British Airways falls from #1 in consumers favourite brands
#61
A FlyerTalk Posting Legend
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Location: Argentina
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#62
Join Date: Aug 2015
Location: USA
Programs: BA Silver
Posts: 812
I don't hate BA, I just don't tend to use their product where there is far better alternatives available. As I travel lot on AA domestic, BAEC status is really useful to me. I tend to just take 4 BA short haul positioning flights per year in Europe to connect onto QR's fantastic longhaul J product.
#63
Join Date: Jan 2010
Posts: 7,464
Anyway....back on topic....
#64
Join Date: Apr 2008
Location: Bridport, Dorset
Programs: Mucci, BA Bronze, Hilton Gold
Posts: 2,129
I’m happy to read this. It’s all too easy for me to be a keyboard warrior. And I’m not like that at all.
#65
Join Date: Jun 2005
Location: KSA
Programs: BA LTG, UA Gold, EK Silver, Hilton LT Diamond, Marriott LT Titanium, IHG Plat
Posts: 1,242
Despite all the protestations I think BA is just about in the right place. Being in Dubai I fly EK all the time. When given the choice between EK and BA I fly BA because they are just good enough not to be terrible and generally much cheaper than EK. I just want to get where I am going with adequate service. Why should I give EK another 30% more in Y for a bit better IFE and better food.
I admit that if EK were the same price as BA I'd probably switch but EK, like BA a few years ago, think that a premium Y product will get more punters. You could argue they get a lot more punters but it's hardly a level playing field.
I admit that if EK were the same price as BA I'd probably switch but EK, like BA a few years ago, think that a premium Y product will get more punters. You could argue they get a lot more punters but it's hardly a level playing field.
#66
Join Date: Sep 2015
Programs: LH SEN; BA Gold
Posts: 8,405
Despite all the protestations I think BA is just about in the right place. Being in Dubai I fly EK all the time. When given the choice between EK and BA I fly BA because they are just good enough not to be terrible and generally much cheaper than EK. I just want to get where I am going with adequate service. Why should I give EK another 30% more in Y for a bit better IFE and better food.
FWIW I see no advantage for an average consumer to fly BA rather than U2 on routes both operate. Both fly the same type of aircraft. They have virtually the same hard product, and they sell you food on board.
#67
Join Date: Apr 2008
Location: Bridport, Dorset
Programs: Mucci, BA Bronze, Hilton Gold
Posts: 2,129
Yet my EK first experience wasn’t great. Showering at 36000ft was amazing, but the food was inedible, aside from starters.
Last edited by Sealink; Mar 12, 2018 at 1:58 pm
#68
Join Date: Sep 2008
Location: ANR, BELGIUM
Programs: DIAMANTAIRE EXTRAORDINAIRE
Posts: 453
2000 people is fare from the entire public. Do these people own apple products because there customer service is far below acceptable. we have a national obesity problem yet these 2000 people rate Coca Cola? Not defending BA just questioning the reliability of the survey
Ba has been going down pretty fast which is sad !!
It is a solid brand , it is about time they picked up their pants !!
The board needs to first pay 2-3 quid & then smell their coffee & wake up
#69
Join Date: May 2014
Location: DMV
Posts: 2,092
2000 people is fare from the entire public. Do these people own apple products because there customer service is far below acceptable. we have a national obesity problem yet these 2000 people rate Coca Cola? Not defending BA just questioning the reliability of the survey
#70
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#71
Join Date: May 2014
Location: DMV
Posts: 2,092
The sad thing is that BA was the first airline I flew as a child, and from that point onward, it was what I considered the gold standard for airlines for many years. I would say that my perception has been on a near continuous slide over the last 5 years.
#72
Join Date: Mar 2005
Programs: BA Bronze, Hilton Gold, IHG Gold, Marriott Gold
Posts: 454
#73
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,212
I reckon the introduction of BOB was a influential factor in the rankings - in my view, the complete removal of rudimentary on-board hospitality killed the "feel good" effect, and consumers are responding accordingly
#74
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I completely agree with this. Complimentary still mineral water, tea and coffee plus a time and length of flight appropriate complimentary ambient snack would go a long way.
#75
Join Date: Apr 2008
Location: Bridport, Dorset
Programs: Mucci, BA Bronze, Hilton Gold
Posts: 2,129
I have mentioned before, imagine BA said “Listen, we are losing out to Ryanair and easyJet, we have to accept that hundreds of thousands of pax will go to Stansted for a cheaper fare, so this is how we will stay competitive” I probably would have accepted that. But their PR is appalling.
Last edited by Sealink; Mar 15, 2018 at 6:07 pm