Rumour has it that
Feb 14, 2018, 9:38 am
#33
Join Date: May 2014
Location: DMV
Posts: 2,092
I'm surprised she has stuck it out this long. We were talking about the cyclical nature of the airline industry, how carriers goes through phases of slashing costs > bumper profits > customer satisfaction tanks > customers leave in droves > airline has to invest in the experience etc etc, and I said we just have to ride it out with BA, and she replied that she was glad I had said "we". Clearly £600M on some new crockery and enough duvets for 3 aircraft were not enough of a step, or even a shuffle, in the right direction 
Feb 14, 2018, 9:50 am
#34
Join Date: May 2013
Posts: 6,349
I'm surprised she has stuck it out this long. We were talking about the cyclical nature of the airline industry, how carriers goes through phases of slashing costs > bumper profits > customer satisfaction tanks > customers leave in droves > airline has to invest in the experience etc etc, and I said we just have to ride it out with BA, and she replied that she was glad I had said "we". Clearly £600M on some new crockery and enough duvets for 3 aircraft were not enough of a step, or even a shuffle, in the right direction
Feb 14, 2018, 9:59 am
#35
FlyerTalk Evangelist
Original Poster
Join Date: Jul 2002
Programs: Mucci des Hommes Magiques et Magnifiques
Posts: 19,069
Our corporate directory makes interesting ready, I have just found this person and nearly pissed myself. 
******** Goodenough Position Mgr Global Mrktng Strat and Capability
Nothing against this person but it says a lot about BA.
Last edited by Prospero; Feb 22, 2018 at 2:56 pm Reason: Hide employee's name per FT rules
Feb 14, 2018, 10:10 am
#37
Used to be BAWatersideGuy
Join Date: Dec 2011
Location: London, UK
Programs: BAEC Blue, El Al Matmid, Amex Plat, PP, Hilton Gold, SPG Gold, CX Gold, C.Carlson Gold, Hertz/Avis
Posts: 194
I can confirm that the Corporate Directory often makes a good read ;-)The org charts change as often as the days of the week!
Feb 14, 2018, 10:19 am
#38
FlyerTalk Evangelist
Join Date: Mar 2006
Location: Mostly UK
Programs: Mucci Extraordinaire, Hilton Diamond, BA Gold (ex BD)
Posts: 11,204
Middle name 'Notquite'?
Last edited by Prospero; Feb 22, 2018 at 2:57 pm Reason: Amend quotation
Feb 14, 2018, 11:13 am
#39
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,395
Must say, I do admire the quality of buzzword bingo played by senior bods at Waterside ; and the apparent time on their hands that allows them to do so.
Somebody obviously thought that ‘Global Marketing Strategy’ wasn’t quite interesting enough on its own. So they added ‘Capability’ (oh, the irony ....) too.
Somebody obviously thought that ‘Global Marketing Strategy’ wasn’t quite interesting enough on its own. So they added ‘Capability’ (oh, the irony ....) too.
Feb 14, 2018, 11:14 am
#40
Join Date: Oct 2007
Location: London
Programs: BA - Gold for Life, CCR & GGL; IC Spire Elite Ambassador; Diamond Hilton Honors; Hyatt Discoverist
Posts: 6,720
Feb 14, 2018, 11:30 am
#41
Join Date: May 2014
Posts: 7,212
I wouldn't read too much into this. It's simply the last bit of the CEO reshuffle getting into place. Over the last year or so we had a new CFO, COO, director of Engineering and whatever title the Head Honcho of Commercial is. All of them triggered internal reviews, changes, shuffles and blah-blah-blah. The team I work with jumped directorate, merged with others and got a new boss.
I'm not a fan of Cruz, I've said it times and again. I don't think he's a leader in the same way that Keith was or even what Nick Swift would've been. I've got absolutely no opinion of Carolina, for I don't normally deal with her department but COO, those below him, the boss of Engineering and his immediate cronies are all good in my books, for whatever it's worth. I thought we'd miss greatly people like Garry Copeland and Andy Lord, and I personally do, but their replacements are just as good. They're tough, they're hard, they ask the right questions and make the right demands. BA needs people coming from outside, questioning the status quo and kicking butts when we need to get our butts kicked. I certainly do.
All this is my opinion & not my employer's. Also, the 'kicking butts' is a figure of speech.
I'm not a fan of Cruz, I've said it times and again. I don't think he's a leader in the same way that Keith was or even what Nick Swift would've been. I've got absolutely no opinion of Carolina, for I don't normally deal with her department but COO, those below him, the boss of Engineering and his immediate cronies are all good in my books, for whatever it's worth. I thought we'd miss greatly people like Garry Copeland and Andy Lord, and I personally do, but their replacements are just as good. They're tough, they're hard, they ask the right questions and make the right demands. BA needs people coming from outside, questioning the status quo and kicking butts when we need to get our butts kicked. I certainly do.
All this is my opinion & not my employer's. Also, the 'kicking butts' is a figure of speech.
Feb 14, 2018, 2:56 pm
#42
Join Date: Dec 2009
Location: Flatland
Programs: AA Lifetime Gold 1MM, BA Gold, UA Peon
Posts: 6,105
The UK is also small and crowded enough that the domestic aviation market is not that large (many journeys are made by land transport) and much of it is also stitched up by Orange and Harp. The remainder is some business travel outside Easyjet and Ryanair - already taken by BA - and feed to long-haul - already mostly taken by BA, some by KLM to AMS, a little taken by Lufty to FRA already, etc.
Star Alliance is also always rather a loose alliance of frenemies, rather than any sort of coherent cabal like BA/AA is. It would take a lot for them all to coordinate enough to run connections *through* LHR, and if you were going to run connections at an airport in Europe why not choose one that is cheaper, more expandable, and more reliable than LHR - which is any of them except LHR!
So I'm not surprised that the UK remains only a Star Alliance end point, not a hub.
Feb 14, 2018, 3:07 pm
#43
Join Date: Oct 2009
Location: Ottawa, Canada
Programs: BA Silver - hard drop from GGL :( SPG Gold, Hilton Diamond, AC E50k
Posts: 567
I did as well... lovely person, but seemed like just another BA cheerleader... Oh, I do miss Frank vd Post.. Dutch people... outspoken and brutally honest...
Feb 14, 2018, 3:14 pm
#44
Join Date: Jun 2014
Location: Heathrow
Posts: 218
I’ll agree, when he first came he said the right things but I think the lack of progress on simple issues is starting to change minds. We are all human and we all have flaws but some people can react to pressure in a way that alienates those they need to rely on the most.
’nuf said. I’m out of the place in 3 weeks, and it’s not a moment too soon!
Feb 14, 2018, 3:20 pm
#45
Join Date: Jun 2015
Location: LHR, LGW
Programs: BAEC
Posts: 3,409
Have you met him?
I’ll agree, when he first came he said the right things but I think the lack of progress on simple issues is starting to change minds. We are all human and we all have flaws but some people can react to pressure in a way that alienates those they need to rely on the most.
’nuf said. I’m out of the place in 3 weeks, and it’s not a moment too soon!
Anyhow, good luck with your next move.
