Alex Cruz: “We are - and will always be - a quality airline" [Routesonline interview]
Apr 20, 2018, 5:02 am
#31
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actually, regardless of the contents of this thread, the interview is completely empty:
first question on what new routes will be launched and on whether there will be long haul services from cities others than London: not answered
second question on whether needed growth in China will be answered by new partnerships or new routes: not answered
third question on brexit: not answered
only question part answered is confirmation the first A350 is expected next year (other part of question on 787-10 not answered)
the question on on personal challenges not answered but I’ll give him a pass here as the question was quite poor.
The important strategic question on China got no answer. BA is very, very weak on China (especially compared to AFKL destinations).
Will BA fly its own metal on many other destinations or deepen its partnership with China Southern without flying its own metal?
Apr 20, 2018, 5:16 am
#33
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Looking at the wording at the top of the website's article, I suspect this was not a face to face interview, he just doesn't speak like this. It's either been heavily edited or was actually a set of questions sent it to the Chief Exec's office and duly returned by email..
Apr 20, 2018, 5:51 am
#34
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I wouldn't count on a flurry of new BA routes to China any time soon, CTU effectively proved that it just doesn't work for BA currently the same way as secondary US destinations do. In a post-Brexit world, there'll be even less demand for them I imagine. London is also better placed as a hub to the US than it is as one to Asia. At best we might get a couple of new Asian destinations in the next decade (KIX or TPE would be nice).
I'm not even sure they'll deepen the partnership with CZ, not unless CX leaves oneworld.
Last edited by lost_in_translation; Apr 20, 2018 at 6:15 am
Apr 20, 2018, 6:17 am
#35
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Only Cruz or Walsh could find an enhancement in his own words, if indeed they are his own words!
But on a more serious note, I agree with @orbitmic, none, if any, answers were given. If it was him, he’d make a great politician and politicians can be very good at cutting costs.
Apr 20, 2018, 7:00 am
#36
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But I want BA to aspire to be a premium airline.
If they buy Norwegian, they should have a decent number of cheapo airlines, so they can make a real choice about Business Strategy and their allocation of Resources. If all the money goes to Level and Norwegian, we will know what their strategy is. Being Cheap.
If they buy Norwegian, they should have a decent number of cheapo airlines, so they can make a real choice about Business Strategy and their allocation of Resources. If all the money goes to Level and Norwegian, we will know what their strategy is. Being Cheap.
Apr 20, 2018, 8:59 am
#37
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You state that 'Gold track was Keith’s baby not Cruz’s, and the JFK refurb was forced on BA as part of its lease renewal' I'm interested in learning where this information came from, in that is the statement you make pure speculation on your part or is there some publicly available evidence to corroborate the claim.
Clearly, anyone who was anyone in GGL would have had the pleasurable experience of speaking with the previous CEO and would know this all anyway.
Last edited by Prospero; Apr 20, 2018 at 9:30 am Reason: To comply with rules 12.1 and 12.2
Apr 20, 2018, 9:01 am
#38
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There’s plenty out there - as already posted by other fact checkers. The facts speak for themselves. (Also check the timeline on goldtrack plan and build.)
Clearly, anyone who was anyone in GGL would have had the pleasurable experience of speaking with the previous CEO and would know this all anyway.
Last edited by Prospero; Apr 20, 2018 at 9:31 am Reason: amend quotation
Apr 20, 2018, 9:10 am
#39
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I am not so sure about a new Club seats by 2022. I think this is referring to the current refurbishment schedule on B747/B777 to install A380/B787 style economy class seats and PEY. Then add new interiors to take things up right to standard. As well as the planned introduction of wifi service. Basically all planned is cosmetic besides the wifi. I don't see BA to announce new CW seats until 2020 for debut in 2023. It unfortunately has to be next product cycle and finance cycle too.
this was all pre Norwegian - so perhaps they’ll starve BA to buy that instead?
Apr 20, 2018, 9:34 pm
#40
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