British Airways falls from #1 in consumers favourite brands
Mar 16, 2018, 10:29 pm
#211
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
Of course people have heard of ‘Superbrands’ (which has been going for well over 20 years) before this thread (which has been going for around six days).
Where on earth have you been living ? Oh hang on a minute .......
You can learn about Superbrands (assuming, that is, you have any wish to) - and the huge industry names involved - here
TCBA
and here
Superbrands
Where on earth have you been living ? Oh hang on a minute .......
You can learn about Superbrands (assuming, that is, you have any wish to) - and the huge industry names involved - here
TCBA
and here
Superbrands
Mar 16, 2018, 10:48 pm
#212
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
And - like Tesco and its busy carparks - the airline will undoubtedly continue to retain many of its longstanding consumers. Just how happy those consumers are (especially relative to times past) is perhaps another matter.
Mar 17, 2018, 3:25 am
#213
Join Date: Mar 2018
Location: Dubai, UAE
Programs: Avis - PP, Bonvoy - Plat, BA - Bro, Hilton - Dia, Miles&More - FTL, Skywards - Sil, Sixt - Plat
Posts: 258
Regarding M&S food in Y and brand perception, in some ways a partnership between BA and M&S makes a certain degree of sense because to a lot of people the "British Airways" brand is a bit like Waitrose / Marks & Spencer, but to then be charged for your in-flight afternoon tea / cucumber sandwich... it does make me wonder if the extra money I've spent on getting those tier/Avios points was worth it over the savings of flying a budget brand - and then I end up flying BA again the next time
(I justify it with "one step closer to silver" and "but it's so much more convenient flying in to Heathrow" to make myself feel better).Funnily enough, I usually recommend to people coming out here to Frankfurt to fly Lufthansa rather than BA if they are not going to be making frequent trips but whereas when I was living in the UK LH were usually cheaper for LHR-FRA, now I live in Germany BA are always *much* cheaper plus "Miles and More" just does not work for me as well as Avios and Tier points do.
And you know you can get Avios by shopping at Tesco and collecting club card points ;-) So... in a really long, rambling way, I think the Tesco comparison is spot on; I use BA over Lufthansa for the same reason that I used to use Tesco over Waitrose - point collection plus cheaper costs over a free newspaper and coffee, whilst admitting that the cheaper experience wasn't as nice...
Last edited by Mackle; Mar 17, 2018 at 4:39 am
Mar 17, 2018, 4:36 am
#214
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,145
<snip>
You can learn about Superbrands (assuming, that is, you have any wish to) - and the huge industry names involved - here
TCBA
and here
Superbrands
You can learn about Superbrands (assuming, that is, you have any wish to) - and the huge industry names involved - here
TCBA
and here
Superbrands
https://static1.squarespace.com/stat...al+Results.pdf
I'm a bit confused now
Mar 17, 2018, 4:54 am
#216
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
@T8191
By way of clarification : it is in the ‘Consumer Top 20’ where BA have suffered the dramatic fall from grace : going from Number 1 to outside the list completely.
See here Consumer Top 20 ? Superbrands
By way of clarification : it is in the ‘Consumer Top 20’ where BA have suffered the dramatic fall from grace : going from Number 1 to outside the list completely.
See here Consumer Top 20 ? Superbrands
Mar 17, 2018, 4:54 am
#217
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 15,926
... Which seems to indicate BA is #4 in the Business Superbrands, ahead of Emirates at #5 . So not that bad really.
https://static1.squarespace.com/stat...al+Results.pdf
I'm a bit confused now
https://static1.squarespace.com/stat...al+Results.pdf
I'm a bit confused now
It's not at all out of the list completely, BA won the 'Travel - Airline' category in both the Consumer and Business lists.
Mar 17, 2018, 5:36 am
#218
Join Date: Nov 2012
Location: Manchester but from Yorkshire better known as Gods country
Programs: BA Gold, , Sandals plat
Posts: 839
@T8191
By way of clarification : it is in the ‘Consumer Top 20’ where BA have suffered the dramatic fall from grace : going from Number 1 to outside the list completely.
See here Consumer Top 20 ? Superbrands
By way of clarification : it is in the ‘Consumer Top 20’ where BA have suffered the dramatic fall from grace : going from Number 1 to outside the list completely.
See here Consumer Top 20 ? Superbrands
Mar 17, 2018, 5:51 am
#219
Join Date: Jun 2015
Location: LHR, LGW
Programs: BAEC
Posts: 3,430
What I find confusing is that since joining this forum in 2012 I have continually read about the imminent demise of BA, whilst continuing to fly on full aircraft. Like some previous posters have alluded, I believe that the silent majority are either happy with the product, happy with the price point or just don’t care as long as they get from A to B and that the real moral of this story is that this survey is not worth the paper it’s written on as has been proved in recent political surveys.
More people are flying than ever before...I don’t have the figures to hand but the world is more connected than it ever was. I can’t see traffic numbers falling or stagnating unless we have another global economic crisis. I’m prepared to be challenged on that...
Mar 17, 2018, 6:04 am
#220
Join Date: Mar 2018
Location: Dubai, UAE
Programs: Avis - PP, Bonvoy - Plat, BA - Bro, Hilton - Dia, Miles&More - FTL, Skywards - Sil, Sixt - Plat
Posts: 258
*In the interest of balance, I have also done the same routes in A319s full to capacity.
Mar 17, 2018, 6:14 am
#221
Join Date: May 2013
Posts: 6,349
What I find confusing is that since joining this forum in 2012 I have continually read about the imminent demise of BA, whilst continuing to fly on full aircraft. Like some previous posters have alluded, I believe that the silent majority are either happy with the product, happy with the price point or just don’t care as long as they get from A to B and that the real moral of this story is that this survey is not worth the paper it’s written on as has been proved in recent political surveys.
It isn't the load that is important, it is the revenue and profits that it generates.
I agree with the second bit though, I imagine most people are just interested in getting from A to B at the right price.
Mar 17, 2018, 8:53 am
#222
Join Date: Sep 2014
Location: London, UK
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Posts: 560
You’re not the first to say this. When I first heard it said, I was far from convinced. And yet, now, as the world moves on, and the overall BA proposition falls further behind...... it becomes more of an accurate representation.
And - like Tesco and its busy carparks - the airline will undoubtedly continue to retain many of its longstanding consumers. Just how happy those consumers are (especially relative to times past) is perhaps another matter.
I mean just look at this group as an example. We all spend our valuable time quibbling over what BA was and what BA is. And yet we will go chasing the points, the TPs and so on.
What saves BA is the brand name it created over the years, a very very strong hub and its monopoly on the market.
Does BA care about customer satisfaction? No. Does it care about its financial results and underlying share price? hell yes.
Till the time that BA gets it in their head that their current strategy is eroding their future financial position, nothing is going to change
Mar 17, 2018, 8:57 am
#223
Join Date: Sep 2014
Location: London, UK
Programs: Virtuoso, FSPP, Hyatt Prive, Hilton Impressario, Marriott Stars/Luminous, Roswood Elite, MO Fan Club
Posts: 560
Funnily enough, I usually recommend to people coming out here to Frankfurt to fly Lufthansa rather than BA if they are not going to be making frequent trips but whereas when I was living in the UK LH were usually cheaper for LHR-FRA, now I live in Germany BA are always *much* cheaper plus "Miles and More" just does not work for me as well as Avios and Tier points do.
.
I've been flying LBA-LHR-FRA return or MAN-LHR-FRA return on a weekly basis (almost) for the past 8 months instead of a direct and much more convenient routing on LH MAN-FRA
Avios and TPs get me a lot further than Miles and More would. Plus being UK based I value avios more than LH M&M. As long as BA get me from A to B I'm happy as I dont expect too much else from them. I do love it when I enjoy the drinks and food in the lounges at BA's expense
*obviously in the above I haven't taken into consideration that my employer has a corporate deal with BA which gives me fully flexible tickets with BA, whereas with LH I have to buy the cheapest and pay their exorbitant change fee
Mar 17, 2018, 9:00 am
#224
Join Date: Sep 2014
Location: London, UK
Programs: Virtuoso, FSPP, Hyatt Prive, Hilton Impressario, Marriott Stars/Luminous, Roswood Elite, MO Fan Club
Posts: 560
What I find confusing is that since joining this forum in 2012 I have continually read about the imminent demise of BA, whilst continuing to fly on full aircraft. Like some previous posters have alluded, I believe that the silent majority are either happy with the product, happy with the price point or just don’t care as long as they get from A to B and that the real moral of this story is that this survey is not worth the paper it’s written on as has been proved in recent political surveys.