DFB_london

Saltire74

Another IT disaster and Alex Cruz get the Spanish Archer (El-bow), leading to BA working hard to preserve their product in the eyes of the paying customer and reversing BoB, reduced leg room/extra rows on short haul aircraft and converting their 787’s into 8 abreast in Y.

Is is that too much wishful thinking 🤔?

Markie

- Transfer to revenue based system away from Tier Points to straight cash based status
- Huge reduction in readership of BA board at FT when above happens
- Launch of a low cost carrier subsidiary from the UK
-

orbitmic

Forecast:

- significant deterioration in avios redemption ratio
- densification of LGW 772 branded a success and generalised to whole 777 fleet
- new CW experience scaled down and replaced by a hybrid between new CW and current CW catering concepts but generalised faster
- 2-4-1 coming with new restrictions like not useable for F

rapidex

More LGW services and slots, especially as from May we have direct trains from Peterborough to LGW without the need to change in London.

msm2000uk

1. Increase in TPs required to reach Gold.

2. GGL and CCR to be combined at 5,000 TPs - removing the renewal at 3,000.

3. Inability to use 2-4-1 in First Class.

4. Complimentary drink for Silver/Gold/GGL passengers who have booked an Avios ticket in short-haul Y.

5. Complimentary drink for Gold/GGL passengers.

6. Increase in the number of Avios required to buy items from the BoB menu.

7. CW fares to rise by 10-15% ex-LHR/LGW to cover the upgraded on-board service. Sale Fares to remain the same.

8. BA to consider buying Norwegians UK business, under the LEVEL brand...which may allow them to get round a Competition Commission investigation into the slots held by BA at LGW.

M

simons1

1. Revenue based award FFP
2. A cull of lower tiers to reduce lounge usage or some other restrictions on status members using lounges on cheap tickets.

dodgeflyer

4&5 - this would be impossible for cabin crew to manage, especially given they are barely able to follow instructions properly on iPad as it is (eg “welcome to gold” mr 10 year gold member).
7 - BA will always seek to optimise prices, just because you change catering will not detract from competitive forces or what market will pay, they may seek to do so, however that would happen with or without new catering.
8 - tracing up the ownership structure to ultimate owner is not particularly hard. The ECC is concerned with ownership, not selling brand.

Ldnn1

lost_in_translation

1. Level routes announced from LGW, probably initially through taking over existing lower yielding BA routes such as LGW-OAK and LGW-JFK; on the plus side, BoB is not yet extended to BA long-haul as a result
2. BAEC undergoes an effective devaluation through the guise of 'dynamic pricing'
3. LHR 777 fleet begins densification
4. New CW is revealed to be an underwhelming existing product with some suitably vague comments about refitting dates for the existing fleet (which probably ultimately doesn't happen)
5. BA CW new catering further roll-out is delayed, then scaled back from the original LHR-JFK format
6. Further closures of pre-flight dining facilities in the US and continued outsourcing of remaining BA staff outside of UK
7. Continued PR initiatives to try to improve BA's customer perception (more free Avios giveaways and ideas like the extra LHR family lounge guesting over Christmas)

Worcester

I do think the mutually exclusive aspects of being an LCC and offering status benefits will have to be resolved possibly this year, either increasing the requirements for status, or reducing benefits on low value tickets.

Given that "Cost cutting is now in the DNA of BA" I have little doubt that the customer experience will continue its controled decent.

orbitmic

You are descending into an exciting slip of the finger that Mr Cruz should feel very grateful for!

scillyisles

I am sure Mr Cruz is very grateful for all the ideas posted up by posters on this thread. It is a bit like a group of turkeys all posting up how they like to be roasted for Xmas or Thanksgiving.

PJSMITH0

I just love how after the upbeat second post the thread rapidly moves to doom and and gloom. I’m with PETER01 and also a very happy customer. I already have my 2018/9 TP year flights booked and will easily retain gold. I have also yet again had no problem finding the F flights of my choice on my 2 4 1 voucher. Apart from connecting flights MAN/LGW I’m happy with BA. If I was constrained to flying ar the back of the plane without status then I would do what I did when I was younger and less affluent. Fly the cheapest

T8191

1. Further enhancements to LHR-JFK [and possibly BOS] services.

2. CW enhancement programme deferred until 2020.

3. Senior BA personnel changes.

4. Manipulation of BAEC programme to the detriment of members.