014
Location: UK
Programs: BA, U2+, SK, AF/KL, IHG, Hilton, others gathering dust...
Posts: 2,552
Originally Posted by Ldnn1
I'm actually very surprised by that stat. It's an interesting one, even allowing for Norwegian's regional services, many of which have now been axed.

BA's revenue from those 1.63million pax will clearly have been far greater than that of Norwegian, as I suspect would their profit.
Norwegian flies non-stop between JFK/EWR and 10 different airports in 9 European cities (with varying levels of frequency of course). That range of capacity will have its attraction for those who don’t wish to connect, or don’t wish to connect via London. Plus the regional services to SWF, if they are counted.

Your point about revenue and profit profit is likely correct, but different profile of airlines (at least for that route) and a very different stage in their evolution / business objectives. I hope Norwegian survives and prospers, it has had a real impact on the landscape for long haul air travel. BA will, I am sure, continue to be happy with its NYC services as long as its LHR hegemony remains in place.
GUWonder, brunos, orbitmic and 3 others like this.
Oaxaca is offline  
Old Oct 8, 2018, 1:23 pm
  #13  
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
 
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,735
Originally Posted by Ldnn1
Personally I see no value in SAFI when a credit card will do the same job for free, but certainly anyone buying Norwegian should make sure they are protected one way or the other.
I think that's is one of the learnings from the Primera crash - it's not that simple. If you are overseas and about to return on a failed airline, your options - price wise - could be horrendously priced. Particularly if you absolutely have to travel (e.g. to return to work, kids getting back to school). Moreover people thought their insurance would cover this. Well I think it would be only a small minority whose insurance would cover this, many policies specifically exclude airline failure unless the SAFI component is purchased. For example the John Lewis Finance travel insurance policy doesn't include it at the Essential Level, you need the Plus or Premier levels to include this, and they are generally considered one of the better insurers out there. This also applies to those with expensive "component" holidays - hotels, car hire, excursions booked separately and the airline fails the day before travel. The credit card protection just covers the lost spend - which may be OK if you are months away from travel.
HIDDY, EuropeanPete, Stez and 4 others like this.
corporate-wage-slave is online now  
Old Oct 8, 2018, 1:27 pm
  #14  
 
Join Date: May 2010
Location: UK
Posts: 5,380
Winter is coming, fuel prices are up, share price is tanking. Fasten your seatbelts Norwegian.
HIDDY likes this.
Flexible preferences is offline  
Old Oct 8, 2018, 1:27 pm
  #15  
A FlyerTalk Posting Legend
 
Join Date: Aug 2006
Location: Argentina
Posts: 40,199
British Airways did not immediately respond to a request to comment on the figures.
Hardly a surprise....I don't know what to say either.
HIDDY is offline  


Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.