Ba eclipsed by Norwegian between New York and Europe
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Originally Posted by jeremyBA
(Post 30292558)
LONDON (Reuters) - Norwegian Air Shuttle (NWC.OL) has overtaken British Airways as the biggest non-U.S. airline on transatlantic routes to and from the New York area, in the latest illustration of the low cost carrier’s move into British Airways territory. Norwegian carried 1.67 million passengers to or from airports in the New York area in the 12 months to the end of July, compared with the 1.63 million carried by British Airways, data from the Port Authority of New York & New Jersey showed. |
Numbers of passengers does not take into account the revenue generated by these passengers. BA may have carried fewer passengers but many of these would have been in premium cabins. Also for BA this is predominately between two airports, with some to EWR whereas Norwegian is from a range of airports into the NY area. |
I am pretty sure that BA will be around in 12 months time. And I'd further wager than BA is bringing in 20% ROACE on that route. I am rather less certain that Norwegian will be so confident on either point, given the collapse of Primera - which used a similar cashflow hand-to-mouth financial model. In the meantime we can enjoy services, and indeed the competition, to Stewart International, up the Hudson River, though some SAFI (Scheduled Airline Failure Insurance) may be wise.
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But look at thatNorwegianshare price tanking. Down 20% in a month. Perhaps the markets are smelling blood.
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Few things to note here the term New York Area is hopelessly vague. Does it mean JFK/EWR only or points more distant from NYC.
Secondly there's no mention of the Joint Venture or profitability in the route. Mention was made somewhere that the NYLON routes for BA is the only £1bn sales route in the world. Lastly no mention is made of profit in the article and as the differential is c50k passengees per year I would still a guess that BA make more profit than Norwegian. |
I'm actually very surprised by that stat. It's an interesting one, even allowing for Norwegian's regional services, many of which have now been axed.
BA's revenue from those 1.63million pax will clearly have been far greater than that of Norwegian, as I suspect would their profit. |
Originally Posted by corporate-wage-slave
(Post 30292613)
SAFI (Scheduled Airline Failure Insurance) may be wise.
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Originally Posted by madfish
(Post 30292595)
Numbers of passengers does not take into account the revenue generated by these passengers. BA may have carried fewer passengers but many of these would have been in premium cabins. Also for BA this is predominately between two airports, with some to EWR whereas Norwegian is from a range of airports into the NY area. |
Also worth considering the cargo yield for BA (On Passenger Services) which would I imagine be considerable on NYLON compared to Norwegian. Totting all the numbers up, the profit per flight would be heavily weighted in BA's favour.
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Well an another pointless "news" about BA. Can someone write up something like Ba or Norwegian used more aircraft tires in a year? Also I'm interested how many miles Ba and Norwegian drove on New York metropolitan airports' taxiways in a year using a plane with only two engines?
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Originally Posted by Ldnn1
(Post 30292634)
I'm actually very surprised by that stat. It's an interesting one, even allowing for Norwegian's regional services, many of which have now been axed.
BA's revenue from those 1.63million pax will clearly have been far greater than that of Norwegian, as I suspect would their profit. Your point about revenue and profit profit is likely correct, but different profile of airlines (at least for that route) and a very different stage in their evolution / business objectives. I hope Norwegian survives and prospers, it has had a real impact on the landscape for long haul air travel. BA will, I am sure, continue to be happy with its NYC services as long as its LHR hegemony remains in place. |
Originally Posted by Ldnn1
(Post 30292647)
Personally I see no value in SAFI when a credit card will do the same job for free, but certainly anyone buying Norwegian should make sure they are protected one way or the other.
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Winter is coming, fuel prices are up, share price is tanking. Fasten your seatbelts Norwegian.
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British Airways did not immediately respond to a request to comment on the figures. |
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