Alex Cruz interview - Mail on Sunday
Jan 29, 2018, 1:41 pm
#46
Join Date: Oct 2004
Location: Leeds ,Yorks UK
Programs: KLM Flying Blue Platinum for Life.. BA Gold , oh and some other shiny bits of plastic ...
Posts: 4,238
AND .. SAS , free tea coffee water , cityflyer (free drinks like BA used to be... oh hang on a second .. )
Jan 29, 2018, 2:11 pm
#47
Join Date: Oct 2004
Location: Leeds ,Yorks UK
Programs: KLM Flying Blue Platinum for Life.. BA Gold , oh and some other shiny bits of plastic ...
Posts: 4,238
Free drinks ( tea and coffee water .. some others more ) BLUE ... No free drinks ( apart from tank water in BAs case ) RED ( Short Haul flights ... )
Jan 29, 2018, 2:19 pm
#48
Join Date: Aug 2012
Location: Provincie Antwerpen, Vlaanderen, België
Programs: MUCCI Gold
Posts: 2,512
Not sure what the criteria for RED is on that map. Brussels Airlines (Belgium) also offer complimentary snacks and drinks on short haul services with their Flex&Fast fare, and if we're classing Easyjet as UK that also offers a voucher towards items from the BoB menu in some cases.
Jan 29, 2018, 2:35 pm
#49
Join Date: Oct 2004
Location: Leeds ,Yorks UK
Programs: KLM Flying Blue Platinum for Life.. BA Gold , oh and some other shiny bits of plastic ...
Posts: 4,238
Not sure what the criteria for RED is on that map. Brussels Airlines (Belgium) also offer complimentary snacks and drinks on short haul services with their Flex&Fast fare, and if we're classing Easyjet as UK that also offers a voucher towards items from the BoB menu in some cases.
RED = no free coffee or drinks in basic Y ( apart from potable water with BA, IF they ever get chance to serve it and who would drink it in reality )
Blue = free tea , coffee , bottled water ( not out of an aircraft tank ) and other drinks .. some free soft drinks , some free alcoholic drinks .. better?
Jan 29, 2018, 10:24 pm
#50
Join Date: Jun 2014
Programs: Executive Club: Gold - Flying Blue: Gold
Posts: 1,382
I thought that Brussels airlines were BOB in Y this is not about higher fare classes .. the UK in red was BA related ... EZ in Y is BOB
RED = no free coffee or drinks in basic Y ( apart from potable water with BA, IF they ever get chance to serve it and who would drink it in reality )
Blue = free tea , coffee , bottled water ( not out of an aircraft tank ) and other drinks .. some free soft drinks , some free alcoholic drinks .. better?
RED = no free coffee or drinks in basic Y ( apart from potable water with BA, IF they ever get chance to serve it and who would drink it in reality )
Blue = free tea , coffee , bottled water ( not out of an aircraft tank ) and other drinks .. some free soft drinks , some free alcoholic drinks .. better?
Jan 30, 2018, 1:27 am
#52
Join Date: Jul 2014
Location: WAW ✈ LHR ✈ GLA
Programs: BA GfL/GGL/CCR, HH Diamond, IHG Diamond Ambassador
Posts: 2,498
Jan 30, 2018, 1:41 am
#53
Join Date: Aug 2013
Posts: 8,751
I think it is an interesting basic illustration of what the legacy carriers currently do (subject to corrections re Italy ad Poland noted by others).
Of course it does overlook the fact that on a large proportion of city pairs throughout Europe, an LCC - easyJet, Ryanair or Wizz - is the largest (or only) operator and they do not offer free food or drinks on standard fares.
Of course it does overlook the fact that on a large proportion of city pairs throughout Europe, an LCC - easyJet, Ryanair or Wizz - is the largest (or only) operator and they do not offer free food or drinks on standard fares.
Jan 30, 2018, 1:41 am
#54
Join Date: Sep 2014
Location: Brexile in ADB
Programs: BA, TK, HHonours, Le Club, Best Western Rewards
Posts: 7,067
On Mumsnet, the often invite various people to do live webchats (where they often get asked what sort of biscuit is their favourite) we should invite Cruzis to come and do a a webchat on FT.
Jan 30, 2018, 1:59 am
#56
Join Date: Jan 2018
Location: Sapporo, Japan
Programs: Junior Jet Club, Nando's Card 1 Red Chilli, Tesco Clubcard, BAEC Gold, TK M&S Elite
Posts: 520
Considering the number of Golds on here, I'd say a considerable amount of income is generated from FT members. Let's ask... I'd like to know what he dunks in his tea too. Perhaps custard creams made with the tears of the BA DB pension scheme members.
Jan 30, 2018, 7:23 am
#58
Join Date: Jun 2015
Location: LHR, LGW
Programs: BAEC
Posts: 3,412
I am really struggling to understand what the obsession is with BA becoming or to most extent become, a LCC in Y short haul? We already have 2 very large well covered, very good at being a LCCs Ryanair and easyJet plus the rest.
Why continue to become another one? It doesn’t match the brand, the damage is already happening to the BA image as we can see from their recent media coverage and the apologies/confessions from Cruz, it will only damage it further and alienate its customers (post SH densification) as obviously demonstrated from the commentary on the internet not just FT in the past 12 months.
Is it not time that we had a full inclusive service, fairly comfortable, enjoyable airline? I’m not suggesting all the bells and whistles for free and costly fares but there must be a middle ground?! Not all pax are price sensitive and want a fare at sub £50 for below basic A to B transport that squashes you in like cattle transport. That’s what FR and U2 supply or at least used too. Why not be different BA?! (Rhetorical question).
And breathe...I need to stop reading about BA online! Sorry to keep playing a broken record but I do like BA, I just wish they saw a different light :/
Why continue to become another one? It doesn’t match the brand, the damage is already happening to the BA image as we can see from their recent media coverage and the apologies/confessions from Cruz, it will only damage it further and alienate its customers (post SH densification) as obviously demonstrated from the commentary on the internet not just FT in the past 12 months.
Is it not time that we had a full inclusive service, fairly comfortable, enjoyable airline? I’m not suggesting all the bells and whistles for free and costly fares but there must be a middle ground?! Not all pax are price sensitive and want a fare at sub £50 for below basic A to B transport that squashes you in like cattle transport. That’s what FR and U2 supply or at least used too. Why not be different BA?! (Rhetorical question).
And breathe...I need to stop reading about BA online! Sorry to keep playing a broken record but I do like BA, I just wish they saw a different light :/
Jan 30, 2018, 7:46 am
#59
FlyerTalk Evangelist
Join Date: Aug 2002
Location: London
Programs: Mucci. Nothing else matters.
Posts: 38,644
Is it not time that we had a full inclusive service, fairly comfortable, enjoyable airline? I’m not suggesting all the bells and whistles for free and costly fares but there must be a middle ground?! Not all pax are price sensitive and want a fare at sub £50 for below basic A to B transport that squashes you in like cattle transport. That’s what FR and U2 supply or at least used too. Why not be different BA?! (Rhetorical question).
That is not to say that the balance is currently right, or that BA may not have overshot. But when asking those questions, you must always remember those four letters.