British Airways falls from #1 in consumers favourite brands
Mar 13, 2018, 5:53 am
#106
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I've definitely heard of Clean Bandit. they were in that advert for Cortana (the short lived Microsoft 'personal assistant'). That advert made me cringe even more than the BA safety video does. I see they've done a great job of trying to remove all history of that travesty.
Mar 13, 2018, 5:54 am
#107
Join Date: Feb 2018
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She is contemplating 10 days in Hawaii next year, which would speed things up no end 
Mar 13, 2018, 6:00 am
#108
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Kind of kicking myself for not committing to OW this year, also as a FT newbie I've never really considered changing my routings to optimise TPs, so I'll be silver for a little while (Nov 2019 by my calculations) unless the OH decides she wants an extra holiday She is contemplating 10 days in Hawaii next year, which would speed things up no end
She is contemplating 10 days in Hawaii next year, which would speed things up no end 
Strangely we didn't seem concerned by taking 3 days to get to Hawaii ... it made a VERY long journey quite relaxing! The straight 36-hour run home is less fun, though!! Trip Reports in my signature, if they help a bit.
Mar 13, 2018, 6:18 am
#109
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Sorted!! LON-DUB-PHL-LAX-HNL/OGG with a couple of transit night-stops for convenience.
Strangely we didn't seem concerned by taking 3 days to get to Hawaii ... it made a VERY long journey quite relaxing! The straight 36-hour run home is less fun, though!! Trip Reports in my signature, if they help a bit.
Strangely we didn't seem concerned by taking 3 days to get to Hawaii ... it made a VERY long journey quite relaxing! The straight 36-hour run home is less fun, though!! Trip Reports in my signature, if they help a bit.
Edit - Even LHR-LAX-HNL-LAX-LHR in A/I for 700tp would work just fine I think
Last edited by All She Wrote; Mar 13, 2018 at 6:23 am
Mar 13, 2018, 6:33 am
#110
Join Date: Jun 2003
Programs: BA, IHG, 5C
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This is a bit of a non-story really - given the avenues and costs companies can harness to build brand, and the much higher value I would say it holds in other industries, it doesn't surprise me that others have outdone BA and I'm amazed they've been higher in the recent past. Secondly BA actually came 4th in the B2B version of the survey: Business Top 20 ? Superbrands
The form of the survey will was hardly well-designed to avoid bias. If you also think it's odd Lego came first, take a look at the questions (or a laugh as Lego/Gillette/Andrex management probably did):
- Quality. Does the brand provide quality products and services?
- Reliability. Can the brand be trusted to deliver consistently?
- Distinction. Is it well known in its sector and suitably different from its rivals?
The form of the survey will was hardly well-designed to avoid bias. If you also think it's odd Lego came first, take a look at the questions (or a laugh as Lego/Gillette/Andrex management probably did):
- Quality. Does the brand provide quality products and services?
- Reliability. Can the brand be trusted to deliver consistently?
- Distinction. Is it well known in its sector and suitably different from its rivals?
Mar 13, 2018, 6:45 am
#111
Join Date: Sep 2015
Programs: LH SEN; BA Gold
Posts: 8,405
FWIW I trust the consumer version more since the average consumer is more likely to travel in Y and without any status (i.e. where service is likely to be worse). The latter does still immensely influence the ground and on-board experience.
Last edited by WorldLux; Mar 13, 2018 at 9:50 am
Mar 13, 2018, 7:04 am
#112
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A 20+ position drop over a period of 12 months using the same scoring criteria is hardly a non-story... Do you work for BA?
Mar 13, 2018, 7:07 am
#113
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I wouldn't mind something along the lines of LHR-JFK-LAX-HNL-LAX-JFK-LHR which should get (correct me if I'm wrong) 840tp in J or 1,120tp in F. When I look at the minute for November the fares in J are around the £4,000-£5,000 mark, so maybe it's best to wait for a sale! I'd imagine a night stop in LAX on the way over, then in LAX and JFK on the way home is a decent compromise without adding too much trip time?
Edit - Even LHR-LAX-HNL-LAX-LHR in A/I for 700tp would work just fine I think
Edit - Even LHR-LAX-HNL-LAX-LHR in A/I for 700tp would work just fine I think
We now return you to the original topic
Mar 13, 2018, 7:08 am
#114
Join Date: May 2013
Posts: 6,349
Maybe, however if BA can't top Cathay, Emirates and Etihad in a UK brand survey I would be even more surprised than I am about yesterday's results.
Mar 13, 2018, 8:13 am
#115
Join Date: Feb 2009
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Mar 13, 2018, 8:19 am
#116
Join Date: May 2013
Posts: 6,349
For example Cathay/Etihad share of UK market in their industry is hardly in the same league as Apple.
Mar 13, 2018, 8:32 am
#117
Join Date: Aug 2015
Location: USA
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Mar 13, 2018, 8:39 am
#118
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I was brought up on Lego. It gave me a incredible grounding into logical construction when I was an IT coder (more years ago that I care to remember). Just realised this is OT. Makes me wonder if Lego got together with all airlines that say use A380's and provided kits for them, would this help with the image of the airline? Not sure if it ever worked when Abacus brought out the range of Airbus for use in Flight Sim many years back. Sorry, ranting now about the past.
ML
ML
Mar 13, 2018, 8:44 am
#119
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ML
Mar 13, 2018, 9:13 am
#120
Join Date: Jun 2015
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I think this shows how very little surprise there was in this result for us here on FT as we’ve spent more talking about Lego and a singer called Jess Glynn
I think BA board need to shake things up big time before customers start taking their bums as well as money elsewhere once the brand damage is fully burnt and EasyJet & Ryanair simply start looking better! Sad as I do have a soft spot for BA.
I think BA board need to shake things up big time before customers start taking their bums as well as money elsewhere once the brand damage is fully burnt and EasyJet & Ryanair simply start looking better! Sad as I do have a soft spot for BA.