mwalsh

British Airways needs to rebrand to two different airlines. Might I suggest British Airways and Imperial Airways?

DYKWIA

There's always one smartarse...

BearX220

View from the US: It is certainly no longer an aspirational / uptrade brand. (Only some of the Asians and ME3 qualify as such in this era though.) I used to anticipate BA flights with excitement, especially when up the front. Today I prefer DL or AA, front to back. Haywire service, grubby cabins, IT meltdowns, etc. aside, the biggest BA issue for me is that the company projects a smugly lofty view of itself ("It is a very great honor for you to board our aeroplane," etc.) that is mostly not paid off by tactile customer experience.

If I'm captaining a family of four I am certainly not paying hundreds in surcharges to secure seats together when every other TATL entrant, save bottom feeding LCCs, will extend this minor courtesy for nothing. Stuff like that promotes distance from the entire proposition.

To be fair that is true for almost all airlines. I am very fond of CX, for example, but do not recognize the miserable company portrayed on the FT CX board.

NWIFlyer

@camilledpz, welcome to FT and the BA forum. As has been indicated, there are a number of existing threads which raise and discuss very similar questions to your own - from which you might glean some useful information.

It is normally helpful for members to know the reason why they are being asked to provide feedback and comment, particularly from a new member where they don't know anything about them or the reasons for their participation.

For the moment to avoid thread duplication and in the interests of transparency we'll therefore close this thread, and perhaps you'd be kind enough to drop us a note so we understand the motivation for starting it - you can do this by clicking the red triangle in the box to the left of your post.

We'll then be able to better place it either here on the BA forum or elsewhere on FT.

NWIFlyer
Moderator