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AA/BA/AY/IB Long Haul basic unbundled / HBO fares announced

AA/BA/AY/IB Long Haul basic unbundled / HBO fares announced

Old Mar 1, 18, 6:12 am
  #1  
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AA/BA/AY/IB Long Haul basic unbundled / HBO fares announced

BA Travel Trade reporting unbundled long haul fares with AA/BA/AY/IB

During April 2018, American Airlines, British Airways, Finnair & Iberia will together launch unbundled fares on selected routes between Europe and North America (and vice versa), offering even more choice for our customers.

For American Airlines, British Airways and Iberia, these fares will be called Basic and on Finnair they will be called Light. Offering an alternative option to our bundled fares, Basic/Light fares allow customers the choice to personalise their journey and only pay for the elements they require.

Customers purchasing Basic or Light fares will enjoy the same great service across our Economy cabins as those purchasing more expensive Economy cabin fare types, including in-flight meals, a range of in-flight entertainment and complimentary headphones and blankets. Combined with our extensive transatlantic network, convenient flight times and award-winning loyalty programmes, these fares provide customers with even more options when travelling with us.

Our Basic or Light fares will not include checked baggage or choice of seat selection, instead allowing customers to choose to add these options individually should they wish to tailor the product to their needs. A generous, carry-on baggage allowance, comprising of a carry-on and a personal item, and allocated seating at check-in will always be included. For customers preferring to include checked baggage and seat selection, our bundled fares provide the best value. These fares are called Main on American Airlines, Standard on British Airways & Finnair, and Optima on Iberia.

ATPCO Branded Fares will be implemented on routes with Basic/Light, with the unbundled fares displaying as the default fare in these markets. To support our introduction of the new fares, you will need to use the upsell product brand codes to access any upsell fares (inclusive of checked baggage). If you do not use Branded Fares pricing entries then you will not be able to access any upsell fares in the markets where Basic/Light are filed. For any questions or issues, please contact your GDS.

Travel dates and routes will be confirmed at launch in April.


Now also announced on Business Traveller.
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Last edited by pennineuk; Mar 1, 18 at 8:18 am Reason: Include announcement on BT
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Old Mar 1, 18, 6:19 am
  #2  
sxc
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Oneworld status guarantees a checked in bag, except on BA hand baggage only fares. Will these new fares be added as an exception as well?
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Old Mar 1, 18, 6:26 am
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Incentivising hand luggage only on high density aircraft is plane stupid and contributes to standard and higher economy passenger dissatisfaction.
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Old Mar 1, 18, 6:27 am
  #4  
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Originally Posted by sxc View Post
Oneworld status guarantees a checked in bag, except on BA hand baggage only fares. Will these new fares be added as an exception as well?
From what I can understand in the detailed rules, no bags for BAEC elites, but yes for AA, AY and IB elites. Free seat selection does apply, as does premium check-in, fast-track security, lounge access and priority boarding. So the unbundling is really only about the checked luggage if you are a BAEC elite, and checked luggage and seat selection if not.
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Old Mar 1, 18, 6:38 am
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Originally Posted by pennineuk View Post
From what I can understand in the detailed rules, no bags for BAEC elites, but yes for AA, AY and IB elites. Free seat selection does apply, as does premium check-in, fast-track security, lounge access and priority boarding. So the unbundling is really only about the checked luggage if you are a BAEC elite, and checked luggage and seat selection if not.
Re: baggage and BAEC... really? Already with the worst short-haul HBO policy for elites and now this? It's not the end of the world, just taking the piss a bit. Otherwise, could be a lot worse overall.
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Old Mar 1, 18, 6:43 am
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So the race to the bottom has started again, Not surprising that they are very cheap on the HBO front if elites from the other airlines are allowed to get free baggage but not BA

Last edited by aidy; Mar 1, 18 at 6:53 am
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Old Mar 1, 18, 6:45 am
  #7  
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No mention of booze....
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Old Mar 1, 18, 7:03 am
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The race to the bottom starts because the passengers do not wish to pay more. If Norwegian is 2 cheaper, they will go with Norwegian. For BA to compete they need to have the same headline fare as Norwegian. The same happened on short haul before as well.
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Old Mar 1, 18, 7:10 am
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Who are these customers that are so price-sensitive, and why do they not have the same attitude to hotels? Logically we should see hotels charging extra for room cleaning, pillows, towels etc. Why do we not?
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Old Mar 1, 18, 7:25 am
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Originally Posted by Deltus View Post
Who are these customers that are so price-sensitive, and why do they not have the same attitude to hotels? Logically we should see hotels charging extra for room cleaning, pillows, towels etc. Why do we not?
They stay in youth hostels, I stay in the four seasons. You don't get much more unbundled than sharing a room with a bunch of strangers... what you don't have is the FS offering youth hostels but then that's because running a bricks and mortar operation isn't the same as running an airline.
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Old Mar 1, 18, 7:29 am
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Because many people (although probably not the inhabitants of Flyertalk-land) see the difference in hotels (rooms, location, amenities) but think an economy airline seat is pretty much the same across airlines. That is why airlines are unbundling, so they can show the lowest headline fare, but also differentiate their product with add-ons (extra leg room, checked luggage, pre-selected meals etc), and at the same time earn some ancillary revenues.

And actually there is a trend in hotels to charge for ancillaries too - see the advent of "resort fees", and wifi has often been charged for as well.
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Old Mar 1, 18, 7:29 am
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I sometimes see ridiculously low fares on AA ($79 DFW - ORD when regular economy is $270) but I looked at a flight yesterday ORD to LAS and Basic was $259 vs $279. Can't imagine dealing with the restrictions to save $20 but at nearly $200 it is a bit attractive.
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Old Mar 1, 18, 7:30 am
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Originally Posted by richardwft View Post
Incentivising hand luggage only on high density aircraft is plane stupid and contributes to standard and higher economy passenger dissatisfaction.
Indeed it is!
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Old Mar 1, 18, 7:33 am
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Originally Posted by Deltus View Post
Who are these customers that are so price-sensitive, and why do they not have the same attitude to hotels? Logically we should see hotels charging extra for room cleaning, pillows, towels etc. Why do we not?
Does it have something to do with the star rating system? If you don't include certain things, this can affect the rating and that does affect hotel ability to sell rooms.
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Old Mar 1, 18, 7:33 am
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Interesting to note that Google Flights does not (by default) highlight the cheapest fare first, it highlights what it thinks is the "best": "We chose these itineraries to give you the best trade-off between price, duration, number of stops and sometimes other factors such as amenities and baggage fees."

Of course, I guess Expedia et al are much more popular than Google Flights (Expedia sorts by price by default but does try to give the flight a "score" for non-pricing factors).

EDIT1: forgot to add, google of course does weight price heavily. E.g LON-MCO, 84 difference with Virgin and Norwegian. Only norwegian is listed as "best". Virgin has wifi, baggage included etc.

Last edited by switch007; Mar 1, 18 at 7:43 am Reason: more info
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