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Sunday Times Piece - "Sorry, BA, but new blazers arenít enough"

Sunday Times Piece - "Sorry, BA, but new blazers arenít enough"

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Old Oct 7, 18, 2:27 am
  #91  
 
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ĎBA: weíre on trackí letter from Alex Cruz

There is a letter from Alex Cruz in the Sunday Times travel section today, in response to last weekís ďnew blazers arenít enoughĒ article.
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Old Oct 7, 18, 2:39 am
  #92  
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Originally Posted by WickedStepMother View Post
There is a letter from Alex Cruz in the Sunday Times travel section today, in response to last week’s “new blazers aren’t enough” article.
Thanks for spotting this. Since it is one letter within the Letters column I think we're able to reproduce it in full. Unfortunately he missed out on the £250 letter of the week prize, which went instead to a reader's account of travelling with Bertie, a Springer Spaniel.
Contrary to John Arlidge’s suggestion (“Sorry, BA, but new blazers aren’t enough”, last week), British Airways listens and acts upon what our customers tell us they expect of us, and we are investing £4.5bn to deliver significant changes.

This year we have launched 15 new routes, including to Nashville, Osaka, Kos and Durban. We’ve introduced 18 quieter and more efficient aircraft, with a further 54 new planes set to join our fleet in the coming five years.

We’ve opened new lounges around the globe, our new food menus across all cabins are proving popular and we continue to invest in training for our colleagues. However, we’re never complacent: we know there is more to do, so we will continue to listen to, and work hard for, our customers to deliver consistently high levels of service.

We were pleased that readers of The Times and The Sunday Times last month voted British Airways their best short-haul airline. Every day, BA flies 120,000 customers around the world, more than ever before in our 99-year history, to our largest network for more than 10 years, with flights to more than 200 destinations.
Alex Cruz, chairman and CEO, BA
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Old Oct 7, 18, 2:50 am
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Somewhat disingenuous comments that "we have launched....." given that 3 of the 4 routes have not launched yet and 2 of them are many months away.
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Old Oct 7, 18, 2:52 am
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I do wonder what the BA PR office thought they would achieve with that letter. It's hardly going to convince anyone that the original writer was wrong. I'm sure most readers will see this as an empty response. If anything it will merely serve to point readers who missed the original article last week to read it now.
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Old Oct 7, 18, 3:18 am
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Originally Posted by Ldnn1 View Post
I do wonder what the BA PR office thought they would achieve with that letter. It's hardly going to convince anyone that the original writer was wrong. I'm sure most readers will see this as an empty response. If anything it will merely serve to point readers who missed the original article last week to read it now.
Agreed.

I think the reply from AC is par for the course, and comes as no surprise.

Alex himself is a smart cookie and undoubtedly understands how to play the game as CEO. He is a master at putting a positive spin on things, and that was his key objective here. You really canít blame him for that.

Alex knows - as well as anyone else - that the waffly, vacuous response doesnít begun to address most of the issues raised in the original piece. But thatís pretty much the way our politicians have always operated - and nobody seriously expects to get an honest perspective or admission of responsibility from them either.
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Old Oct 7, 18, 4:25 am
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Originally Posted by Ldnn1 View Post
I do wonder what the BA PR office thought they would achieve with that letter. It's hardly going to convince anyone that the original writer was wrong. I'm sure most readers will see this as an empty response. If anything it will merely serve to point readers who missed the original article last week to read it now.
Nothing to do with the BA PR office. It was just AC trying to earn £250 to make up for this years lack of bonus
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Old Oct 7, 18, 5:40 am
  #97  
 
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Wonder if the HV vest was on as he wrote it?
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Old Oct 7, 18, 6:32 am
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I will start applauding when they return drambuie to the drinks selection in lounges. They took it out over a year ago and never returned it...
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