Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > British Airways | Executive Club
Reload this Page >

British Airways and its declining brand image

British Airways and its declining brand image

Old Oct 4, 18, 7:56 am
  #1  
Original Poster
 
Join Date: Oct 2018
Posts: 1
British Airways and its declining brand image

Hello,
How do you think that British Airways' shift to a low cost model impacted its brand image? Do you still think that it is a premium airline? How did your attitude towards BA changed in the past years?
camilledpz is offline  
Old Oct 4, 18, 7:59 am
  #2  
 
Join Date: Nov 2017
Location: GLA
Programs: BAEC: Silver. Nothing else as TopCashBack trumps all hotel programs
Posts: 745
I don't think BA has "shifted to a low cost model". I think it has lifted some elements of the low cost model. But wouldn't say it has entirely shifted to it.
I don't think it's brand image has changed much.
Do I think it is "premium"? Probably not. I would say it lies between premium and LCC.
My attitude towards BA hasn't changed. It's a service and a company. I don't really have an attitude towards it.
cupsandsaucers is offline  
Old Oct 4, 18, 8:04 am
  #3  
 
Join Date: Sep 2013
Location: London
Programs: BA Gold; FB Silver; SPG; IHG Gold
Posts: 2,116
I think it's a hybrid premium/lo-co. There is a very lengthy recent thread (last couple of days) on this somewhere with all the relevant viewpoints being aired. I'm sure someone more technically savvy than me will be able to post the link.

Last edited by South London Bon Viveur; Oct 4, 18 at 8:11 am
South London Bon Viveur is offline  
Old Oct 4, 18, 8:05 am
  #4  
 
Join Date: Nov 2017
Location: England
Programs: BA Silver
Posts: 89
Is someone doing a dissertation ?
aidy, msm2000uk, mtikky and 9 others like this.
Yetak is offline  
Old Oct 4, 18, 8:07 am
  #5  
 
Join Date: May 2014
Location: Glos
Programs: BA Gold
Posts: 7,181
Have a look through this one and perhaps contribute there too

Sunday Times Piece - "Sorry, BA, but new blazers aren’t enough"
mikeyfly is offline  
Old Oct 4, 18, 8:14 am
  #6  
A FlyerTalk Posting Legend
 
Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 49,295
BA is doing what many carriers are doing in a highly competetive environment, e.g., listening to its customers. Some want a high-end product which includes F with lounges and the like, while others only want a seat between two points on an aircraft. By offering a LCC product aboard a full-service aircraft, BA does just fine.

Travel is not anything special any longer and the customers, largely major businesses, are looking for value.

People said the same thing when the legacy US carriers stopped serving free meals in Y and started charging for checked luggage. But, it didn't matter. It won't matter here. If it does and the LCC model becomes the only model, that will be as a result of customer demand.
ibizarep likes this.
Often1 is offline  
Old Oct 4, 18, 8:16 am
  #7  
FlyerTalk Evangelist
 
Join Date: Aug 2006
Location: Argentina
Programs: BAEC/IB
Posts: 38,370
As the man with the premium hairdo would say....fake news. BA still offer as many as four cabin classes on some flights and at least two on all their services. Hardly a low cost carrier.
argonath, madfish, T8191 and 1 others like this.
HIDDY is offline  
Old Oct 4, 18, 8:54 am
  #8  
Hilton Contributor Badge
 
Join Date: Sep 2014
Location: Cumbria
Programs: BAEC GGL/CCR, Hilton Diamond, Starbucks Gold
Posts: 4,466
Originally Posted by camilledpz View Post
Hello,
How do you think that British Airways' shift to a low cost model impacted its brand image? Do you still think that it is a premium airline? How did your attitude towards BA changed in the past years?
Hello and welcome to FT. You raise a number of interesting questions, however, I would consider it polite if you were to provide reasons as to your enquiry. It always helps to place the request into context. Perhaps an introduction to yourself wouldn’t go amiss, especially as you are asking people to give up their time to provide you with an answer.
aidy and argonath like this.
madfish is offline  
Old Oct 4, 18, 8:57 am
  #9  
 
Join Date: Jun 2009
Location: London, United Kingdom
Programs: British Airways Gold
Posts: 2,554
You should provide full disclosure as to why you are asking
aidy and UKtravelbear like this.
ajeleonard is offline  
Old Oct 4, 18, 9:05 am
  #10  
 
Join Date: Jun 2009
Location: UK
Programs: Lemonia. Best Greek ever.
Posts: 1,995
If you go through the various threads, you will find the answers that you seek.
No-one has ever claimed that the BAEC part of FT is logical.
Ancient Observer is offline  
Old Oct 4, 18, 9:19 am
  #11  
 
Join Date: Sep 2015
Programs: LH SEN; BA Gold
Posts: 8,364
Originally Posted by cupsandsaucers View Post
I don't think BA has "shifted to a low cost model". I think it has lifted some elements of the low cost model. But wouldn't say it has entirely shifted to it.
For the average customer perspective, the shift to a low-cost model is pretty obvious. On European routes, tickets are pretty similar to what you'd get on LC airlines. It's not as bad on long-haul routes but the cost-cutting is definitely noticeable (meals getting dropped, the introduction of HBO fares, etc.) there as well. I can't fault BA for cutting cost. Nobody is willing to pay high fares. For those that are willing to spend more, there's always WTP, CW and F. FWIW the hybrid structure (premium upfront; LCC in the back) seems to work reasonably well.
Andriyko likes this.
WorldLux is offline  
Old Oct 4, 18, 9:23 am
  #12  
 
Join Date: Aug 2009
Location: North of Watford Gap
Programs: BAEC
Posts: 602
No polite welcome for a new member?
babats is offline  
Old Oct 4, 18, 9:26 am
  #13  
 
Join Date: Feb 2013
Programs: MPC Green
Posts: 35
If you peruse Flyer Talk for even a few days, you would think BA is the worst airline ever.
Andriyko and Sealink like this.
Counterpointing is offline  
Old Oct 4, 18, 10:09 am
  #14  
 
Join Date: Feb 2016
Location: LHR
Programs: BAEC Gold, *A Gold, HH Silver, IHG Gold Elite, Sixt Gold
Posts: 404
It's neither a low cost nor a premium airline. I think they willingly decided to leverage their clear advantage position offered by the city of London and T5 to lower services to a minimum.

They are playing really well with the curve of indifference, I just hope they made their long term calculations well as once you take away so much, it is not that easy to pull up quickly and others might exploit that.
frandrake is offline  
Old Oct 4, 18, 10:12 am
  #15  
 
Join Date: Oct 2015
Location: Economy, mostly :(
Programs: Skywards Gold
Posts: 7,791
Originally Posted by HIDDY View Post
and at least two on all their services.
BA001
DYKWIA likes this.
skywardhunter is offline  

Thread Tools
Search this Thread
Search Engine: